Director, Digital Media & Communications

Thenewyorktimes; Los Angeles (CA); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Flexible Spending Accounts

401(k) matching

Paid vacation and sick days

Tuition reimbursement

Job summary

The New York Times is seeking a strategic social media professional with over 10 years of experience. You will develop and execute social media strategies, assist in rapid response plans during crises, and monitor engagement.

Ideal candidates have a deep understanding of current events and strong writing skills. Benefits include medical coverage and a 401(k) plan as well as an annual salary range of $150,000 to $165,000.

Qualifications

• 10+ years of experience in social and digital media.
• Deep understanding of current events and online community dynamics.
• Experience in brand reputation management.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Assist in rapid response plans during crises and sensitive issues.
• Monitor engagement, sentiment, and provide after-action reports.

Skills

Social media strategy

Rapid response communications

Media monitoring

Writing and editing

Stakeholder management

Tools

Social media management platforms

Social listening tools

Job description

Responsibilities

• Social Media Strategy You will be responsible for developing and executing a comprehensive social media strategy for the corporate communications accounts of the New York Times, leveraging social media to tell our story and responding to relevant trends. You will manage our corporate communications social channels, creating compelling content, monitoring conversations, and working closely with colleagues across the communications team to surface relevant topics.
• Rapid Response & Issues Management You will assist in the development and execution of social media rapid response plans during crises, breaking news, or sensitive issues, drafting, creating and posting approved rapid response content (e.g., statements, FAQs, reactive posts, short videos and other creative formats) across various social platforms, ensuring accuracy and brand consistency. You will also be responsible for crafting a nuanced social media issues management strategy for the New York Times, adhering to approved messaging and brand guidelines.
• Media Monitoring & Reporting You will identify potential reputational risks and escalate them to the appropriate stakeholders for speedy intervention. Working closely with our data team, you will monitor engagement and sentiment on rapid response posts, providing real‑time feedback and insights. You will be responsible for providing after‑action reports summarizing the effectiveness of your strategy.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 10+ years of experience working in social and digital media and rapid response and issues management communications for a high‑profile organization.
• Deep understanding of current events and how narratives evolve across social and digital media platforms.
• Experience developing and executing successful social media strategies with a deep understanding of online community dynamics and brand reputation management.
• Proficiency with social media management platforms and social listening tools.
• Exceptional writing and editing skills; proficiency with using creative formats and tools, including video, to share information across social platforms.
• Demonstrated stakeholder management skills, with experience developing consensus and alignment on a strategic point of view across a diverse and matrixed organization.

Preferred Qualifications

• Prior experience working at a media organization, campaign or large corporation with international reach and prominent presence on social media.
• Prior study or work with online influencers or high‑follower social media accounts.

Compensation

The annual base pay range for this role is between $150,000 — $165,000 USD. For roles in the U.S., you may be eligible for variable pay, such as an annual bonus and restricted stock.

Benefits

• Medical, dental and vision benefits.
• Flexible Spending Accounts (F.S.A.s).
• A company‑matching 401(k) plan.
• Paid vacation, paid sick days and paid parental leave.
• Tuition reimbursement and professional development programs.

Equal Employment Opportunity

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state and local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail].

The Company encourages those with criminal histories to apply and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.