Director, Global Brand Strategy

Meltwater; Boston (MA); Hybrid; USD 153,000 - 185,000; Full time

Benefits offered by this job

Flexible paid time off

Excellent medical, dental, and vision

401(k) matching and life insurance

CalmApp subscription

Job summary

Meltwater is seeking a Director of Global Brand Strategy to shape the brand worldwide. You will own strategy, positioning and messaging and lead major campaigns and partnerships.

You will define thought leadership themes and guide editorial direction for Meltwater Summit events, while growing the global corporate social and partner marketing programs. You will also build a high-performing team, translate complex ideas into compelling narratives, and ensure consistency of the brand across markets

Qualifications

• 8–10+ years of experience in brand strategy or brand marketing.
• Experience developing and activating brand positioning, messaging and narrative.
• Strong storytelling and creative judgment; translate strategy into standout creative work.
• Understanding of modern B2B brand building and how thought leadership, social, events, partnerships and demand work together.

Responsibilities

• Own and evolve Meltwater’s global brand strategy, positioning, messaging architecture and brand narrative across markets.
• Lead major global brand campaigns and sponsorships from strategy to activation and measurement.
• Define thought leadership themes and translate them into integrated marketing initiatives.
• Shape the core agenda and editorial direction for Meltwater Summit events and coaching speakers.
• Oversee Meltwater’s global corporate social strategy to build the brand and engage audiences.
• Oversee global partner marketing strategy and develop programs with partners.
• Use insights and metrics to evolve strategy and measure impact.
• Lead and develop a high-performing global marketing team across brand, social and partner marketing.

Skills

Brand strategy

Global campaigns

Storytelling

Executive presence

Team leadership

AI tools for research

Strategic thinking

Cross-functional collaboration

Job description

What We’re Looking For

We’re looking for a strategic and creative brand leader to shape how Meltwater shows up around the world. As Director, Global Brand Strategy, you’ll be the strategic steward of the Meltwater brand owning our global brand strategy, positioning and messaging, and ensuring our story remains distinctive and relevant as our market evolves. You’ll lead major global brand campaigns and sponsorships, shape the thought leadership themes we bring to market, oversee corporate social and partner marketing, and play a key role in shaping the core agenda for our flagship Meltwater Summit events. This is a highly visible role for someone who can move between big-picture strategy and execution by bringing together market insight, strong storytelling and creative thinking to build a brand that stands out.

What You’ll Do

• Own and evolve Meltwater’s global brand strategy, positioning, messaging architecture and brand narrative, collaborating across the broader Strategy organization to build a consistent and differentiated story across market and customer touchpoints.
• Lead major global brand campaigns and sponsorships from strategy and creative brief through activation and measurement, partnering closely with cross-functional teams to deliver standout work.
• Define the thought leadership themes and conversations Meltwater should be known for, translating them into integrated marketing initiatives across campaigns, content, social, events and other channels.
• Shape the core agenda and editorial direction for Meltwater’s flagship Summit events — defining key themes and topics, identifying speakers, and coaching speakers through the presentation development process to ensure sessions deliver real value for our audience.
• Oversee Meltwater’s global corporate social strategy, ensuring our channels build the brand, engage our audiences and amplify our most important stories.
• Oversee global partner marketing strategy and develop programs that strengthen strategic partnerships and create meaningful brand and business value.
• Use audience insights, competitive intelligence, and brand and campaign performance to identify opportunities, measure impact and continually evolve our strategy.
• Lead and develop a high-performing global team across brand, social and partner marketing.

What You’ll Bring

• 8–10+ years of experience in brand strategy or brand marketing, ideally within a global B2B business
• Proven experience developing and activating brand positioning, messaging and narrative, with a track record of leading high-impact integrated brand campaigns.
• Exceptional storytelling and creative judgment, with the ability to turn complex ideas into compelling narratives and translate strategy into standout creative work.
• A strong understanding of modern B2B brand building and how thought leadership, social, events, partnerships and demand work together.
• Ability to quickly develop fluency in Meltwater’s products, customers and competitive landscape and translate that understanding into sharper brand positioning and differentiation.
• Strong analytical instincts, using audience, competitive and brand performance insights to inform strategy and measure impact.
• Proven people leadership and strong executive presence, with the ability to influence, collaborate effectively across senior stakeholders and inspire teams.
• Fluency with AI tools for research, ideation, content and marketing workflows
• A strategic thinker who is equally comfortable setting the direction and rolling up their sleeves to make it happen.

What We Offer:

• Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
• Excellent medical, dental, and vision options
• 401(k) matching, life insurance, commuter benefits, and parental leave plans
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

Compensation Overview

At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies. These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations.

For this role, the base salary range is $153,000 – $185,000 USD.

Compensation may also include a performance-based bonus opportunity.

Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time.

We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements.

Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the interview process.

Our Story

At Meltwater, we believe that when you have the right people in the right environment, great things happen.

Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.

Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along the way.

We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.

We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.

We are Meltwater. Inspired by innovation, powered by people.

Equal Employment Opportunity Statement

Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.

All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.

Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.

We may use AI to assist in aspects of our hiring process, such as reviewing candidate information, capturing interview notes, and supporting interview activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws