Director Ecommerce Engineering Web Mobile

Ashley Furniture Industries; Washington; On-site; USD 200,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life/Disability insurance

401(k)

Paid holidays

Paid vacation (80 hours) and WA sick/v

Washington paid sick leave

Job summary

Ashley Furniture Industries is seeking a Director of Ecommerce Engineering, Web & Mobile to lead the teams supporting Ashleyfurniture.com and the company’s mobile app. This leadership role owns the Salesforce Commerce Cloud implementation, Storefront Next transition, web engineering, and mobile app support.

The objective is to create an engineering operating model with clear accountability, predictable execution, and measurable results.

Qualifications

• Experience leading engineering teams for customer-facing ecommerce web or mobile experiences.
• Experience with platform migration, modernization, or digital transformation.
• Strong ability to translate business objectives into engineering strategy and execution.
• Experience developing engineering managers and senior engineers.

Responsibilities

• Lead engineering execution for customer-facing ecommerce web and mobile experiences.
• Provide engineering leadership for Salesforce Commerce Cloud with a headless implementation.
• Guide platform migration, modernization, and changes to operating models.
• Establish ownership, delivery metrics, reliability expectations, and maintainability standards.
• Build an operating structure for cart, checkout, site content, mobile apps, analytics, and SEO/GEO.

Job description

The Director of Ecommerce Engineering, Web & Mobile provides strategic and operational leadership for the teams supporting Ashleyfurniture.com and the company’s mobile application experience. Reporting to SVP of IT - Digital Commerce, this position owns engineering leadership for the Salesforce Commerce Cloud implementation, Storefront Next transition, web engineering teams, and mobile application support.

This leader will develop a durable engineering operating model that creates clear accountability, predictable execution, reliable systems, and measurable results. The position will work closely with Product, Design, Delivery, Quality Assurance, Analytics, SEO/GEO, Retail Integrations, and business partners to ensure engineering investment supports customer experience, conversion, platform stability, and broader business objectives.

Key Responsibilities

• Lead engineering execution for customer-facing ecommerce web and mobile experiences.
• Provide engineering leadership for the Salesforce Commerce Cloud with a headless implementation.
• Guide teams through platform migration, modernization, and changes to established operating models.
• Establish clear ownership, delivery metrics, reliability expectations, and maintainability standards.
• Build an operating structure supporting cart, checkout, site content, mobile applications, experimentation, analytics, SEO/GEO, and post-launch support.
• Partner with Product and Design to ensure teams address meaningful customer and business needs.
• Develop engineering managers, senior engineers, and technical leads.
• Identify capability gaps and recommend hiring, contractor support, ownership changes, or new permanent capabilities.
• Make practical build, buy, or partner recommendations.
• Communicate priorities, risks, tradeoffs, progress, and investment needs to senior leadership and business partners.
• Ensure ecommerce systems remain stable, measurable, maintainable, and supportable after implementation.

Required Qualifications

• Experience leading engineering teams supporting customer-facing ecommerce web or mobile experiences.
• Demonstrated experience with platform migration, replatforming, modernization, or digital transformation.
• Strong understanding of modern commerce platforms.
• Ability to translate business objectives into engineering strategy, team structures, execution plans, and measurable outcomes.
• Experience developing engineering managers, senior engineers, and technical leaders.
• Strong planning, dependency management, delivery measurement, risk management, and continuous‑improvement capabilities.
• Proven ability to partner effectively with technical teams, Product, Design, business stakeholders, and senior leadership.
• Customer‑focused approach with experience improving digital experience, reliability, performance, conversion, or operational outcomes.

Preferred Qualifications

• Salesforce Commerce Cloud, Storefront Reference Architecture, Composable Storefront, or Storefront Next experience.
• Mobile application engineering leadership experience.
• Experience with ecommerce cart, checkout, payments, search, product pages, personalization, experimentation, SEO, or analytics.
• Experience with performance monitoring, observability, QA automation, release management, and production support.
• Experience building or redesigning engineering operating models following an acquisition, reorganization, platform transition, or vendor‑heavy delivery model

Notice for Washington Residents

• English: Fair Chance Act Flyer – June 2026
• Spanish: Fair Chance Act Flyer – June 2026

Compensation: Salary Rate: $200,000.00 - $230,000.00. Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job‑related factors.

Profit sharing is available to eligible employees; this discretionary program is dependent on the profitability of the company.

Benefits: When you join our family, you are eligible to participate in our comprehensive benefits programs which includes Health, Dental, Vision, Life/Disability, Flexible Spending Accounts, 401(k), Paid Holidays, 80 hours paid vacation and accrual Washington paid sick leave 1 hour for every 40 hours worked up to 52 hours.

Benefits may vary based on position and location, so we encourage you to speak with the recruiting team during the interview process.