Director Digital Marketing, NAM

HID Global Corporation; Town of Texas, Austin (WI, TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as the Director of Digital Marketing for North America, where you'll lead innovative marketing strategies that align with global objectives. This role offers the chance to drive impactful digital campaigns, collaborate with diverse teams, and shape the future of marketing in a high-tech environment. With a commitment to empowerment, innovation, and integrity, this position promises not only career development but also the opportunity to make a significant impact on global security solutions. If you're ready to embrace challenges and drive change, this is the perfect opportunity for you.

Benefits

Competitive salary and rewards

Benefits and work-life balance

Inclusive culture

Career development opportunities

Flexible work arrangements

Qualifications

• 10+ years in senior marketing roles with leadership in complex environments.
• Expertise in digital marketing, audience profiling, and campaign management.

Responsibilities

• Owning the development and execution of North American marketing strategies.
• Overseeing marketing operations, including campaign planning and performance measurement.

Skills

Digital Marketing

Campaign Management

CRM Tools (SFDC, Marketo, 6Sense)

B2B Marketing

Stakeholder Management

Analytical Skills

Communication Skills

Team Management

Tools

SFDC

Marketo

6Sense

Job description

An Amazing Career Opportunity for a Director of Digital Marketing, North America!

Location: Austin, Texas

Job ID: 38337

We are seeking an accomplished, strategic, and inspiring Marketing Director to lead our North American marketing programs, with key experience in digital marketing. This role will oversee the planning, creation, and delivery of integrated marketing initiatives, driving digital campaigns, nurturing B2B and channel partner communities, and ensuring alignment with global strategies.

The ideal candidate will be a natural leader, with deep expertise in digital marketing operations, content strategy, customer engagement, and team empowerment. You will have managed agencies and stakeholders and worked cross-functionally to deliver measurable business growth, with specific attention to attribution and marketing KPIs. You will also play a critical role in shaping the future of our marketing ecosystem, contributing to new methodologies and innovative approaches where formal playbooks do not yet exist.

Who are we?

HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively, and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,500 employees worldwide. Check us out here: www.hidglobal.com and video.

Physical Access Control Solutions (PACS):

HID PACS is at the forefront of securing spaces with advanced, reliable access control solutions, including readers, credentials, controllers, mobile, and biometric technologies. Join us to drive innovation in access control and make a real impact on global security solutions.

Are you ready to make a difference? Join us and help shape the future of security.

As our Director of Digital Marketing, you'll support HID's success by:

• Owning the development and execution of North American marketing strategies that align with global objectives and drive market impact.
• Creating and leading integrated marketing programs leveraging all marketing channels, ensuring clear messaging, competitive positioning, and audience resonance.
• Overseeing marketing operations, including campaign planning, resource allocation, agency management, creative development, and performance measurement.
• Developing best practice digital communication strategies to engage B2B customers and channel partners, demonstrating ROI.
• Delivering digital optimization across PPC, SEO, SEM, and digital platforms.
• Spearheading CRM strategy integration and marketing automation adoption.
• Building strong relations with digital and central functions to enhance PACs NAM marketing, including developing customer data and its value.
• Sharing your expertise to improve team insights into marketing effectiveness.
• Analyzing customer insights and market trends to refine strategies.
• Presenting plans and performance updates to leadership and stakeholders.
• Collaborating with sales to align marketing and revenue goals.
• Managing external agencies and budgets to maximize ROI.
• Championing internal culture, team energy, and engagement.

Your Experience and Background include:

• 10+ years in senior marketing roles with leadership in complex environments.
• Success in full-spectrum marketing from strategy to measurement.
• Expertise in digital marketing, audience profiling, and campaign management.
• Strong understanding of CRM tools (SFDC, Marketo, 6Sense) and analytics.
• Experience with B2B and channel community building.
• Proven team management and development skills.
• Excellent communication, storytelling, and presentation skills.
• Executive presence and stakeholder influence.
• Self-starter with a passion for innovation and learning.
• Experience in security or related industries is beneficial but not essential.

What we can offer you:

• Competitive salary and rewards.
• Benefits and work-life balance.
• Inclusive culture.
• Career development opportunities.
• Being part of a global organization pioneering access solutions.

Why apply?

• Empowerment: Work with a global team, flexible environment. We value most skills and experiences, even if you don't check all boxes.
• Innovation: Embrace challenges and drive change. Open to flexible work arrangements.
• Integrity: Results-oriented, reliable, and authentic in our values.

HID is committed to diversity, equity, and inclusion. We welcome applications from all backgrounds and experiences. For accommodations, contact [e-mail].

We make it easier for people to get where they want to go. Join us and be part of the ASSA ABLOY Group, with 63,000 colleagues worldwide, supporting your growth and impact.