Director, Franchise Development

Purpose Brands Intermediate, LLC; United States; Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental and Vision Coverage

Hybrid Work Environment

Life and Disability Insurance

Unlimited Time off + Paid Holidays

401(K) Matching

Job summary

Purpose Brands, LLC is seeking a high‑performing Franchise Development Director to drive growth across its wellness franchise portfolio. The role focuses on sourcing, qualifying, and closing franchise deals, building ideal profiles, and mapping territories in collaboration with real estate and marketing teams.

The candidate should demonstrate a track record of meeting or exceeding annual development targets, possess excellent negotiation and presentation skills, and thrive in a fast‑paced,

Qualifications

• Minimum 5 years of experience in franchise development is required.
• Demonstrated success in sourcing, influencing, and closing franchise agreements.
• Strong experience in creating Ideal Franchisee Profiles and executing market mapping strategies.
• Proven ability to hunt for qualified leads and build a high-conversion pipeline.
• Experience working in a fast-paced, performance-driven environment.
• Consistent track record of meeting or exceeding annual sales and development goals.
• Excellent communication, negotiation, and presentation skills.
• Highly self-motivated, results-oriented, and disciplined.
• Strong organizational and CRM management skills.
• Strategic thinker with strong analytical skills.
• A hunter mentality with resilience and drive.
• Relationship-builder with influence and persuasion abilities.

Responsibilities

• Develop and execute a comprehensive franchise lead outreach strategy to achieve annual growth targets.
• Source, qualify, and close new franchise candidates through proactive outreach and strategic networking for one or more brand portfolios.
• Create and refine Ideal Franchisee Profiles (IFP) to target qualified prospects.
• Conduct market mapping and territory analysis with the real estate team to identify high-potential growth areas.
• Build and maintain a strong pipeline of qualified leads and guide candidates through the full sales lifecycle from initial contact through signing.
• Deliver compelling brand presentations and discovery day experiences and collaborate with operations, marketing, and executive leadership for onboarding and territory planning.

Skills

Franchise development

Lead generation

Negotiation

Presentation skills

CRM management

Tools

CRM

Job description

Purpose Brands, LLC is the global leader in health and wellness franchising, with more than 7000 locations around the world. We enrich the health, wealth and wellbeing of franchisees, consumers, and employees through purpose-driven wellness franchises and services. Our franchise brands include Anytime Fitness, The Bar Method, Waxing the City, Orangetheory Fitness.

We are seeking a high-performing Franchise Development Director with a proven track record of sourcing, influencing, and closing franchise deals. This individual will be responsible for driving franchise growth through strategic lead generation, market mapping, candidate qualification, and successful deal execution. The ideal candidate thrives in a fast‑paced environment, is highly motivated, and consistently meets or exceeds annual development objectives.

Purpose/Impact: (Duties & Essential Functions)

• Develop and execute a comprehensive franchise lead outreach strategy to achieve annual growth targets
• Source, qualify, and close new franchise candidates through proactive outreach and strategic networking for one or more of the portfolio brands
• Create and refine Ideal Franchisee Profiles (IFP) to target qualified prospects
• Conduct market mapping and territory analysis in partnership with the real estate team, to identify high‑potential growth areas
• Build and maintain a strong pipeline of qualified leads
• Guide candidates through the full sales lifecycle from initial contact through signing
• Deliver compelling brand presentations and discovery day experiences
• Partner cross‑functionally with operations, marketing, and executive leadership to ensure successful onboarding and territory planning
• Maintain accurate pipeline reporting, forecasting, and performance tracking
• Represent the brand at industry events, expos, and networking opportunities

Strengths and Background

• Minimum 5 years of experience in franchise development
• Demonstrated success in sourcing, influencing, and closing franchise agreements
• Strong experience in creating Ideal Franchisee Profiles and executing market mapping strategies
• Proven ability to “hunt” for qualified leads and build a high‑conversion pipeline
• Experience working in a fast‑paced, performance‑driven environment
• Consistent track record of meeting or exceeding annual sales and development goals
• Excellent communication, negotiation, and presentation skills
• Highly self‑motivated, results‑oriented, and disciplined
• Strong organizational and CRM management skills
• Strategic thinker with strong analytical skills
• A “hunter” mentality
• Resilient and persistent with a competitive drive
• Relationship‑builder with strong influence and persuasion abilities
• Ability to manage multiple territories and priorities simultaneously
• Comfortable with accountability and performance metrics

Salary: $75k - $95k base + commission

What’s in it for you? We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE

Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world‑class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. Enhance the health, prosperity, and overall well‑being of franchisees, consumers, and employees through purpose‑driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People. Purpose. Performance. Play.