Director, Digital Marketing — Game Shows Audience Growth

Sony Pictures Entertainment, Inc

Culver City (CA)

On-site

USD 102,000 - 140,000

Full time

14 days+

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Benefits offered by this job

Annual incentive

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Job summary

Sony Pictures Entertainment in Culver City, CA seeks a Director of Digital Marketing for the Game Shows Group. You will lead CRM, lifecycle, SMS, websites, and future loyalty initiatives across Wheel of Fortune, Jeopardy!, and related brands to grow audience and deepen engagement.

In partnership with Technology and Marketing leadership, you’ll implement MarTech solutions, drive first‑party data capture, and optimize cross‑channel journeys.

Qualifications

Expertise in multi-channel CRM programs including lifecycle journeys.
Proven ability to grow engagement and retention.
Experience with loyalty programs and first-party data.

Responsibilities

Lead digital audience strategy across acquisition, engagement and retention.
Own CRM, SMS, lifecycle journeys, and loyalty programs.
Oversee website evolution and data-driven optimization.
Collaborate with Tech, Partnerships, and Production teams.
Manage external agencies and a Senior Content Manager.

Skills

CRM

Lifecycle marketing

Audience engagement

Loyalty programs

SMS campaigns

Website optimization

Leadership

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Microsoft Office

Job description

In partnership with Technology and Marketing leadership, you’ll implement MarTech solutions, drive first‑party data capture, and optimize cross‑channel journeys.

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