Director, Growth & Channels

NRG Energy; New York (NY); On-site; USD 172,000 - 215,000; Full time

Benefits offered by this job

Medical benefits

Vision benefits

Dental benefits

401K plan

Flexible spending accounts

Job summary

NRG Energy is seeking a Channel PMM leader to own demand-gen across partner and digital channels. You will manage a Channel PMM and two Demand Gen managers, accountable for CAC, ROAS, and pipeline contribution, ensuring IVP drives acquisition across all channels.

You will set channel strategy, lead a high-performing team, enable partners with compelling messaging and incentives, and translate performance metrics into actionable plans.

Qualifications

• Growth marketing background with performance and/or partner channels.
• Commercial fluency in ROAS, LTV, payback period.
• Proven experience building and developing channel and demand-gen teams.
• Experience leading multi-brand channel strategy across products.

Responsibilities

• Channel strategy across partner and digital channels and GTM playbooks.
• Lead and develop a Channel PMM and two Demand Gen managers.
• Own CAC and ROAS targets and report progress in business reviews.
• Enable partners with tools, messaging, and incentives to sell the value prop.

Skills

Growth marketing

Commercial fluency

Team leadership

Multi-brand experience

Job description

Welcome to the intersection of energy and home services. At NRG, we're all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers' lives easier- helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.

More information is available at www.nrg.com. Connect with NRG on Facebook, Instagram, LinkedIn and X.

The role

This pillar owns the demand side - partner channels and digital demand gen. You'll lead a Channel PMM and two Demand Gen managers, and you're accountable for the numbers: CAC, ROAS, pipeline contribution. The IVP framework only matters if it drives acquisition. Your job is to make sure it does, across every channel we operate in.

What You'll Own

• Channel strategy - Own the channel mix across partner and digital - setting investment priorities, performance targets, and GTM playbooks per channel.
• Team leadership - Manage and develop a Channel PMM and two Demand Gen managers. Translate IVP messaging into channel-native execution.
• Performance ownership - Own CAC and ROAS targets across the pillar. Report progress in business reviews with confidence and clarity.
• Partner enablement - Ensure partner channels have the tools, messaging, and incentives to sell the integrated value prop effectively.

What We're Looking For

• Growth marketing background - Deep in performance and/or partner channels. Knows what levers actually move CAC at scale.
• Commercial fluency - Speaks in ROAS, LTV, payback period. Owns the number, doesn't borrow it.
• Team builder - Has hired and developed channel and demand gen talent. Raises the floor, not just the ceiling.
• Multi-brand experience - Managed channel strategy across multiple products or brands simultaneously. Knows how to prioritize.

The base salary range for this position is: $171,600- $215,200* *The base salary range above represents the low and high end of the salary range for this position. Actual salaries will vary based on several factors including but not limited to location, experience, and performance. The range listed is just one component of the total compensation package for employees. Other rewards may include annual bonus, short- and long-term incentives, and program-specific awards. In addition the position may be eligible to participate in the benefits program which include, but are not limited to, medical, vision, dental, 401K, and flexible spending accounts.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Talent.