Director, Florida Insights

Trulieve; Tallahassee (FL); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Paid time off

Comprehensive benefits

Job summary

Trulieve is seeking a Director of Data Insights to transform enterprise data into actionable intelligence driving revenue growth, efficiency, and customer engagement. You will partner with executives across Operations, Retail, Marketing, Finance, and Technology to deliver measurable outcomes.

Lead analytics, reporting, forecasting, and insight generation while building and mentoring a high-performing team of analysts, BI developers, and data scientists.

Qualifications

• Bachelor's degree in data analytics, CS, stats, economics or related field; Master’s preferred.
• 8+ years in analytics, BI, data science, or related disciplines.
• 5+ years leading analytics teams.
• Experience supporting executive leadership and enterprise-wide decision making.
• Proficiency in SQL and data visualization platforms.

Responsibilities

• Lead enterprise analytics strategy and insight generation.
• Translate data into executive-level recommendations and business actions.
• Develop frameworks for KPIs across finance, operations, customers and commercial activities.
• Deliver weekly, monthly, quarterly and annual business reviews.
• Own enterprise reporting platforms, dashboards and scorecards.
• Drive data governance and standard definitions for data assets.

Skills

SQL (advanced proficiency)

Power BI

Tableau

Looker

Excel

Education

Bachelor's degree in Data Analytics, Computer Science, Statistics, Economics, or related field

Master’s degree preferred

Tools

Snowflake

Databricks

Azure

AWS

Job description

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 21284

Remote Work Available

Job Title: Director, Data Insights

Business Unit: Retail

Location: Florida

Reports To: Chief of Staff, Florida

Role Summary

The Director of Data Insights is responsible for transforming enterprise data into actionable business intelligence that drives revenue growth, operational efficiency, customer engagement, and strategic decision-making. This leader oversees analytics, reporting, business intelligence, forecasting, and insight generation while partnering closely with executive leadership across Operations, Retail, Marketing, Finance, Supply Chain, and Technology.

The role blends strategic leadership with technical expertise to ensure data is converted into measurable business outcomes and competitive advantage.

Responsibilities

Analytics & Insights Leadership

• Lead enterprise analytics strategy and insight generation.
• Translate complex data into executive-level recommendations and business actions.
• Develop frameworks for measuring performance across financial, operational, customer, and commercial KPIs.
• Deliver weekly, monthly, quarterly, and annual business reviews.

Business Intelligence & Reporting

• Own enterprise reporting platforms, dashboards, and scorecards.
• Establish reporting standards, KPI definitions, and data governance processes.
• Drive adoption of self-service analytics throughout the organization.
• Ensure data accuracy, consistency, and usability across all reporting assets.

Forecasting & Advanced Analytics

• Lead predictive analytics and forecasting initiatives.
• Develop models related to customer behavior, churn, retention, demand planning, pricing, marketing effectiveness, and operational performance.
• Support strategic planning through scenario modeling and trend analysis.

Stakeholder Engagement

• Effective partnership with executive leaders to identify opportunities and risks.
• Serve as the primary advisor on analytics-driven decision making.
• Present findings to senior leadership, board members, and business stakeholders.
• Translate analytical findings into clear business actions.

Team Leadership

• Build, mentor, and develop high-performing teams of analysts, BI developers, and data scientists.
• Establish priorities and performance objectives for the team.
• Foster a culture of curiosity, innovation, accountability, and business partnership.

Data Governance

• Lead data governance initiatives and data quality programs.
• Establish business definitions, standards, and controls for enterprise data assets.
• Ensure compliance with privacy, security, and regulatory requirements.

Qualifications

• Bachelor's degree in Data Analytics, Computer Science, Statistics, Mathematics, Economics, Business, or related field. Master’s degree preferred
• 8+ years of progressive experience in analytics, business intelligence, data science, or related disciplines.
• 5+ years leading analytics teams.
• Experience supporting executive leadership and enterprise-wide decision making.
• Proven success delivering measurable business outcomes through analytics.SQL (advanced proficiency)
• Power BI, Tableau, Looker, or equivalent visualization platforms
• Snowflake, Databricks, Azure, AWS, or modern cloud data platforms
• Statistical analysis and predictive modeling
• Data warehousing and data governance concepts
• Advanced Excel and business modeling
• Flexibility of hours – some nights and weekends required.
• Must be able to pass a level 1 and level 2 background check and drug screening.
• Must be at least 21 years of age.

Physical Requirements & Work Environment

While performing the duties of this job, the employee is:

• Occasionally required to move/traverse throughout entire facility, including tight spaces; accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices
• Accurately communicate and exchange sensitive information and ideas with others including members of the public; observe/inspect details at varying ranges; operate computing devices
• Occasionally required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 25lbs; lift/carry/position objects up to 25 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl)
• Must have visual and auditory acuity with or without aids to perform all functions of the position
• Frequently required to remain in a seated position

Work Schedule

40+ hours weekly with flexible hours and travel up to 10-20% of work schedule to support the needs of the business.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Trulieve is an equal-opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Equal Opportunity Employer

Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.