Director, Global Brand Marketing

Lensa; United States; Remote; USD 170,000 - 200,000; Full time

Job summary

Join a leading beauty brand as the Director of Global Brand Marketing, driving innovative marketing campaigns and collaborating with cross-functional teams. You will leverage your extensive experience to create impactful strategies that enhance brand visibility and consumer loyalty. This role emphasizes communication and strategic leadership, contributing to the brand's overall success.

Benefits

Generous paid time off, including volunteer time

Learning and development resources

Wellness benefits, including meditation app memberships

Flexible remote working opportunities

Dog-friendly office

Qualifications

• 10+ years marketing experience in skincare or luxury industries.
• Strong understanding of the skincare market and wholesale partners.
• Excellent presentation and interpersonal skills.

Responsibilities

• Drive 360 marketing campaigns from concept to execution.
• Manage development of launch toolkits and campaign assets.
• Collaborate with various teams for cohesive marketing strategies.

Skills

Communication

Collaboration

Strategic Thinking

Consumer Insight

Job description

Join to apply for the Director, Global Brand Marketing role at Lensa

Join to apply for the Director, Global Brand Marketing role at Lensa

Lensa is the leading career site for job seekers at every stage of their career. Our client, Unilever, is seeking professionals. Apply via Lensa today!

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a Global Skincare Leader Founded In 1995, Empowers Individuals To Define Beauty On Their Own Terms Through Science-backed Products. Our Mission Comes To Life Through Four Core Values That Guide Our Actions, Decisions, And Impact

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
  
  

Benefits

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?
  
  

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How you’ll have an impact at Paula’s Choice:

You will drive the ideation and execution of 360 marketing plans for core campaigns + new launches by working cross-functionally with teams including Product Development, Retail Marketing, Merchandising, Regulatory, Digital Marketing, PR, Social, Influencer, Global, Creative, Copy and Key Accounts.

As a Director of Global Brand Marketing , a typical day might include a mix of the following:

• Drive the entire process of 360 marketing campaigns from concept creation through execution, ensuring timely delivery, brand consistency, and measurable results.
• Create breakthrough campaigns that push the brand forward while maintaining the brand’s DNA.
• Manage the development and deployment of the launch toolkits containing campaign concept + messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts.
• Work closely with Global teams to present the global strategy for all 360s and ensure cohesion and compliance with global strategy and to drive global calendar adoption.
• Work closely with Creative, Product/Brand Marketing, Copy, Social, Influencer and all channel leads to ensure a cohesive and consistent consumer journey through the marketing funnel.
• Be the conduit across all channels to ensure clarity and consistency of timing, messaging, assets, promotions across all channels throughout the campaign.
• Storytell the brand point of difference.
• Develop creative advertising strategy to align on media direction and platforms.
• Partner with creative and retail marketing teams to drive brand concepting for visual merchandising.
• Develop clear, thoughtful and comprehensive briefs for internal and external content team to create best-in-class assets.
• Contribute to content creation process with clear feedback & strategic direction.
• Create and update the Brand Marketing calendar with all campaign activations across all marketing touchpoints and channels.
• Partner with regional and channel leads to develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals.
  
  

The Details

• Location: Our headquarters are in Seattle, WA. While we have a strong preference for local candidates, we are currently considering remote applicants based on the West Coast only to align with our team's working hours and collaboration needs.
• Hours: Pacific Time business hours, with flexibility to global time zones and extended hours as needed.
• Physical requirements: Ability to both sit for long periods of time & handle long periods of screen time
• Travel requirements: Up to 10%
  
  

What You’ll Bring To The Table

• 10+ years marketing experience.
• Experience working in prestige beauty, luxury or fashion industries, with a deep understanding of the skincare market.
• Experience with Wholesale partners.
• Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Demonstrated experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and strategic decisions.
  
  

What Can Help You Really Stand Out

• You area consumer-obsessed integrated marketing leader who knows how to cut through the noise of a cluttered landscape.
  
  

Approximate Salary Range Based on Experience and Location:

$170,000 - $200,000 USD/annually

Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please Note

At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [e-mail] . This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

We take your privacy seriously. For details please see our Privacy Notice (https://www.paulaschoice.com/who-we-are/privacy.html?fdid=who-we-are) .

As set forth in Paula's Choice Skincare’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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