Director, External Communications

dentsu; New York (NY); Hybrid; USD 113.000 - 148.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Vision insurance

Dental insurance

401k

Paid time off

15+ paid holidays

Parental leave

Zusammenfassung

Merkle, part of dentsu, seeks a strategic, hands-on Director of External Communications to lead PR across the Americas. You will shape narratives, advise executives, and execute high-impact communications that align with business transformation and customer experience priorities.

You will build journalist relationships, manage disclosures, and collaborate with global teams to maintain alignment and elevate Merkle's reputation as a technology-driven services leader.

Qualifikationen

• 8+ years of experience in public relations or external communications, preferably within B2B technology, consulting, or professional services.
• Proven ability to develop and execute proactive PR strategies, supported by established media relationships across business, technology, and marketing publications.
• Exceptional editorial judgment, writing, and ghostwriting capabilities, including executive bylines, opinion pieces, and contributed content.
• Experience advising senior executives and translating complex business and technology topics into compelling external narratives.
• Strong executive presence and ability to lead initiatives, manage competing priorities, and collaborate across matrixed organizations.

Aufgaben

• Own and execute Merkle's Americas external communications strategy, developing a proactive PR agenda aligned to business priorities, market positioning, and the broader dentsu communications framework.
• Identify and prioritize external communications opportunities across Merkle's solutions, industries, clients, and partnerships, collaborating with marketing and business leaders to bring them to market.
• Coordinate with dentsu Communications on messaging, approvals, and reputation management, and collaborate with global communications and Analyst Relations teams to maintain alignment.
• Build and leverage relationships with influential journalists, editors, and publications covering customer experience, digital transformation, enterprise technology, AI, and related industries.
• Develop and pitch timely stories, executive perspectives, and company announcements to secure meaningful earned media coverage.
• Lead media engagement for company news, launches, and client successes, including press materials, interview coordination, and spokesperson preparation.
• Shape external narratives from Merkle's research, expertise, and business priorities in partnership with Thought Leadership and Content Strategy teams.
• Author and ghostwrite executive bylines, opinion pieces, contributed articles, and commentary, translating complex topics into compelling perspectives for business audiences.
• Build executive visibility through media interviews, speaking opportunities, and thought leadership placements.
• Manage the day-to-day PR program, coordinating editorial resources, and prioritizing initiatives and investments.
• Measure effectiveness through quality of earned coverage, share of voice, message pull-through, and executive visibility, using insights to refine the program.

Kenntnisse

Media relations

Editorial judgment

Ghostwriting

Executive communications

Strategic planning

Stakeholder management

Storytelling

Jobbeschreibung

Job Description: About the Role Merkle is seeking a strategic, hands-on Director of External Communications to lead our public relations and earned media strategy across the Americas, strengthening Merkle's reputation and positioning as a leader in business transformation. The ideal candidate understands the intersection of business transformation, technology, and customer experience—and has the editorial judgment, media relationships, and writing ability to make Merkle relevant in those conversations. This leader can shape the strategy, develop compelling narratives, advise executives, and personally execute high-impact communications. The Director reports to the VP, Marketing Strategy, with a dotted-line relationship to the VP, Communications, dentsu Americas.

Key Responsibilities

• Own and execute Merkle's Americas external communications strategy, developing a proactive PR agenda aligned to business priorities, market positioning, and the broader dentsu communications framework.
• Identify and prioritize external communications opportunities across Merkle's solutions, industries, clients, and partnerships, collaborating with marketing and business leaders to bring them to market.
• Coordinate with dentsu Communications on messaging, approvals, and reputation management, and collaborate with global communications and Analyst Relations teams to maintain alignment.
• Build and leverage relationships with influential journalists, editors, and publications covering customer experience, digital transformation, enterprise technology, AI, and related industries.
• Develop and pitch timely stories, executive perspectives, and company announcements to secure meaningful earned media coverage.
• Lead media engagement for company news, launches, and client successes, including press materials, interview coordination, and spokesperson preparation.
• Shape external narratives from Merkle's research, expertise, and business priorities in partnership with Thought Leadership and Content Strategy teams.
• Author and ghostwrite executive bylines, opinion pieces, contributed articles, and commentary, translating complex topics into compelling perspectives for business audiences.
• Build executive visibility through media interviews, speaking opportunities, and thought leadership placements.
• Manage the day-to-day PR program, coordinating editorial resources, and prioritizing initiatives and investments.
• Measure effectiveness through quality of earned coverage, share of voice, message pull-through, and executive visibility, using insights to refine the program.

Required Qualifications

• 8+ years of experience in public relations or external communications, preferably within B2B technology, consulting, or professional services.
• Proven ability to develop and execute proactive PR strategies, supported by established media relationships across business, technology, and marketing publications.
• Exceptional editorial judgment, writing, and ghostwriting capabilities, including executive bylines, opinion pieces, and contributed content.
• Experience advising senior executives and translating complex business and technology topics into compelling external narratives.
• Strong executive presence and ability to lead initiatives, manage competing priorities, and collaborate across matrixed organizations.

Preferred Qualifications

• Experience developing PR initiatives involving enterprise clients, strategic partnerships, and industry events.
• Experience supporting corporate reputation, issues management, or crisis communications in coordination with corporate communications teams.
• Experience working across regional and global communications teams and measuring earned media effectiveness.

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $113,000-$148,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

New York

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Equal Employment Opportunity Statement

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work