Director, Events & Experiences

Power Digital Marketing; Northern (KY); Hybrid; USD 90,000 - 180,000; Full time

Job summary

Power Digital Marketing is seeking an experienced Head of Events to own the strategy and end‑to‑end execution of its tentpole and hosted experiences across priority markets like New York, Austin, and Los Angeles, with the VP of Marketing guiding objective and audience.

You will oversee budgets, sponsorships, guest strategy, vendor coordination, and on‑site execution, while leveraging AI to accelerate planning, measurement, and post‑event analysis for measurable business impact.

Qualifications

• 6+ years of experience owning B2B events, experiential marketing, field marketing, or a closely related function.
• Track record of taking events from strategy through on-site execution, including budgets, sponsorships, vendors, production, and post-event measurement.
• Strong knowledge of marketing, advertising, commerce, technology, or adjacent ecosystem.
• Exceptional project management and organizational skills; able to manage multiple events, deadlines, budgets, vendors, and stakeholders.

Responsibilities

• Own the strategy and end-to-end execution of Power Digital’s tentpole event presence, partnering with leadership to define objectives, audience, activation, investment, and success plan.
• Build a year‑round portfolio of Power-hosted experiences, including executive dinners, client gatherings, community events, and micro‑events in prioritized markets.
• Manage event investments and operations end-to-end: sponsorship evaluation, budgets, venues, vendors, production, invitations, attendee experience, travel, swag, run-of-show, and post-event follow-up.
• Collaborate with Partnerships and broader marketing to connect events to priority audiences, accounts, campaigns, and business goals.
• Leverage AI technologies to enhance planning, research, personalization, and post-event analysis.
• Develop repeatable playbooks, timelines, and measurement frameworks to inform future investments.

Skills

B2B events

Event strategy

Budgeting

Sponsorships

Vendor management

Executive briefing

Job description

Power Digital is an AI‑Native Growth Firm built at the intersection of world‑class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

We support 100% remote, in‑office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

You will own how Power Digital shows up in person, from major industry moments like Shoptalk, eTail West, Cannes, and NRF to intimate dinners and branded experiences in priority markets. Reporting to the VP of Marketing, you will translate business priorities into an event strategy that builds brand presence, creates meaningful relationships, and drives measurable impact. This is a hands‑on role for someone who can move from big‑picture concepting to sponsorships, budgets, guest strategy, executive preparation, vendors, run‑of‑show, swag, and flawless on‑site execution.

Key Responsibilities:

• Own the strategy and end‑to‑end execution of Power Digital’s tentpole event presence, partnering with the VP of Marketing and CMO to define the objective, audience, activation concept, investment, and success plan for each event.
• Build a year‑round portfolio of Power‑hosted experiences – including executive dinners, client and prospect gatherings, community events, and creative micro‑events in priority markets such as New York, Austin, and Los Angeles – designed to deepen relationships and expand Power’s footprint.
• Manage event investments and operations from end to end, including sponsorship evaluation and negotiation, budgets, venues, vendors, production, invitations, attendee experience, travel and logistics, gifting and swag, run‑of‑show, and post‑event follow‑up; prepare Power leaders to represent the brand effectively through briefing materials, speaking support, schedules, and on‑site coordination.
• Collaborate with the Partnerships team and broader marketing and sales stakeholders to connect events to priority audiences, accounts, partners, campaigns, and commercial goals, while keeping the event experience cohesive and focused.
• Employ AI technologies to enhance and optimize event planning, research, personalization, operational workflows, and post‑event analysis
• Build repeatable playbooks, timelines, measurement frameworks, and post‑event recaps so learnings compound across the event portfolio and inform future investment decisions.
• Other applicable or related duties as assigned.

Role Requirements:

• 6+ years of experience owning B2B events, experiential marketing, field marketing, or a closely related function, with direct responsibility for complex in‑person programs.
• A track record of taking events from strategy through on‑site execution, including budgets, sponsorships, vendors, production, executive participation, and post‑event measurement.
• Strong knowledge of the marketing, advertising, commerce, technology, or adjacent ecosystem, with an understanding of how brands can stand out at crowded industry events.
• Exceptional project management and organizational skills; you can manage multiple events, deadlines, budgets, vendors, and stakeholders without losing the details.
• Strong creative judgment and a willingness to test unconventional ideas when they can create a more memorable, differentiated experience.
• Clear, confident communication and strong executive presence, with the ability to influence stakeholders, negotiate externally, and prepare senior leaders for high‑visibility moments.
• High ownership and reliability, with the flexibility to travel regularly and be hands‑on before, during, and after events.

Key Performance Indicators (KPIs)

• Event performance against agreed objectives, including qualified meetings, priority‑account engagement, and event‑sourced or influenced pipeline where applicable.
• Quality and quantity of attendance and engagement from priority accounts, prospects, clients, partners, and community members.
• Performance against approved event budgets and sponsorship investment targets.
• On‑time, on‑brand execution of the annual event calendar with minimal operational issues.
• Post‑event performance and learning, including follow‑up actions, stakeholder feedback, and whether each event achieved its intended business and audience outcomes.

Most Important Things (MITs)

• Build and continuously refine Power Digital’s annual event and experiential strategy across tentpole events and Power‑hosted experiences.
• Create distinctive activations that give Power a reason to be remembered, not simply another brand in the room.
• Own every critical detail from concept and budget through production, on‑site execution, and post‑event follow‑up.
• Create a repeatable micro‑event engine that strengthens community and relationships in priority markets.
• Equip Power leaders and cross‑functional teams to show up prepared, coordinated, and aligned around the purpose of every event.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Voluntary Self‑Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Power Digital’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.