Director, Digital Planner

Golin Ketchum; San Francisco (CA); On-site; USD 100,000 - 160,000; Full time

Job summary

Golin Ketchum in San Francisco is seeking a Director, Strategic Planner to drive the strategic foundation for campaigns at the intersection of technology, creativity, and the creator economy. You’ll partner with creative, social, media, analytics, and account teams to shape briefs and influence senior leaders.

You bring 7–10 years of strategic planning, fluency in creator culture, and the ability to turn complexity into clear narratives.

Qualifications

• 7–10 years of strategic planning experience, ideally with exposure to creative tools, tech, or creator-focused brands.
• Fluency in creator culture across platforms and communities.
• Ability to speak to creators and understand motivations.
• Research chops across social listening, creator community analysis, competitive audits, and cultural trends mining.
• Turn complexity into clarity with sharp briefs and compelling narratives.
• Inclusive lens across disciplines, backgrounds, and platforms.
• Confidence to lead client sessions and maintain the strategic thread.
• Comfort with ambiguity and speed across multiple workstreams.

Responsibilities

• Own account strategy for a brand at the intersection of technology and human expression.
• Write creative briefs that spark ideas, not just check boxes.
• Translate creator culture insights into authentic brand strategy.
• Build thought leadership and IP for Golin's voice in the creator economy.
• Gain visibility with senior leadership on agency and client sides.
• Develop a point of view on creativity in an AI-driven world.

Skills

Strategic planning

Creator culture fluency

Brief writing

Client leadership

Presentation skills

Research - social listening

Job description

Job Description

Golin Ketchum is looking for a

Agency

Golin Ketchum

Job Function

Communications and PR

Job Subfunction

Digital Marketing

Job Description

Golin Ketchum is looking for a Director, Strategic Planner to join our team! Golin Ketchum is the most awarded public relations agency of the decade. We create change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business. Formed in 2026 from the merger of two iconic PR agencies, Golin Ketchum combines fearless creative and strategic excellence, fueled by Omnicom’s industry-leading data and AI solutions, to uncover powerful insights and execute work that builds and protects the world’s greatest companies. With specialized expertise across consumer and brands, corporate affairs, healthcare, technology, and food, agriculture and nutrition, we deliver integrated, high-impact communications services at scale. At Golin Ketchum, culture matters. We are fiercely ambitious yet fundamentally kind and collaborate obsessively with the best clients in the world.

Want to create change that matters with us? Here are the details:

What You’ll Do

You understand that creators don't just make content. They build worlds, establish identities, and push the boundaries of what tools can do. You know the difference between someone who uses creative software and someone who lives inside it. And you know how to turn that understanding into strategy that actually resonates. This role sits at the center of one of the most dynamic spaces in culture right now: the creator economy. You'll help shape how a brand that powers human creativity shows up in a world where everyone has something to make and AI trying to help make it with them. You'll report to a Head of Planning and work across creative, social, media, analytics, and account teams. You're not just writing briefs. You're building the strategic foundation for work that celebrates what it means to create.

• Own account strategy for a brand that sits at the intersection of technology and human expression
• Write creative briefs that spark something - not just briefs that check boxes
• Translate creator culture insights into brand strategy that feels authentic, not appropriated
• Build thought leadership and IP that establishes Golin's voice in the creator economy conversation
• Get real visibility with senior leadership on both the agency and client side
• Develop a point of view on what it means for brands to champion creativity in an AI-driven world

What You Have

• 7–10 years of strategic planning experience, ideally with exposure to creative tools, tech, or creator-focused brands
• A genuine fluency in creator culture: you know the platforms, the communities, the mindsets, and the moment we're in
• The ability to speak to creators, not at them: you understand their motivations, their frustrations, and what makes them feel seen
• Research chops across social listening, creator community analysis, competitive audits, and cultural trends mining
• The rare skill of turning complexity into clarity: sharp briefs, compelling narratives, presentations that don't need explaining
• An inclusive lens: creativity looks different across disciplines, backgrounds, and platforms, and your strategy reflects that
• Confidence in the room: you can lead a client session, hold the strategic thread, and make people feel like the work is going somewhere
• Comfort with ambiguity and speed: multiple workstreams, evolving briefs, high creative stakes

Golin Ketchum is proud to be an Equal Opportunity/Affirmative Action employer. Golin Ketchum recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

100 - 160k

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

100 - 160k