Digital Communications Automation Specialist

Centene; Missouri; A distancia; USD 70.000 - 126.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401K and stock purchase plans

Tuition reimbursement

Paid time off plus holidays

Flexible remote/hybrid/office options

Descripción de la vacante

Centene Corp. is hiring a digital communications specialist to develop content using Salesforce Marketing Cloud and similar platforms. You will manage the cross-functional communications calendar and ensure timely deployments across email, SMS, and web channels.

The role requires HTML/SQL skills (AMPscript preferred), data validation, troubleshooting, and strong project management. Expect mostly remote work with occasional in-person meetings and travel.

Formación

• Experience with Salesforce Marketing Cloud or similar platform.
• HTML and SQL skills for email/SMS builds, AMPscript preferred.
• Knowledge of data validation, opt-outs, and regulated communications.
• Strong troubleshooting and analytical skills.
• Strong project management and communication skills.

Responsabilidades

• Develop digital content for email, text, and other digital communications.
• Create graphic design and determine layout, imagery, and icons for engaging communications.
• Develop web content and CTAs to drive traffic and connections to detail pages.
• Analyze metrics and test strategies to improve impact of communications.
• Develop and analyze reports to show impact to leadership and recommend improvements.
• Manage platform issues and build automated journeys.
• Perform tests to create multiple engagement paths to find the most effective.
• Project manage cross-functional communications calendar to minimize overlap and ensure timely deployments.

Conocimientos

Salesforce Marketing Cloud

HTML

SQL

AMPscript

Project management

Analytics

Communication

Troubleshooting

Campaign reporting

Content Builder

Educación

Bachelor’s degree in Business Administration or Marketing or CS

Herramientas

Content Builder

Journey Builder

Automation Studio

MobileConnect

Descripción del empleo

Position Purpose:

Responsible for developing digital content thru Sales Force Marketing Cloud (SFMC) or similar communications platform within the member engagement and communications team. Project manage the cross functional communication calendar to ensure deployment of all communication.

Key Details:

Eexperience with Salesforce Marketing Cloud or a similar platform (e.g., Adobe), HTML and SQL skills (AMPscript preferred) for email and SMS builds, and knowledge of data validation, opt-outs, and regulated communications. Strong troubleshooting, analytical, project management, and communication skills are also essential.

• Develop digital content by writing engaging content for email, text, and other needed digital communication.
• Create graphic design in a communication platform by determining the layout, imagery and icons to build engaging communication.
• Develop Web Content and functionality for CTAs to ensure communication is connecting to the correct location and driving traffic to needed detail.
• Analyze all metrics to understand the effectiveness of communication. Test and learn to ensure we are being impactful in our space.
• Measure communication performance by developing and analyzing reports to show the impact of communications to leadership and providing recommendations for areas of improvements.
• Manage technical issues with the platform, build automated journeys.
• Perform communication tests to build a variety of paths for engagement to determine the most impactful path.
• Project manage the cross functional communication calendar ensuring orchestration with communication and managing tactic deployments to reduce overlap while ensuring are met.

Highly Preferred Experience & Skills

• 4+ years with Salesforce Marketing Cloud or a similar platform (e.g., Adobe).
• HTML and SQL skills (AMPscript preferred) for email and SMS builds.
• Journey Builder, Automation Studio, Content Builder, MobileConnect, or campaign reporting.
• Knowledge of data validation, opt-outs, and regulated communications.
• Strong troubleshooting and analytical skills.
• Strong project management and communication skills.
• 90% Remote and 10%Travel for in office meetings/trainings.

Education/Experience:

Bachelor’s degree in Business Administration, Marketing, Computer Science, or related field. 4+ years of Sales Force Marketing Cloud or similar automation system experience required. Knowledge of HTML and modern programming language. Need to be knowledgeable within the computer science along with being an expert at communication best practice and creativity.

License/Certification:

Salesforce Marketing Certificate would be preferred but is not requiredPay Range: $70,100.00 - $126,200.00 per year

At Centene, we connect people to the care they need to live healthier lives — and the work you do here makes that impact real every day.

Centene offers a comprehensive benefits package including:

• competitive pay
• health insurance
• 401K and stock purchase plans
• tuition reimbursement
• paid time off plus holidays
• a flexible approach to work with remote, hybrid, field or office work schedules

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act