Director, GI Customer & Business Insights

Initial Therapeutics, Inc.; Lexington (MA); On-site; USD 174,000 - 275,000; Full time

Job summary

An established industry player is seeking a Director of Customer & Business Insights to lead a dynamic team in executing market research and competitive intelligence. This role involves developing innovative strategies to understand customer behaviors and needs, and translating insights into actionable recommendations. The ideal candidate will possess extensive experience in the pharmaceutical sector, particularly in market research methodologies, and demonstrate strong leadership skills. Join a forward-thinking company that values data-driven decision-making and fosters a culture of collaboration and excellence. Your contributions will directly impact strategic marketing decisions and drive business success.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan with Company Match

Tuition Reimbursement

Paid Volunteer Time Off

Well-being Benefits

Paid Vacation

Sick Leave

Qualifications

• 10+ years in the pharmaceutical industry with 4-6 years in market research.
• Extensive experience conducting primary market research.

Responsibilities

• Lead a team responsible for market research and competitive intelligence.
• Develop frameworks for primary market research tools and training.

Skills

Market Research

Analytical Thinking

Leadership

Communication

Project Management

Education

BA or BS in Business, Marketing, or Social Sciences

Advanced Degree in Business or Marketing

Tools

Microsoft Office

Qualitative Research Methodologies

Quantitative Research Methodologies

Job description

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role:
The Director, Customer & Business Insights leads and manages a team responsible for executing qualitative and quantitative primary market research and competitive intelligence to derive insights to drive, challenge and validate strategic business and tactical marketing decisions, while also building market research capabilities for the future. This can include the identification of optimal pre-and post-launch brand strategies and marketing tactics such as brand positioning, messaging and sales aids. In addition to technical proficiency with a range of primary research methodologies and secondary data analysis, the candidate must be able to clearly understand and articulate key business questions, determine the methodology best suited to meet those objectives and ensure optimal study design and execution. This leader serves as the “voice of the customer” and must then translate "customer learning" into actionable recommendations based on key insights. This role is also responsible for building a comprehensive and unified Competitive Intelligence function for the BU.

As a strategic partner, the role requires a collaborative approach with the marketing team(s), sales, managed markets and cross-functional partners. Due to the nature of the work, strong ability to manage complexity, think analytically, prioritize work and allocate resources accordingly are key for success.

How you will contribute:

• Leads a team responsible for market research including study design, vendor selection, fieldwork logistics planning and management, analysis of findings, creation and presentation of final reports.
• Develops a framework of primary market research and competitive intelligence tools and trainings to deepen capabilities across the team, increase innovation and improve research processes and vendor management.
• Champion new approaches & techniques to acquire a deeper understanding of physician, patient and other stakeholder behaviors, needs and motivations.
• Determines the best research methodology based on the objectives of the studies. Prioritizes the work of the direct reports to ensure that all required work is completed in a timely manner to support the portfolio of brands.
• Establishes an innovative culture that fosters the development of objective data-driven approaches to market research and competitive intelligence utilizing both primary and secondary tools.
• Develops, executes and implements research processes across multiple disease states to ensure a logically consistent analysis and interpretation of market research results that facilitate insights into commercial strategy and decision making.
• Oversees efficient and optimal use of annual market research budget.
• Manages and imparts operational excellence in project management and qualitative and quantitative techniques and new market research approaches to ensure high quality and insightful answers to achieve business objectives.
• Leads discussions with legal, ethics and compliance, etc to establish and maintain BU and enterprise policies and procedures. Oversees market research regulatory and compliance guidelines and responsible for the development of processes to achieve greater efficiencies.
• Manages outsourcing initiatives to ensure highest quality of service and identifies opportunities to enhance vendor deliverables. Facilitates resolution of vendor issue across portfolio.
• Functions as a business partner to the marketing teams as well as various commercial analytics functional areas to address key business issues. Create strategic partnership with internal customers and extended team members. Responsible for ensuring the strategic application of all business insight functions to support commercialization of all products.
• Proactively identify opportunities & threats. Assists in the development of brand strategies and tactics.
• Provide regular updates on marketplace performance and evolving trends affecting market potential.
• Develops and maintains deep expertise in past, current and anticipated therapeutic area issues, industry trends, competitor products, and future pipeline products. Able to use market knowledge to guide brand team strategy.

Minimum Requirements/Qualifications:
Required:

• BA or BS in business, marketing, social sciences or similar field.
• 10+ years experience in the pharmaceutical industry with 4-6 years in market research, and competitive intelligence.
• Extensive experience conducting primary market research. Expertise in a broad range of qualitative and quantitative market research methodologies.
• Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.
• Strong leadership experience and building Insights capabilities.

Preferred:

• Advanced degree in business, marketing, and social sciences.
• Experience with biologics or specialty products in rheumatology, dermatology or gastroenterology preferred.
• Experience on client or supplier side of industry.
• Experience in consulting in pharmaceutical or health care industry.
• Strong visualization and storytelling skills.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range:

$174,500.00 - $274,230.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations: Lexington, MA

Worker Type: Employee

Worker Sub-Type: Regular

Time Type: Full time

Job Exempt: Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.