Director - Financial Services Marketing

3Cloud; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work location

401(K) with match

Generous PTO

Medical plan options

Vision and dental coverage

Life and disability insurance

Parental leave

Tech/home office allowance

Bonus eligibility

Job summary

3Cloud is seeking a Director of Financial Services Marketing to craft compelling market messaging and lead the Azure GTM strategy for insurance and banking. You will collaborate with Delivery and Alliances to coordinate execution, develop solution demos, and publish offerings on Azure marketplace.

You will guide campaigns, enable sales teams, and align with Microsoft solution plays to position 3Cloud as a top Azure healthcare partner. Strong leadership and storytelling skills are essential.

Qualifications

• 12+ years B2B product/solution marketing experience with compelling messaging.
• Strong understanding of financial services sub-verticals and buyer journeys.
• Experience crafting positioning for multi-usecase enterprise offerings.
• Ability to simplify sophisticated offerings into differentiated value propositions.

Responsibilities

• Plan, orchestrate, and execute solution launches to accelerate sales and drive demand.
• Develop and optimize messaging across channels (website, SDR, content, sales messages).
• Collaborate with delivery, alliances, and marketing teams to scale solutions.
• Create enablement content to increase win rate and shorten sales cycle.
• Align materials with Microsoft solution plays and Azure healthcare focus.
• Develop client success stories and win wires for Microsoft.

Skills

Messaging & Positioning

Cross-functional collaboration

Storytelling

Executive communication

Azure market knowledge

Go-to-market strategy

Tools

Azure

Databricks

Job description

Are you looking for a role that motivates and challenges you? Are you ready for an opportunity for growth? Do you want to work on teams where people roll up their sleeves to take on tough problems together, and regularly blow the doors off our clients with their outstanding teamwork? If you answered yes to those questions, 3Cloud might just be for you!

At 3Cloud, we hire people who aren’t afraid to experiment or fail. We hire people who are willing to give direct and candid feedback to their managers, leaders, and team members. We hire people who jump at those opportunities because they care about our collective growth and success. We hire people who challenge and hold each other accountable for living 3Cloud’s core values because they know that it will result in amazing experiences and solutions for our clients and each other.

Director – Financial Services Marketing
This role is responsible for developing – and telling – a story about an organization’s capabilities with regard to a financial services market focusing on insurance and banking. In this role you will work closely with Delivery and Alliances teams to create the financial services Azure GTM marketing strategy and coordination of execution with various resources within the organization.

Responsibilities

You’ll plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand. You will have a keen understanding of each solution portfolio, buying offices/ buyer journeys, as well as flagship clients. Leverage this knowledge to identify new market opportunities (white space, cross sells, etc.) and work with broader marketing team to drive growth.

• Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, and competitive positioning) to equip sales teams to close deals, support successful solution launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
• Deep Solution Expertise: foster a meaningful relationship with delivery leadership, maintain a deep understanding of our current services and solution offerings and plans, lead the creation, design, and enablement of our demos, and ensure that all PMM work is guided with intimate knowledge of our solutions.
• Marketplace: publish all solution offerings on channel marketplace such as Azure marketplace and Databricks brick builder.
• Act as liaison with demand teams to ensure campaigns are running successfully and generating top of funnel volume for the healthcare sales team.
• Equip our sales team with enablement content such as solution playbooks with the aim of increasing win rate and decreasing sales cycle length.
• Align materials to Microsoft solution plays to enable Microsoft sellers.
• Leverage company thought leadership content, adding Microsoft lens to bring back to the Microsoft channel to position 3Cloud the top partner for Azure healthcare focus.
• Develop client success stories and client win wires for Microsoft.

Requirement

• 12+ years B2B product/solution marketing experience with a strong focus on compelling, differentiated, and provocative messaging and positioning
• Have basic understanding of financial services (sub-verticals of banking, insurance, industry imperatives, personas, pain points, etc.)
• Preferred experience at a company with ARR > $300M, SaaS or IT consulting, cloud platform, healthcare SaaS
• Experience developing positioning and messaging for offering packages that serve multiple usecases, verticals, and enterprise markets
• Ability to master a sophisticated offering with multiple dimensions (including platform, services, and partnerships) and simplify into easily digestible yet uniquely differentiated value propositions
• A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
• Ability to inspire cross-functional teams, tell compelling stories and present with confidence to a broad range of audiences
• A consistent record influencing a cross-functional and highly diverse distributed team to outcomes
• Experience working closely with delivery management, engineering, analytics, design, and other marketing capabilities (regional marketing, growth marketing, brand and content marketing) to develop, launch, and scale solutions
• Creative, resourceful, detail-oriented, and well-organized
• Track record of effectively advising senior stakeholders on product/solution positioning and priorities
• Outstanding verbal and written communication skills; very comfortable communicating to senior executives
• Highly effective analytics, listening, and critical thinking skills with deep commitment to understanding customer needs
• Strong project management and collaboration skills with the ability to balance shifting priorities and handle ongoing projects

Don’t meet every single requirement? At 3Cloud we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.At this time, we cannot sponsor applicants for work visas

This Job Posting will expire onMonday, October 12th** , 2026.**

3Cloud Total Rewards Highlights Include:

• Flexible work location with a virtual first approach to work!
• 401(K) with match up to 50% of your 6% contributions of eligible pay
• Generous PTO providing a minimum of 15 days in addition to 9 paid company holidays and 2 floating personal days
• Two medical plan options to allow you the choice to elect what works best for you!
• Option for vision and dental coverage
• 100% employer paid coverage for life and disability insurance
• Paid leave for birth parents and non-birth parents
• Option for Healthcare FSA, HSA, and Dependent CareFSA
• $67.00 monthly tech and home office allowance
• Utilization and/or discretionary bonus eligibility based on role
• Employee Assistance Program to help with everyday challenges

3Cloud offers competitive compensation. In addition to base pay employees are eligible to receive an annual discretionary/utilization bonus. If you are hired at 3Cloud your final base salary is based on factors such as skills, education, experience and/or geographic location. Please keep in mind that the range mentioned above includes the full base salary range for the role.It is not typical for offers to be made at or near the top of the range.

Base Salary Range

$119,700—$179,600 USD

Don’t meet every single requirement?At 3Cloud we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.

At this time, we cannot sponsor applicants for work visas.