Director, Football Athlete Brand Partnerships

The Familie, LLC; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

The Familie is a full-service talent management agency specializing in football, sports, and entertainment. The Director of Athlete Marketing will own partnership development, branding, and revenue opportunities for football clients and select athletes, collaborating with agents, business development, and creative teams.

Based in a fast-paced environment, you will manage prospects from pitch to deal execution, guide athlete positioning, and lead cross-functional campaigns that maximize client

Qualifications

• 5–8+ years of experience in athlete marketing, sports marketing, brand partnerships, or talent representation, with direct football marketing experience required.
• Proven track record of securing paid athlete partnerships and generating endorsement or sponsorship revenue.
• Established relationships with brands and agencies, with a strong understanding of the football marketing landscape.
• Experience developing proposals, pitching partnerships, and negotiating commercial terms in collaboration with agents and legal teams.
• Strong understanding of athlete branding, social media, content strategy, and campaign execution.
• Ability to build trusted relationships with athletes, agents, and brand partners while exercising discretion.
• Excellent written and verbal communication, presentation, and relationship-building skills.
• Highly organized, with the ability to manage multiple clients, opportunities, and deadlines independently.
• Collaborative work style and ability to lead projects across internal teams and external partners.
• Proficiency in Microsoft Office / Google Suite and CRM or project management platforms.

Responsibilities

• Identify, pursue, and secure paid brand partnerships, endorsements, appearances, and other marketing opportunities for football clients and select athletes across other sports.
• Build and maintain relationships with brands, agencies, and decision-makers to develop a consistent pipeline of opportunities.
• Lead outreach, develop tailored proposals, and pitch athlete partnerships that align with client goals and brand objectives.
• Work with agents and legal teams to negotiate commercial terms and advance opportunities through agreement execution.
• Drive partnership renewals and expanded relationships, tracking pipeline activity, deal progress, and revenue against established goals.

Skills

Athlete marketing

Brand partnerships

Football marketing

Proposal development

Negotiation

Brand strategy

Social strategy

Relationship management

Project management

CRM / client management

Tools

CRM systems

Microsoft Office

Google Workspace

Job description

The Familie is a full-service talent management agency specializing in football, sports, and entertainment. The Director of Athlete Marketing will own partnership development, branding, and revenue opportunities for football clients and select athletes, collaborating with agents, business development, and creative teams.

Based in a fast-paced environment, you will manage prospects from pitch to deal execution, guide athlete positioning, and lead cross-functional campaigns that maximize client