Director, Global CRM and MarTech Strategy

McDonald's Corporation; Chicago (IL); On-site; USD 168,000 - 210,000; Full time

Benefits offered by this job

Bonus eligible

Long term incentive

Benefits eligible

Job summary

McDonald’s in the United States is seeking a Director, Global CRM & Marketing Technology Strategy to lead the global CRM vision and the capability roadmap for CRM and martech across markets. You will translate marketing ambitions into prioritized technology requirements, align Global Marketing, markets, Technology and Data, and drive adoption through playbooks, training and shared learning.

This role focuses on customer data, segmentation, lifecycle journeys and measurement to strengthen

Qualifications

• Minimum 10 years of relevant experience, including 7 years in Loyalty, CRM or Direct Marketing.
• This includes leading CRM, lifecycle marketing or personalization strategy across multiple markets.
• Strong understanding of campaign measurement, incrementality testing, CLV modeling and investment evaluation.

Responsibilities

• Define the global CRM vision and framework to grow engagement, retention and lifetime value.

Skills

CRM strategy

Lifecycle marketing

Stakeholder leadership

Data-driven decisioning

Marketing measurement

Tools

CRM platforms

Martech

Data integration

Job description

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald’s means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

McDonald’s has an ambitious vision to build deeper customer relationships through relevant, connected experiences around the world. Realizing that vision requires a global CRM strategy supported by marketing technology that turns customer understanding into meaningful engagement and measurable business growth. We are looking for a leader who thrives in transformation, brings a clear vision for unlocking the power of customer data, and is passionate about building diverse, high-performing teams and an inclusive leadership environment.

The Director, Global CRM & Marketing Technology Strategy will lead the global vision, strategy and capability roadmap for customer relationship management and the marketing technology that enables personalized engagement at scale. This leader will establish shared priorities, standards and measurement frameworks while partnering with markets to address local customer needs, business priorities and varying levels of capability maturity. Working across Global Marketing, market teams, Technology, Data and Analytics, the Director will translate marketing ambitions into prioritized technology requirements and investment recommendations, connecting CRM, loyalty, owned channels and paid media activation to strengthen customer acquisition, engagement, retention and long-term value.

This role will lead the global CRM and martech strategy team and relevant agency and partner relationships, building alignment across functions and markets to accelerate adoption and business impact. The role owns marketing strategy, business requirements and capability priorities, working with global; Technology & Data teams, who own technical architecture, engineering and platform delivery.

Duties

• Global CRM Strategy & Business Growth: Define the global CRM vision and strategic framework to grow customer engagement, frequency, retention and lifetime value. Establish shared priorities and success measures while enabling markets to tailor execution to local needs.
• Marketing Technology Strategy & Roadmap: Own the marketing-led martech strategy and business capability roadmap, in partnership with Technology & Data. Translate customer and marketing needs into prioritized use cases, requirements and investment recommendations across audience management, journey orchestration, personalization, content activation and measurement.
• Global-to-Market Enablement: Establish a clear operating model for global and market responsibilities, balancing common capabilities and standards with local flexibility. Partner with markets, tech and data teams to identify and prioritize capability gaps, shape rollout priorities and support adoption through playbooks, training and shared learning.
• Customer Data & Segmentation: Define the marketing requirements for customer data and audience capabilities that enable relevant, connected experiences across CRM, loyalty, owned channels and paid media. Partner with Data, Technology and Privacy teams to support responsible, consent-based activation.
• Connected Customer Experiences: Set the strategic framework for lifecycle journeys and personalized communications across channels. Establish scalable approaches to content, decisioning and experimentation that markets can apply to improve customer experiences and business outcomes.
• Measurement & Investment Effectiveness: Partner with GIA to establish common frameworks for incrementality, customer lifetime value and CRM performance. Partner with markets and Analytics to evaluate results, strengthen test-and-learn practices and assess the business value and utilization of martech investments.
• Cross-Functional & Partner Leadership: Align Global Marketing, market teams, Technology, Data and Analytics around shared priorities and delivery plans. Lead relevant agency relationships and partner with Technology and Procurement on vendor evaluation, capability fit and performance.
• Team & Capability Development: Build and develop a global team with strong CRM, martech and commercial expertise. Foster a cross-market community that shares effective practices, reduces duplication and accelerates capability development.

Qualifications

• Minimum 10 years of relevant experience, including 7 years in Loyalty, CRM or Direct Marketing, with significant experience leading CRM, lifecycle marketing or personalization strategy across multiple markets.
• Strong understanding of campaign measurement, incrementality testing, Customer Lifetime Value modeling and application, and evaluation of marketing and technology investment effectiveness.
• Experience in a multi-channel retail, franchised or multi-market consumer business preferred.
• Demonstrated ownership of marketing technology strategy, capability roadmaps and business requirements, with strong understanding of customer data platforms, journey orchestration, decisioning, marketing automation, data connectivity and connections to paid media.
• Strong commercial, analytical, and strategic thinking skills, with experience translating marketing needs into technology priorities, investment cases and measurable business outcomes.
• Strong storytelling and presentation skills to build support and understanding across senior stakeholders, functions and markets.
• Strong influence and collaboration skills to align senior stakeholders and navigate a global, highly matrixed organization.
• Minimum of 2 years of experience leading and managing a team, with demonstrated ability to develop talent and build cross-market capability.
• Demonstrated leadership, project management and planning skills, with the ability to establish global frameworks while accommodating local market needs and differing levels of digital maturity.

Compensation

Bonus Eligible: YES

Long - Term Incentive: YES

Benefits Eligible: YES

Salary Range

The expected salary range for this role is $168k-$210kper year
The above represents the expectedsalaryrange for this job requisition. Ultimately, in determining yourpay, we may also consider your experience, and other job-related factors.

Additional Information:

Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [e-mail]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.