Director, Digital Strategy (Membership and Funnel Health)

Walmart; Bentonville (AR); On-site; USD 110,000 - 220,000; Full time

Job summary

Join a leading retail company as the Director of Digital Strategy for eCommerce, where you will develop and implement strategies to enhance online engagement and shopping experiences. This role focuses on building a collaborative culture while driving significant traffic and conversion goals through strategic digital marketing initiatives.

Benefits

401(k) match

Stock purchase plan

Paid maternity and parental leave

Multiple health plans

Live Better U education benefit program

Qualifications

• 8+ years of experience in digital marketing and/or eCommerce.
• 2 years of supervisory experience.
• Ability to engage with cross-functional teams.

Responsibilities

• Lead digital onboarding and engagement strategies.
• Oversight of site traffic metrics and initiatives.
• Drive conversion optimization through cross-functional collaboration.

Skills

Digital Marketing

Ecommerce Strategy

Collaborative Leadership

Presentation Skills

Analytical Skills

Education

Bachelor’s degree in Communications, Marketing, Business

Job description

Position Summary...Working at Sam's Club means a career without boundaries. Theres always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work.Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you'll quickly find that were a company that wants you to feel comfortable bringing your whole self to work. A career at Sam's Club is where the worlds most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why our company is a world leader in a culture of belonging, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.



As the Director of Digital Strategy for eCommerce, you'll lead a team in answering the question How do we get more members online?. You'll be responsible for developing comprehensive strategies that drive funnel health: increasing digital awareness, digital engagement, and ultimately shopping penetration. You'll need to foster a deeply collaborative culture, building partnerships with cross-functional teams to develop strategies to enhance performance.

What you'll do...

• Building best-in-class digital onboarding journey flows, leveraging the convenience of digital engagement as a reason to join Sam's Club. You'll collaborate closely with membership and marketing teams to build targeted, personalized experiences that increase digital awareness and engagement.
• Leading strategic initiatives to increase total site traffic. You'll be responsible for the planning and forecasting of site traffic and driving action across teams to hit annual traffic targets by platform.
• Leading conversion rate optimization strategy and initiatives; collaborating cross functionally with Product, UX, Marketing, Digital Merchandising, and Post-Purchase teams to hit or exceed CR targets.
• Driving digital engagement and penetration strategies to ensure full funnel health: Getting more members aware, engaging, and shopping online more often.
• Developing, with user research and analytics data, a deep understanding how our members engage with us digitally, what matters to them, and solving for pain points.
• Leading the implementation of new processes and/or technical solutions to help scale efficiency and best-in-class workflows and timelines, embedding operational excellence into everything you do.
• Building a culture of excellence, developing talent, and putting members at the heart of solutions.
• Building talent, leading teams, and influencing with cross functional partners to meet business targets.
• Anticipating next generation customer needs and rising market competition, driving innovation in business strategies and product development.

You'll sweep us off our feet if

• 8+ years of experience in digital marketing and/or ecommerce
• You are a strategic thinker who can collaborate across departments to develop holistic marketing initiatives
• You can traverse a wide range of programs with ease and fluidity, while providing guidance and mentorship across cross functional teams.
• You possess strong presentation and communication skills and can paint the story of where were going and how to get there.
• You have an entrepreneurial, creative, and challenger mindset with a passion for building best-in-class member experiences.
• You have at least 4+ years of direct supervisory experience.

The above information has been designed to indicate the general nature and level of work performed in the role.It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Benefits ; Perks

Beyond competitive pay, you can receive incentive awards for your performance. Other great benefits include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, ideas and opinions while being welcoming of all people.

Who We Are

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, operating almost 600 clubs in the US. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

- Health benefits include medical, vision and dental coverage

- Financial benefits include 401(k), stock purchase and company-paid life insurance

- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00

Bentonville, Arkansas US-09930:The annual salary range for this position is $110,000.00-$220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Communications, Marketing, Business, or related field and 5 years’ experience in public relations, communications or related field OR 7 years’ experience in public relations, communications or related field.
2 years’ supervisory experience.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

experience developing and implementing issue advocacy or grassroots projects., experience in developing digital communication channels., experience in Walmart Communications, Marketing, or related field., experience managing digital platforms or social networks.Primary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America