Director, Digital New York, New York Digital

Inizio Evoke; New York (NY); Remote; USD 110,000 - 125,000; Full time

Job summary

A leading health communications agency seeks a Director, Digital to lead client strategies and manage a digital team. This role involves developing omnichannel strategies, mentoring staff, and driving business growth while ensuring effective communication across teams. The position offers a flexible work environment with competitive compensation and benefits.

Benefits

Medical benefits

Dental benefits

401(k)

Tuition reimbursement

Flexible time off

Qualifications

• 7-10 years’ experience in digital communications or marketing.
• Proven expertise in digital strategy, SEO, SEM, CRM.

Responsibilities

• Lead client relationships and develop omnichannel strategies.
• Mentor digital team members and represent the agency at events.
• Drive organic growth and support new business pitches.

Skills

Leadership

Digital Strategy

Communication

Business Development

Education

Bachelor’s degree in communications, marketing, strategy, business

Tools

Google Analytics

HubSpot

Salesforce

Adobe Campaign

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

About Us:

Inizio Evoke Comms is a global, award-winning health communications agency that partners with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients. We deliver insights-driven public relations campaigns, policy programs, and initiatives that advance health and wellbeing around the world.

As a Director, Digital you will be the day-to-day strategic leader and point of contact for multiple clients, with the ability to seamlessly bridge the gap between high-level strategy and execution. You will take ownership of developing and implementing omnichannel digital strategies across CRM, email, web, search, and other platforms.

While the Director, Digital will have a deep understanding of all things digital and omnichannel, the role goes beyond execution – the Director, Digital guides and mentors junior staff, builds client relationships, and supports the development of the Digital team. The Director, Digital is expected to effectively manage a team and deliver results while also thinking strategically about new business growth, capabilities development, and adapting to the changing omnichannel landscape.

This is a remote position reporting to the Senior Vice President, Digital Strategy.

You will:

Client Partnerships

• Lead and manage client relationships with a high level of professionalism and strategic prowess, acting as the main day-to-day strategic point of contact and a thought partner for client teams
• Develop and manage the execution of omnichannel strategies, ensuring alignment with client business goals and KPIs as well as alignment to agency objectives
• Lead the integration of AI-powered content generation, predictive analytics, and automation tools to optimize omnichannel communications efforts

Leadership and Teamwork

• Lead, mentor, and develop digital team members, fostering a learning environment through training, feedback, and mentorship
• Serve as an emerging thought leader within the agency and in the broader industry, representing the agency at digital events, conferences, and networking opportunities
• Serve as a change agent internally and with partners and clients – leading the way in best practice digital communications, problem-solving, coaching and building buy-in and consensus for innovative approaches

Effective Communication

• Be point of contact in internal and client-facing meetings to share expertise, offer strategic counsel, and ensure alignment across cross-functional teams
• Have mastery knowledge of healthcare industry, our clients and the sectors they work in and maintenance of knowledge and capabilities of the broader digital and omnichannel environment and tool
• Demonstrate exceptional listening skills, with ability to apply conversation insights to broader strategic objectives of the Digital team and adapt based on new direction

Business Development

• Take ownership of organic growth within existing accounts, proactively identifying new opportunities
• Support the preparation and execution of new business pitches, leveraging digital expertise to drive agency growth
• Collaborate with senior leadership to shape the future of the agency’s digital offerings, identifying gaps and new trends to stay ahead

You will bring:

• Bachelor’s degree, preferably in communications, marketing, strategy, business, or a related field or equivalent experience
• 7-10 years’ experience with a minimum of four (4) years’ experience within a similar digital communications or digital or omnichannel marketing role
• At least 4 years experience leading and managing digital projects and campaigns across multiple channels (web, social media, email, search, etc.)
• Proven expertise in digital strategy, SEO, SEM, CRM, CMS, email marketing, social media, and/or UX/UI principles
• High proficiency in designing and executing digital marketing strategies using tools such as Google Analytics, HubSpot, Salesforce, Adobe Campaign, and others
• Strong experience with UX/UI and digital design thinking methodologies, including collaboration with design teams to implement user-centric solutions
• Deep understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
• Working knowledge of AI LLMs, AI prompt engineering, and, proficiency, or at least knowledge of, workflow automation
• Exceptional presentation and communication skills, with the ability to effectively convey complex strategies to both internal and external stakeholders
• Experience with digital project management, including scope, budgets, and timelines
• Demonstrated ability to lead teams, mentor junior staff, and manage client relationships effectively
• Solid experience in content strategy, digital storytelling, and paid/owned/earned media strategies
• Ability to analyze and synthesize digital data to provide actionable insights and drive strategy
• Excellent organizational, interpersonal, and leadership skills, with the ability to manage multiple priorities effectively
• Strong knowledge of key industry regulations (e.g., GDPR, FDA, ABPI) as they pertain to data analytics and healthcare communications
• Proactive, entrepreneurial, and solution-oriented mindset

Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

#LI-JK1

#LI-Hybrid

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Compensation

$110,000 — $125,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

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