Director, Global Marketing (Digital Solutions)

Otis SE; Norwich (CT); Hybrid; USD 170,000 - 190,000; Full time

Job summary

Otis is seeking a senior marketing leader to define and execute the global digital solutions GTM strategy for our connected solutions portfolio. You will shape messaging, buyer personas, and enable regional teams to drive adoption and revenue across Americas, EMEA, and APAC.

You will build a scalable marketing capability, launch frameworks for product introductions, and establish intelligence programs to inform strategy.

Qualifications

• 10+ years in B2B product marketing, digital solutions or SaaS marketing.
• Experience marketing IoT, connected assets, software platforms or industrial digital solutions.
• Track record delivering global product launches and go-to-market strategies.
• Experience in matrix organizations with global and regional stakeholders.
• Background in building technologies, industrial automation or enterprise software preferred.

Responsibilities

• Define the Global Digital Solutions Marketing Strategy.
• Build the Digital Solutions Marketing Capability with scalable frameworks.
• Own the Global Go-to-Market Strategy and launch plans.
• Establish customer and market intelligence programs.
• Sales enablement: playbooks, ROI tools, battlecards, case stories.
• Measure commercial impact across pipeline, adoption and revenue.
• Partner with regional leadership and cross-functional teams.

Skills

B2B marketing

Digital solutions

SaaS marketing

IoT marketing

Global launches

GTM leadership

Job description

Opportunity

Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as customer portals, connected services, AI-driven insights and IoT-enabled products are becoming key differentiators and growth drivers.

Why this role matters now

Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships. Digital solutions are becoming a strategic growth pillar. Customers increasingly expect connected, data-driven outcomes rather than equipment alone. Otis has an opportunity to position itself as a leader in connected mobility, differentiating itself through software, AI and digital services.

24-36 month mandate

• Develop and execute the global go-to-market strategy for the digital solutions portfolio.
• Increase customer awareness, adoption and commercial performance of digital offerings.
• Connect with customers, build differentiated messaging, customer personas and value propositions.
• Create scalable launch frameworks and regional marketing toolkits.
• Establish thought leadership in connected buildings, AI and predictive services.
• Create measurement frameworks linking marketing to pipeline, adoption and revenue.
• Build a scalable enablement model embedded into onboarding, coaching, and execution.

Key responsibilities

• Define the Global Digital Solutions Marketing Strategy

  Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio. Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy. Define the marketing operating model, governance and best practices for digital solutions across global and regional teams. Prioritize investment and marketing activities based on commercial opportunity and customer value.

• Build the Digital Solutions Marketing Capability

  Create and establish a new global marketing capability dedicated to digital products and connected services. Develop scalable processes, frameworks and playbooks for product launches, customer adoption and lifecycle marketing. Introduce modern B2B product marketing practices and ways of working. Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.

• Own the Global Go-to-Market Strategy

  Lead the end-to-end go-to-market strategy for all digital solutions. Define market segmentation, customer personas and buying journeys. Connect with customers and develop compelling value propositions and positioning. Build, develop and execute launch & promotion strategies for new and existing digital solutions.

• Establish Customer & Market Intelligence

  Build Voice of Customer programmers. Conduct customer interviews. Develop customer personas. Understand digital buying behavior. Monitor competitors. Benchmark industry best practice. Identify future market opportunities.

• Sales enablement

  Sales playbooks & training

  • Customer presentations ROI tools
  • Battlecards
  • Customer stories and case studies
• Measure Commercial Impact

  Digital pipeline, Adoption, Revenue & Sales. Product launch success, Campaign ROI, Customer engagement, Sales utilization, Market share (where measurable).

• Leadership Partner & influence

  Partner and influence regional leadership teams and cross-functional teams. Establish and operate a governance.

Ideal candidate profile

• 10+ years in B2B product marketing, digital solutions marketing or SaaS marketing.
• Experience marketing IoT, connected assets, software platforms or industrial digital solutions.
• Track record delivering global product launches and go-to-market strategies.
• Experience in matrix organizations with global and regional stakeholders.
• Background in building technologies, industrial automation or enterprise software preferred.
• Capabilities: strategic product marketing, go-to-market leadership, value proposition development, customer-centric mindset, commercial acumen, data-driven decision making, executive communication, stakeholder influence, digital marketing and demand generation, AI and technology literacy, organizational.

Organizational scope

Global responsibility for the digital solutions marketing portfolio across the Americas, EMEA, China and Asia Pacific. Partners closely with Product Management, Global Sales, Digital Technology, Regional Marketing, Communications and external agencies. High visibility with Global Marketing and Growth leadership.

Impact

This role will shape how Otis brings digital innovation to market. Success will be measured by increased adoption of digital solutions, stronger marketing-influenced pipeline, improved customer engagement, accelerated product launches, stronger sales enablement and measurable revenue growth from connected services.

Salary range

The salary range for this role is $170,000-$190,000. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.

Equity and benefits

We go to great lengths to hire and develop the best people, and offer a supportive environment where employees are motivated and empowered to perform at their full potential.

All qualified applicants

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law.

Additional info

We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company. When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge.

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs. Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do. We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis.

Be part of the Otis team and help us #Buildwhatsnext!