Director Global Application Marketing

Infineon Technologies; Austin (TX); On-site; USD 182,000 - 277,000; Full time

Benefits offered by this job

Incentive plan

Job summary

Infineon Technologies in Austin, TX seeks a Director of Applications Marketing to define and execute a global HMI strategy. You will lead cross-functional teams across product lines, sales, engineering, and software to build differentiated solutions for consumer, smart home, building, appliances, medical, robotics, and related markets.

You will drive funnel growth, shape roadmaps, and engage with customer engineering leaders to translate requirements into market-ready solutions while

Qualifications

• 15+ years of experience in product marketing, application engineering, or related leadership roles.
• Direct experience with HMI products, technologies, or markets.
• Executive-level communication and matrix leadership across functions.
• Bachelor's degree in a relevant technical or business discipline.
• Semiconductor-industry experience.

Responsibilities

• Develop and execute a global HMI strategy in partnership with product lines, regional orgs, sales, engineering, software, and leadership.
• Create a clear Infineon HMI value proposition for internal and external audiences.
• Evaluate customer requirements and identify high-value hardware/software combinations for priority markets.
• Set funnel targets by market/region/customer; monitor progress and drive corrective action.
• Engage in strategically important design-win pursuits, coordinating cross-product-line efforts.
• Build customer intimacy with engineering, architecture, and executive teams; participate in roadmaps and workshops.
• Influence product/software roadmaps by translating requirements and market trends into capability recommendations.
• Define reference designs, demonstrations, and supporting technical content.

Skills

Executive-level communication

HMI product knowledge

Global cross-functional leadership

System architecture fluency

Software-enabled solutions

Customer engagement with engineering

Education

Bachelor's degree in technical or business discipline

Job description

#WeAreIn for jobs that impact everyone's life.

Turning customer whispers into industry shaking solutions... ready to amplify the future? As a Director Global Application Marketing in our Customer Collaboration and Technical Marketing team, you work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, all while building long[1]lasting partnerships that thrive on success.

Are you in?

Your role

Key responsibilities in your new role

Infineon is seeking a Director of Applications Marketing to define and execute a global strategy for human-machine interface (HMI) solutions. This leader will combine Infineon's capabilities in sensing, connectivity, compute, graphics, and complete application software to create differentiated solutions for consumer, smart home and building, appliances, medical, robotics, and adjacent growth markets.

The role combines strategic leadership, technical judgment, and hands‑on commercial execution. You will build a clear HMI narrative, align global teams, engage credibly with customer engineering and architecture leaders, grow the qualified opportunity funnel, increase design wins, and shape product and software roadmaps through market, customer, and system‑level insight.

• Develop and orchestrate the global HMI strategy in partnership with product lines, regional organizations, sales, engineering, software, and business leadership.
• Create a clear, compelling, and distinctly Infineon HMI value proposition for internal and external audiences.
• Evaluate customer system requirements and identify high‑value combinations of Infineon hardware, software, and architecture capabilities for each priority market, application, and strategic customer, including complete application software as a key differentiator.
• Set funnel targets by market, region, and customer; review progress with regional teams; identify gaps; and drive corrective action.
• Participate directly in strategically important design‑win pursuits, particularly when cross‑product‑line coordination is required.
• Build customer intimacy through technically substantive engagement with customer engineering, system architecture, and executive teams; gain early access to roadmaps; lead joint concept workshops; and participate directly in critical opportunities.
• Influence product and software roadmaps by translating system requirements, customer use cases, market trends, and competitive insight into technically grounded capability recommendations.
• Define the technical and commercial intent for reference designs, demonstration platforms, system‑solution concepts, customer proofs of concept, tradeshow demonstrations, and supporting technical and sales content.
• Develop strategic ecosystem partnerships when external capabilities are needed to complete solutions or accelerate commercial success.

Your profile

Qualifications And Skills To Help You Succeed

• 15 or more years of relevant experience, including leadership roles in product marketing, application engineering, business development, systems engineering, or a combination of these disciplines.
• Direct experience with HMI products, technologies, or markets.
• Ability to engage at a detailed technical level with customer and internal engineering teams, connect application requirements to system architecture, and recognize practical implementation constraints.
• Demonstrated success leading global, cross‑functional initiatives and working through matrix organizations.
• Strong technical fluency across embedded hardware, software, and system architecture, with the ability to evaluate tradeoffs, identify meaningful differentiation, and constructively challenge technical and commercial assumptions.
• Experience defining software‑enabled solutions and a practical understanding of software architecture, integration requirements, development environments, and the role of application software in customer adoption.
• A record of building qualified opportunity funnels, converting opportunities into design wins, creating go‑to‑market strategies, and developing differentiated value propositions.
• Executive‑level communication skills and the ability to translate complex technical concepts into compelling strategic and customer value narratives, influence across cultures and functions, and resolve conflict constructively.
• Experience developing technical and marketing talent.
• Bachelor's degree in a relevant technical or business discipline, or equivalent practical experience.
• Semiconductor‑industry experience.
• Experience in at least two target markets, such as consumer, smart home and building, appliances, medical, robotics, or related HMI growth markets.
• Experience connecting semiconductors, embedded‑system, system‑architecture, and complete application‑software capabilities into integrated customer solutions.

Additional Information

Infineon Technologies is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Employment at Infineon is contingent upon proof of your legal right to work in the United States under applicable law, verification of satisfactory references, successful completion of a background check and drug test, and signing all your on‑boarding documents.

In some instances, if applicable, U.S. export control laws require that Infineon obtain a U.S. government export license prior to releasing technologies to certain persons. This offer is contingent upon Infineon's ability to satisfy these export control laws as related to your employment and anticipated job activities. The decision whether or not to submit and/or pursue an export license to satisfy this contingency, if applicable, shall be at Infineon's sole discretion.

Infineon Technologies takes data privacy and identity theft very seriously. As such, we do not request personally‑identifiable information (PII) from applicants over the internet or electronically. Please kindly refrain from disclosing your PII electronically during the application process or to unauthorized websites that may purport to be Infineon or any of our affiliates.

Salary pay information:

LocationIndicative salary range Austin, TX, United States San Jose, Ca, United States

Wage range that the company expects to pay for a qualified candidate:

US$ 182,300– US$ 250,700

US$ 201,100 US$ 276,500

In addition, all employees will be eligible to participate in an incentive plan.

#WeAreIn for driving decarbonization and digitalization.

As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game‑changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.

Are you in?

We are on a journey to create the best Infineon for everyone.

We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity.

Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply.

Please let your recruiter know if you need any accommodations during the interview process.

Learn more about our various contact channels and about Diversity & Inclusion at Infineon.