Director, Field and Channel Marketing APAC & Japan - 12 month contract

Sophos; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

A leading cybersecurity firm is seeking a Director, Marketing Field & Channel Programs for the APJ region. This role focuses on leading marketing strategies, executing demand generation programs, and managing a team of four. Ideal candidates will have over 10 years in B2B technology marketing with strong skills in field marketing and data-driven strategies. This position supports a remote-first work model.

Benefits

Remote-first working model

Employee-led diversity networks

Annual charity initiatives

Wellbeing webinars and training

Qualifications

• 10+ years of marketing experience in B2B technology.
• Proven leadership experience in managing regional teams.
• Strong background in demand generation and channel marketing.

Responsibilities

• Lead marketing strategy for ASEAN and ANZ regions.
• Drive demand generation initiatives and integrated campaigns.
• Oversee regional marketing budgets and KPIs.

Skills

B2B technology marketing

Field marketing

Demand generation

Data-driven marketing

Stakeholder management

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketo

HubSpot

Job description

About Us

Sophos is a global leader and innovator of advanced security solutions for defeating cyberattacks. The company acquired Secureworks in February 2025, bringing together two pioneers that have redefined the cybersecurity industry with their innovative, native AI-optimized services, technologies and products. Sophos is now the largest pure-play Managed Detection and Response (MDR) provider, supporting more than 28,000 organizations. In addition to MDR and other services, Sophos’ complete portfolio includes industry-leading endpoint, network, email, and cloud security that interoperate and adapt to defend through the Sophos Central platform. Secureworks provides the innovative, market-leading Taegis XDR/MDR, identity threat detection and response (ITDR), next-gen SIEM capabilities, managed risk, and a comprehensive set of advisory services. Sophos sells all these solutions through reseller partners, Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) worldwide, defending more than 600,000 organizations worldwide from phishing, ransomware, data theft, other everyday and state-sponsored cybercrimes. The solutions are powered by historical and real-time threat intelligence from Sophos X-Ops and the newly added Counter Threat Unit (CTU). Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.

Role Summary

We are seeking a dynamic, passionate, and results-driven Director, Marketing Field & Channel Programs, APJ to join our high-performing team during a critical 12-month period. This senior leadership role reports directly to the Vice President of Marketing, APJ and is pivotal to our regional success.

This is a hands-on, player-coach role for a marketing leader who thrives in a fast-paced, high-performance culture. The successful candidate will balance strategic leadership, executional delivery, and team mentoring, playing an active role in both shaping and delivering regional marketing success. The role includes management of 4 direct reports and requires the ability to lead by example — executing campaigns and programs personally where needed, while also empowering and coaching the team for growth and impact.

You will have full field marketing leadership responsibilities for ASEAN and ANZ, while also owning the strategic development, localization, and execution of integrated global campaigns, demand generation initiatives, and channel marketing programs across the broader Asia Pacific & Japan (APJ) region.

The position is highly collaborative, requiring close alignment with global marketing teams, sales leadership, channel and partner stakeholders, and marketing operations. A strong data-led mindset is essential — this role demands the ability to interpret marketing performance metrics to inform decisions, optimize program impact, and clearly demonstrate ROI to the business.

You will act as a central orchestrator, aligning cross-functional priorities while empowering the field to activate programs locally. Your ability to lead with both strategic insight and tactical discipline will be key to ensuring operational excellence and marketing impact at scale in one of the most diverse and competitive regions in the cybersecurity industry.

What You Will Do - Strategic Leadership & Cross-Functional Collaboration

• Lead field marketing strategy and execution for ASEAN and ANZ regions in close alignment with regional sales leadership.
• Act as the primary bridge between APJ field marketing and global marketing functions, including campaigns, product marketing, digital, operations, and channel.
• Drive program excellence and consistency across all APJ sub-regions, aligning global campaigns with regional go-to-market needs and sales objectives.
• Collaborate with channel marketing leads and partner teams to develop and execute joint partner programs that drive channel-sourced pipeline.
• Operate as a senior strategic advisor to field teams on campaign planning, execution, and performance optimization.

What You Will Do - Marketing Program Development & Execution

• Own the development, localization, and rollout of integrated demand generation campaigns, including net new logo acquisition, upsell/cross-sell, and partner-led programs.
• Oversee channel program development and partner marketing plans, ensuring alignment with APJ partner priorities and routes to market.
• Build and maintain a data-driven view of target accounts and buyer personas, aligning campaign execution to sales territories and pipeline priorities.
• Guide the execution of account-based marketing (ABX) strategies in collaboration with SDR/BDR teams, ensuring effectiveness in high-value account engagement.

What You Will Do - Data-Led Decision Making & Operational Excellence

• Champion the use of data, analytics, and marketing metrics to guide decision-making and evaluate campaign performance.
• Collaborate with Marketing Operations and Sales Ops to define and track KPIs including MQLs, pipeline contribution, ROI, and channel performance.
• Drive a culture of continuous optimization and marketing performance improvement across the team.
• Manage regional marketing budgets effectively and report on performance with transparency and accountability.

What You Will Do - Team Leadership & People Development

• Inspire, mentor, and manage a team of four direct reports, cultivating a high-performance, collaborative team culture.
• Provide strategic direction, development coaching, and leadership support for both direct reports and regional dotted-line team members.
• Foster a culture of innovation, agility, and shared success, in alignment with global marketing strategies and the unique dynamics of the APJ region.
• Operate as a player-coach, stepping in to personally lead or support the execution of key programs or initiatives where needed.

What You Will Bring

• 10+ years of marketing experience in B2B technology, with a strong background in field marketing, demand generation, and/or channel marketing.
• Proven experience leading regional or cross-country marketing teams in complex, matrixed global organizations.
• Demonstrated ability to collaborate cross-functionally with Sales, Channel, Product Marketing, and Global Campaign teams.
• Deep understanding of data-driven marketing strategies, including campaign performance measurement, reporting, and optimization.
• Familiarity with ABX methodologies, CRM systems (e.g., Salesforce), and MAPs (e.g., Marketo, HubSpot).
• Strong stakeholder management and communication skills, with the ability to influence senior leaders.
• Passion for cybersecurity, challenger brands, and driving results through creativity, agility, and customer obsession.
• Proven leadership experience with the ability to manage, motivate and grow high-performing regional teams.
• Experience managing fixed budgets and optimizing spend for maximum return.
• Exceptional project management and time management capabilities.

Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don\'t check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don\'t let a checklist hold you back –we encourage you to apply.

What\’s Great About Sophos?

· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.

· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit

· Employee-led diversity and inclusion networks that build community and provide education and advocacy

· Annual charity and fundraising initiatives and volunteer days for employees to support local communities

· Global employee sustainability initiatives to reduce our environmental footprint

· Global fitness and trivia competitions to keep our bodies and minds sharp

· Global wellbeing days for employees to relax and recharge

· Monthly wellbeing webinars and training to support employee health and wellbeing

Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.

Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. For more information on Sophos’ data protection practices, please consult our Privacy Policy.