Director, Digital Marketing & Technology

Cure Alzheimer's Fund; Wellesley (MA); Sur place; USD 130 000 - 165 000; Plein temps

Avantages offerts par ce poste

401k retirement plan

Paid time off

Medical insurance

Dental insurance

Vision insurance

Life & disability insurance

Résumé du poste

Cure Alzheimer’s Fund seeks a Director of Digital Marketing and Technology to architect an integrated digital ecosystem. Lead multi-channel campaigns, website strategy, and analytics to engage donors and accelerate research funding.

Mentor one direct report and partner with the VP of Marketing to drive measurable impact. The role requires a strategic technologist with deep experience in marketing automation, analytics, WordPress, SEO, and vendor management, focused on optimizing donor journeys

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, IS, or related field.
• 8+ years of progressive digital marketing leadership experience.
• 2-3 years in a supervisory role.
• Proven success leading integrated, multi-channel programs and ecosystems.
• Experience developing audience journeys and lifecycle programs.
• Strong website management, WordPress, SEO, analytics expertise.
• Hands-on with Google Analytics 4, GTM, and data-driven marketing.
• Knowledge of paid media and emerging AI-driven marketing practices.

Responsabilités

• Translate goals into integrated, multi-channel digital marketing strategies.
• Design audience and donor journeys to build awareness, engagement, and conversion.
• Develop channel plans, measurement frameworks, and technology roadmaps.
• Own website strategy, governance, UX, SEO, and performance.
• Lead lifecycle programs through Marketing Cloud and related technologies.
• Oversee paid/organic channels, targeting, media investments, and campaigns.
• Own digital measurement, dashboards, and optimization initiatives.

Connaissances

Digital marketing leadership

Strategic thinking

Marketing automation

Audience journey design

Data-driven decision making

Vendor management

Team mentoring

Project management

Formation

Bachelor's degree

Outils

Salesforce MC

GA4

GTM

WordPress

SEO

AI tools

Description du poste

As the Director, Digital Marketing and Technology, you will serve as the architect of our integrated digital ecosystem, connecting digital channels, marketing technologies, audience insights, and donor experiences into a cohesive strategy.

At Cure Alzheimer's Fund, our mission is simple and urgent: to fund the most promising research to prevent, slow, and ultimately cure Alzheimer's disease. We are seeking an innovative and strategic Director level professional to lead and optimize our digital marketing ecosystem, creating meaningful experiences that engage audiences, inspire donors, and advance our mission.

Reporting to the Vice President of Marketing, this role is ideal for a digitally savvy leader who combines strategic thinking, marketing expertise, technical fluency, and a passion for using data and technology to drive measurable results. The Director will also supervise and mentor one direct report, fostering professional growth, collaboration, and high performance across digital marketing initiatives.

• Translate organizational goals into integrated, multi-channel digital marketing strategies.
• Design audience and donor journeys that build awareness, deepen engagement, drive conversion, and strengthen retention.
• Develop channel plans, measurement frameworks, and technology roadmaps that support growth and impact.

Own the Website Experience:

• Lead website strategy, governance, user experience, and optimization.
• Oversee WordPress, content architecture, accessibility, SEO, AI discoverability, hosting, security, integrations, and performance.
• Manage external development partners and technology vendors.

Drive Marketing Automation & Email Engagement:

• Lead lifecycle marketing programs through Salesforce Marketing Cloud Account Engagement and related technologies.
• Develop nurturing, stewardship, event, cultivation, and re-engagement journeys.
• Leverage automation, personalization, testing, and AI-enabled capabilities to improve engagement and retention.

Manage Digital Channels:

• Oversee paid and organic search, paid social, social media, display advertising, retargeting, video, and emerging channels.
• Coordinate audience targeting, messaging, media investments, and campaign performance across touchpoints.

Lead Analytics & Optimization:

• Own digital measurement, reporting, and performance analysis.
• Manage Google Analytics 4, Google Tag Manager, campaign tracking, dashboards, and conversion optimization initiatives.
• Use audience insights and performance data to continuously improve results.

Guide Marketing Technology Innovation:

• Evaluate and implement technologies that improve audience experience and organizational effectiveness.
• Strengthen integrations across website, CRM, fundraising platforms, marketing automation, social media, and analytics tools.
• Provide leadership, mentorship, and digital expertise across the organization.

What You'll Bring:

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Systems, or related field.
• 8+ years of progressive digital marketing leadership experience.
• 2-3 years of experience in a supervisory role.
• Proven success leading integrated, multi-channel marketing programs and digital ecosystems.
• Experience developing audience journeys, segmentation strategies, and lifecycle marketing programs.
• Strong expertise in website management, WordPress, SEO, analytics, and digital experience optimization.
• Advanced experience with Salesforce Marketing Cloud, marketing automation, or comparable platforms.
• Hands-on experience with Google Analytics 4, Google Tag Manager, and data-driven marketing.
• Knowledge of paid media, social media, digital advertising, and emerging AI-driven marketing practices.
• Strong project management, communication, leadership, and vendor management skills.
• Passion for advancing the fight against Alzheimer's disease and supporting those impacted by it.

Why Join Us?

At Cure Alzheimer's Fund, every contribution helps accelerate groundbreaking research focused on preventing, slowing, and curing Alzheimer's disease. You'll join a collaborative, mission-driven team and have the opportunity to shape the organization's digital future while creating measurable impact on a cause that affects millions of families.

Salary and Benefits:

The salary range for this position is $130,000 – 165,000 and represents the base pay the organization expects to offer for this role at the time of posting. Actual compensation will depend on a variety of factors, including but not limited to relevant experience, skills, qualifications, and geographic location. CureAlz also offers a comprehensive benefits package including medical, dental, vision, life & disability insurances, 401k retirement plan, and paid time off. This pay range and benefits information is being provided in accordance with applicable state and local pay transparency laws.

Equal Employment Opportunity & E-Verify:

Alzheimer’s disease affects people from all backgrounds. CureAlz similarly encourages applications from people of all backgrounds and will evaluate each applicant without regard to race, ethnicity, country of origin, religion, sexual orientation, gender identity, gender expression, age, genetic information (including family medical history), physical ability, or length of time spent unemployed.

CureAlz participates in E-Verify and as a US-based foundation, we adhere to all US employment legal requirements. Applicants must be permanently authorized to work in the US without current or future sponsorship.