Director, Digital Marketing & Web Growth

Cortica Inc; San Diego (CA); On-site; USD 149,000 - 194,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Paid holidays and wellness days

Life insurance

Disability insurance

Tuition reimbursement for professional

Referral bonuses

Job summary

Cortica Inc. seeks a Director of Digital Marketing & Web to lead Cortica’s end-to-end digital strategy. You’ll own organic and paid channels, SEO, AI-driven discovery, and a cohesive digital experience across corticacare.com and related properties.

You will drive budget, performance analytics, and a high‑performing team, partnering with Legal, Compliance, IT, and Growth to scale campaigns and launches in a healthcare context.

Qualifications

• 8+ years of progressive digital marketing experience with ownership of SEO and paid media programs with meaningful budgets.
• Expertise in modern search including technical SEO, AEO/GEO, and AI-driven discovery.
• Experience using AI coding agents to build, update, and maintain web properties and marketing automations.
• Working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations relating to marketing and analytics.
• Fluency with Google Ads, Meta Ads, GA4, GTM; experience with CRM/marketing automation platforms.
• Strong CRO instincts and structured testing experience.
• 3+ years managing agencies and vendors to clear performance standards.

Responsibilities

• Own end-to-end organic discovery strategy: technical SEO, on-page, local SEO, and content in collaboration with content team.
• Lead AEO and GEO strategies for AI assistants and AI-powered search representations.
• Manage site architecture, Core Web Vitals, and indexation health.
• Oversee paid search, paid social, and display/video budgets and performance, internally or via agencies.
• Build full-funnel campaigns aligned with care decision journeys; manage CPA/LTV targets.
• Ensure HIPAA-aware tracking and compliant healthcare advertising practices.
• Own corticacare.com and related digital properties end-to-end: roadmap, UX, performance, content publishing.
• Manage martech stack: analytics (GA4), tag management (GTM), CRM/marketing automation (Salesforce), call tracking, listings management, attribution.
• Create dashboards linking spend to inquiries, evaluations, and enrollments.

Skills

SEO expertise

Paid media management

Analytics and measurement

CRO instincts

Leadership and coaching

Tools

GA4

GTM

Salesforce

Job description

Cortica Inc. seeks a Director of Digital Marketing & Web to lead Cortica’s end-to-end digital strategy. You’ll own organic and paid channels, SEO, AI-driven discovery, and a cohesive digital experience across corticacare.com and related properties.

You will drive budget, performance analytics, and a high‑performing team, partnering with Legal, Compliance, IT, and Growth to scale campaigns and launches in a healthcare context.