Director, Growth Engineering

onXmaps, Inc.; Missoula (MT); Hybrid; USD 200,000 - 249,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Equity grant

Health benefits

Parental leave

401k matching

Outdoor perks

Get Out Get Active funds

Flexible time away

Job summary

onX is seeking a Director of Growth Engineering to lead growth-focused software initiatives across iOS, Android, and Web. This role blends strategic vision with technical leadership to scale the growth platform, drive user acquisition, activation, and conversion, and maximize ARR and LTV while upholding engineering excellence.

You'll oversee backend, mobile, and web teams, champion rapid experimentation, and collaborate with Marketing, Data, and Product to align efforts with company goals.

Qualifications

• 4+ years of technical leadership across growth teams in mobile and web environments.
• Experience coordinating with marketing, product, and engineering teams.
• Track record of instituting SDLC practices in high-velocity environments.
• Experience managing complex subscription lifecycles and payment integrations.
• Ability to mentor technical leaders and drive hiring, performance reviews, and career progression.
• Strong understanding of experimentation methodologies, including A/B testing and instrumentation.
• Curiosity for exploring new technologies, including AI.
• Demonstrated alignment with OnX values and culture.
• US work authorization is required.

Responsibilities

• Define and articulate a multi-year Growth Engineering Strategy aligned with corporate goals.
• Facilitate long-term engineering strategies in partnership with Product.
• Collaborate with Marketing to optimize the marketing stack strategy.
• Champion an innovation-led culture with robust A/B testing infrastructure.
• Oversee design and evolution of scalable, secure growth systems.
• Drive personalization engineering and data warehousing enhancements.
• Own the SDLC and establish operational excellence foundations.
• Lead and develop Engineering Managers and Software Engineers across backend, mobile, and Web.
• Partner with UA/MA teams to align engineering with campaign goals.
• Coordinate with Data Engineering and BI to ensure accurate growth metrics.

Skills

Growth

Engineering Leadership

Mobile

Web

SDLC

Subscription Lifecycles

AI Interest

Company Values

US Work Authorization

Travel

Tools

Marketing attribution tech

Marketing automation

Analytics tools

Tableau

Looker

Job description

ABOUT OnX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further. We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt — continuously evolving how we build, prioritize, and deliver. Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals — Hunt, Offroad, Backcountry, and Fish — is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most. We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact. Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

About This Opportunity

The Director of Growth Engineering will lead the Growth engineering teams with strong partnership with growth product, overseeing all software engineering efforts dedicated to driving user acquisition, activation, and conversion across iOS, Android, and Web platforms. This role is a critical blend of strategic vision, technical leadership, and cross‑functional collaboration aimed at scaling our growth platform and services to maximize User Acquisition, Annual Recurring Revenue (ARR) and user lifetime value while maintaining engineering standards and excellence.

What You'll Do

Essential Job Duties & Functions

Strategic Engineering Leadership

• Define and articulate a multi-year Growth Engineering Strategy aligned with corporate goals such as new market entry and feature expansion.


• Facilitate long-term engineering strategies in partnership with the Product organization.


• Collaborate with Marketing to develop and optimize the marketing technology stack strategy.


• Champion an innovation‑led culture focused on A/B testing infrastructure and rapid experimentation to optimize the conversion funnel.

Technical Oversight & Architecture

• Oversee the design and evolution of highly available, secure growth foundational systems


• Push for more scalable and maintainable future systems within the Growth teams and establish technical standards.


• Drive the development of personalization engineering, including User Personalization systems.


• Bridge the gap between Growth data and Data Engineering/BI to improve data warehousing and business metric reporting.


• Own the SDLC and enable and execute on solid foundations for operational excellence.

Team Management & Development

• Lead and evolve a team of Engineering Managers and Software Engineers across multiple platforms: backend, mobile, and Web.


• Mentor and coach technical leaders while driving hiring, performance reviews, and career progression plans.


• Educate the team on growth strategies and building future‑proof technical solutions.


• Refine the Growth‑domain career ladder to ensure alignment with broader engineering leveling.

Cross‑Functional Collaboration

• Partner closely with User Acquisition (UA) and Marketing Automation (MA) teams to align engineering deliverables with campaign goals.


• Coordinate with Data Engineering and Business Intelligence to ensure accurate measurements of growth funnel events to downstream reporting and analysis.


• Partner with vertical Product and Engineering leads to ensure horizontal Growth initiatives integrate seamlessly with the overall product roadmap.

What You’ll Bring

• Proven experience at least 4+ years in technical leadership across growth teams, specifically within mobile and web environments.


• Strong background in technical solutions involving marketing, product, and engineering teams.


• Track record instituting sound SDLC practices (testing, code review, incident response, observability) in high‑velocity environment, can balance speed with system quality


• Expertise in managing complex subscription lifecycles and payment integration systems.


• Ability to act as a multiplier for teams, proactively identifying and owning areas of improvement.


• Deep understanding of experimentation methodologies, including A/B testing and instrumentation.


• A strong curiosity for exploring new technologies, including AI


• A shared passion for and ability to demonstrate onX’s Company Values.


• Permanent US work authorization is a condition of employment with onX.


• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

ADDED BONUSES

• Experience working and integrating with user attribution and marketing automation technologies


• Experience with analytics technology that tracks and reports website and app traffic, user behavior, and visitor data


• Experience with reporting tools like Tableau, Looker, etc.

The Onx Experience

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration. While we move quickly, we’re not a scrappy start‑up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

How You’ll Be Compensated

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $200,000 and $249,000 upon hire. The pay range will vary based upon experience, skills, certifications, education, among other factors as required in the job description. In addition, full‑time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

What We’re Offering You

• Competitive salaries, annual bonuses, equity, and opportunities for growth


• Comprehensive health benefits, including a no-monthly-cost medical plan


• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non‑birthing parents


• 401k matching at 100% for the first 3% you save and 50% from 3-5%


• Company-wide outdoor adventures and amazing outdoor industry perks


• Annual “Get Out, Get Active” funds to fuel your active lifestyle


• Flexible time away package that includes PTO, STO, VTO, and paid holidays

Performance Essentials

In this role, success is driven by cognitive abilities such as concentration and problem‑solving, essential for our computer‑centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [e-mail].

Position open until filled.

At onX, we believe that unique perspectives make us stronger.

By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!

onX Maps will never ask for credit card or SSN details during the initial application process. onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt‑out if preferred.