Director, GTM Campaign & Strategy

ZoomInfo Technologies; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

A leading company is seeking a Director of GTM Campaign & Strategy to drive the execution of Go-To-Market campaigns. This strategic role involves collaborating with marketing and sales teams to optimize campaigns, manage pipelines, and report performance metrics. The ideal candidate will have extensive experience in marketing operations and a proven ability to lead cross-functional teams effectively.

Qualifications

• 8+ years of experience in GTM, marketing operations, or campaign enablement.
• Proven ability to lead cross-functional project teams.

Responsibilities

• Design and oversee GTM campaign execution framework.
• Lead Pipeline Weekly Business Reviews for GTM segments.
• Establish and refine processes for GTM campaign execution.

Skills

Analytical Skills

Communication

Stakeholder Management

Leadership

Tools

Salesforce

Outreach

Marketing Automation Platforms

Job description

The Role

The Director,GTM Campaign & Strategy is a seasoned and strategic thought leader responsible for coordinating, executing, and optimizing Go-To-Market (GTM) campaigns. Reporting to the Senior Vice President of Marketing and collaborating closely with the Chief Marketing Officer’s leadership team, this role drives the alignment of cross-functional teams to deliver cohesive, end-to-end campaigns that fuel pipeline and revenue growth.

This critical position ensures the seamless execution of GTM campaigns across all touchpoints, from creation to implementation and measurement, while establishing frameworks and processes to promote accountability and success.

What You’ll Do (Essential Functions)

Strategic Campaign Execution:

• Design and oversee a centralized GTM campaign enablement and execution framework, ensuring all required actions are clearly outlined and executed effectively across teams.
• Partner with marketing, sales, SDRs, and other GTM stakeholders to ensure campaign strategy and execution are aligned with business goals.
• Serve as the operational leader ensuring GTM campaigns are executed with precision, delivering measurable outcomes.

End-to-End Campaign Enablement:

• Coordinate the execution of GTM campaigns across all stages, including creation, execution across multiple channels, SDR follow-up sequences in Outreach, and AE enablement with tailored talk tracks.
• Drive accountability across teams, ensuring campaigns are delivered on time and meet established goals.
• Own and manage the GTM marketing and campaign calendar, ensuring all efforts are aligned and conflicts are proactively addressed.

Pipeline Management & GTM Insights:

• Lead Pipeline Weekly Business Reviews (PWBRs) for each GTM segment, with a specific focus on campaigns driving measurable results.
• Collaborate with GTM partners to analyze campaign performance, identify trends, and provide actionable insights to optimize future efforts.
• Develop strategies to ensure campaigns are directly contributing to pipeline growth and business objectives.

Reporting & Performance Frameworks:

• Working with marketing leadership, design the reporting framework to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement.
• Present campaign performance data to senior leadership, highlighting successes, challenges, and opportunities for optimization.
• Ensure all reporting aligns with broader business objectives and demonstrates the value of GTM campaigns.

Operational Excellence:

• Establish and refine processes that enable efficient and effective execution of GTM campaigns across teams.
• Anticipate potential roadblocks and proactively implement solutions to ensure seamless execution.
• Maintain a high standard of operational rigor, ensuring consistency and impact across all GTM efforts.

Cross-Functional Collaboration & Influence:

• Partner with senior leaders across marketing, sales, and SDR teams to align on priorities and drive focus on high-impact initiatives.
• Act as a trusted advisor and key point of accountability, fostering collaboration and clear communication across teams.
• Influence and guide cross-functional teams to ensure GTM campaigns align with broader organizational objectives.

Comply with all applicable Company policies and procedures. Regular and consistent attendance, including in-person attendance where required.

• Other work as assigned by your manager or leadership.
• The information in this job description represents a summary of the role and is not intended to be a comprehensive list of job duties. Responsibilities and duties of the position may change without notice at the Company’s discretion.

What You Bring (Required Qualifications)

• 8+ years of experience in GTM, marketing operations, or campaign enablement
• Proven ability to lead cross-functional project teams in executing high-impact campaigns with measurable outcomes.
• Expertise in building operational frameworks and driving accountability across multiple stakeholders.
• Strong analytical skills, with experience creating reporting frameworks and leveraging data to inform strategic decisions.
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders across diverse functions.
• Proficiency with GTM tools such as Salesforce, Outreach, and marketing automation platforms.
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities effectively.

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