Director, Growth Creative Strategy

Seed; New York (NY); Remote; USD 170,000 - 190,000; Full time

Job summary

An innovative company at the forefront of microbiome science is seeking a Director of Growth Creative Strategy. In this exciting role, you will lead the development and execution of creative strategies that drive growth across various channels, including digital and offline platforms. With a strong emphasis on data-driven decision-making, you'll collaborate with cross-functional teams to implement effective marketing strategies and foster a culture of creativity. This position offers a competitive salary and a comprehensive benefits package, making it a fantastic opportunity for a seasoned professional looking to make a significant impact in a dynamic industry.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Match

Wellness Stipend

Mental Wellness Programs

Qualifications

• 8+ years in growth marketing leadership, preferably in health or CPG.
• Proven success in developing creative strategies that drive growth.

Responsibilities

• Lead creative strategies to drive growth across digital and offline channels.
• Manage growth channel briefs aligned with business objectives.

Skills

Growth Marketing Leadership

Creative Strategy Development

Data-Driven Decision Making

Analytical Skills

Project Management

Communication Skills

Collaboration Skills

Understanding of Core Customers

Tools

Tableau

Power BI

Job description

Us

We are a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Founded to realize the potential of microbes, our platform enables the translation of breakthrough science across a portfolio that encompasses both indication-specific and preventive applications across gastrointestinal and digestive health, women's health, skin and dermatological health, oral care, pediatrics, gut-brain function, metabolic function, and nutrition.

Our consumer innovations are commercialized under Seed with a mission to bring much-needed precision, efficacy, education, and perspective-shifting science communication to the global probiotics category. Our environmental research is conducted under SeedLabs, which develops bacterial interventions to enhance biodiversity and restore ecosystems impacted by human activity. LUCA Biologics, our women's health biotech co-founded with Dr. Jacques Ravel, develops living medicines targeting the vaginal microbiome for urogenital and reproductive health.

Founded in Venice, CA, with a global team across Europe, Australia, Asia, and North America, Seed Health was co-founded by Ara Katz and Raja Dhir, alongside a scientific board of leading scientists, researchers, and clinicians across microbiology, immunology, bioinformatics, dermatology, oral health, vaginal health, gastroenterology, mental health, pediatrics, and nutrition.

• seedhealth.com • seed.com • luca.bio

At Seed, we love launching breakthrough marketing work that garners attention and leads to outstanding results. The Director of Growth Creative Strategy will lead the development and execution of growth creative strategies across channels. This role will own growth channel briefs and lead the build-measure-learn process. The ideal candidate will have a strong background in creative strategy, growth marketing, and data-driven decision-making.

Who you are:

• 8+ years of experience in growth marketing leadership, preferably in high-growth health, wellness, or CPG companies
• Proven success in developing and executing creative and messaging strategies that drive growth
• Experience with growth marketing frameworks, especially build-measure-learn
• Creative and strategic thinking with a strong understanding of leveraging content for growth
• Strong analytical skills to interpret data and derive insights
• Deep understanding of core customers and experience in unlocking new audiences via paid channels
• Leadership experience in building and mentoring teams
• Excellent communication skills to present and influence stakeholders
• Collaboration skills across functions like marketing, product, engineering, data
• Project management skills to handle multiple projects
• Proficiency with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of industry trends and emerging technologies in marketing
• Experience with creative strategies for TV as a growth channel

What you'll do:

• Develop and lead creative strategies to drive growth across digital and offline channels (e.g., Meta, TV, Influencer, Podcast)
• Build quarterly creative strategy plans aligned with company goals and insights
• Manage creation and execution of growth channel briefs aligned with business objectives
• Implement build-measure-learn methodology for continuous improvement
• Conduct experiments and analyze data to inform strategies
• Collaborate with cross-functional teams to integrate creative strategies
• Establish and monitor KPIs for success
• Report performance metrics to leadership with insights and recommendations
• Stay updated on industry trends and emerging technologies
• Lead, mentor, and develop a high-performing creative strategy team
• Foster a culture of creativity and innovation

Compensation:

The annual pay range is $170K - $190K with equity + benefits (remote US). Pay varies based on location, skills, experience, and education. Benefits include Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend, and 401(k) match.

Seed is an equal opportunity employer. Diversity is integral to our ecosystem, fostering perspectives and resilience.

We do not accept unsolicited resumes from recruiters or agencies. All candidates must apply through our ATS via approved Seed vendors.