Director, Growth & Digital Marketing

Pluralsight; Westlake, Dallas (TX, TX); Hybrid; USD 148,000 - 195,000; Full time

Benefits offered by this job

Bonus eligibility

Medical coverage

Unlimited PTO

Professional development funds

Job summary

Pluralsight is seeking a Director of Growth and Digital Marketing to lead the digital engine for new-logo acquisition and customer expansion. You will manage a seven-figure budget and drive tens of millions in marketing-sourced pipeline across mid-market and enterprise segments globally.

This hands-on leader will establish playbooks, scale programs, and connect awareness, nurture, and conversion to opportunities and revenue. Reports to the VP, Revenue Marketing.

Qualifications

• 10+ years in B2B demand generation or digital marketing.
• 6+ years leading and developing teams.
• Proven track record managing 7-figure digital media budgets.
• Experience with ABM and strategic accounts.
• Ability to measure pipeline contribution with multi-touch attribution.

Responsibilities

• Lead digital demand-gen programs and multi-channel campaigns.
• Translate briefs into demand gen plans and budgets to hit pipeline goals.
• Own always-on digital acquisition and nurture programs.
• Collaborate with cross-functional teams to drive ARR growth.
• Optimize programs and manage the media agency relationships.

Skills

Demand generation

Growth marketing

Team leadership

B2B SaaS

Tools

Salesforce CRM

GA4

ABM platforms

Job description

Job Description:

Pluralsight is hiring a Director of Growth and Digital Marketing to run the digital engine supporting new-logo acquisition and customer expansion. Directing a 7-figure digital marketing budget, you will be responsible for driving tens of millions in marketing-sourced pipeline across our mid-market and enterprise segments globally. Success is measured in pipeline and revenue, not clicks and CPLs.

We are looking for a hands-on builder who can establish the playbook, then scale it across the team to support long-term growth. You'll build campaigns that pull early engagement through to pipeline and closed-won revenue, connecting awareness, nurture, and conversion across channels so interest turns into opportunities. You will also lead the evolution of the team and operating model- creating clear ownership, stronger accountability, and the capabilities needed to scale. This role reports to the VP, Revenue Marketing.

Responsibilities:

• Digital execution for partner teams
  
  
  
  • Translate briefs from cross-functional stakeholders into demand gen plans, traffic strategy, and budget recommendations to reach their pipeline goals.
  
  
  • Manage paid, email, and digital execution for global campaigns, reporting results back to campaign owners.
  
  
  • Build repeatable playbooks, templates, and intake processes so partner teams launch faster with consistent quality.
  
  
  • Advise campaign owners on where digital will and won't move the number, backed by performance data.
  
  
  • Partner with Revenue Marketing, Portfolio Marketing, Field, Events, Sales, and Customer Success to activate digital programs supporting launches, strategic accounts, ABM, new-logo acquisition, and expansion.
  
  
  
  


• Owned growth programs
  
  
  
  • Develop and execute integrated multi-channel strategies that build awareness, generate demand, and pull prospects through to closed-won ARR.
  
  
  • Own always-on digital acquisition programs, including paid search, paid social, and lifecycle nurture, with accountability for pipeline contribution.
  
  
  • Own lifecycle programs across acquisition, nurture, customer engagement, retention, and expansion, using behavioral signals and segmentation to move customers and prospects to the next best action.
  
  
  • Allocate the digital budget across channels and programs based on pipeline and bookings, and move spend when the data says to.
  
  
  • Hands-on optimization of new programs, channels, and creative.
  
  
  • Direct the media agency as its strategic owner. Set priorities, manage scope, and run quarterly business reviews.
  
  
  • Build scalable digital and ABM playbooks that can be deployed across segments, regions, strategic accounts, and solution campaigns.
  
  
  
  


• Measurement, budget, and team
  
  
  
  • Track full-funnel performance from first engagement to closed-won ARR, sharing insights with campaign owners and marketing leadership.
  
  
  • Perform post-mortems on closed-won and closed-lost pipeline to reallocate spend and sharpen playbooks.
  
  
  • Manage financial forecasting, pacing, and reconciliation with Finance.
  
  
  • Lead, coach, and develop a team spanning paid media, lifecycle, and digital campaign execution. Establish clear ownership and expectations, build analytical and strategic capability, manage performance, and develop leaders who can operate with increasing autonomy and accountability.
  
  
  • Continuously improve the growth operating model, including intake, prioritization, measurement, agency workflows, and cross-functional decision rights.
  
  
  
  

Requirements

• 10+ years in B2B demand generation, growth, or digital marketing, including 6+ years leading and developing teams, including experienced marketers and people managers.


• Proven track record managing 7-figure digital media budgets across search, social, programmatic, partners, and video, delivering measurable ROI.


• Demonstrated ability to measure digital pipeline contribution in the CRM beyond platform reporting, using multi-touch attribution or incrementality testing.


• Experience managing and scaling a media agency relationship that delivers results.


• Built repeatable campaign playbooks and intake processes that helped other teams move faster.


• Experience owning or materially influencing lifecycle programs across acquisition, nurture, retention, and expansion.


• Experience supporting ABM and strategic-account motions in partnership with Sales and Revenue Marketing.


• Track record marketing B2B SaaS to mid-market and enterprise buyers. Experience reaching technology leaders (CTO, CIO, VP of Engineering) is a strong plus.


• Exceptional communicator who articulates performance, tradeoffs, and strategy clearly to stakeholders and executive leadership.


• Demonstrated ability to build or evolve teams and operating models in environments with ambiguity, shifting priorities, and high expectations for measurable business impact.


• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

Why you'll love working here:

• We work in a blended environment that supports collaboration, flexibility, and connection across teams.


• We are mission-driven, shaping the future of tech upskillling and delivering impact that matters.


• We foster a culture of inclusion and belonging, where everyone can contribute and thrive.


• We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose.


• Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more.

About us:

Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today's tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. We offer highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

Physical Requirements:

This role is primarily performed in an office or home office setting and involves standard computer-based work.

EEOC & Accommodations Statement:

Bring yourself. Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws.

If you need an accommodation to apply, interview, or perform essential job functions, please visit the bottom of our website to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our DEIB Report.

Pay Transparency:

The annual US base salary range for this role is $148,200 - $195,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply. Applications must be submitted within 90 days after the initial posting date to be considered.