Director Digital Marketing

Plexus Worldwide, LLC.; Scottsdale (AZ); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive medical plans

401(k) with company match

Job summary

Plexus Worldwide, LLC is seeking a seasoned digital marketing leader to advance our website, e‑commerce, social media, paid media, and marketing technology. You will head a collaborative team, partner with Brand, Creative, Product, IT, and Legal/Compliance to optimize acquisition, engagement, and retention for customers and Ambassadors.

The role owns strategy, budget, channel mix, and measurement, with onsite work in Scottsdale and occasional beyond-hours availability.

Qualifications

• Eight+ years in digital marketing with at least three years leading people.
• Experience with an established direct selling company and Ambassador relationships.
• Proven multi-channel growth through paid media and budget optimization.
• Expertise in email, SMS, social media, website management, and e‑commerce.
• Hands-on analytics, attribution, marketing automation, CRM, and e‑commerce platforms.
• Knowledge of SEO, AEO, GEO, and practical AI applications in marketing.
• Ability to influence partners, lead teams, manage vendors, and balance priorities.
• Understanding FTC guidelines, privacy laws, and product/income claim rules.
• Bachelor’s degree required; MBA preferred.
• Onsite work in Scottsdale, occasional evenings/weekends.

Responsibilities

• Own the annual digital marketing strategy, roadmap, and budget.
• Optimize paid media investments and channel mix; assess agency performance.
• Translate data into actionable insights for senior leadership.
• Partner with IT and Product to improve website usability and e‑commerce performance.
• Lead lifecycle marketing across email, SMS, and social channels.
• Guide social media strategy and compliant ambassador content.

Skills

Leadership experience

Direct selling

Measurable growth

Channel expertise

Analytics

Search and AI fluency

Collaboration & execution

Compliance knowledge

Education: marketing/related

Onsite in Scottsdale

Education

Bachelor’s degree in marketing/related field

MBA preferred

Tools

Marketing automation

CRM

E-commerce platforms

Job description

Help shape the future of digital marketing at Plexus and create experiences that drive growth.

We are looking for a collaborative leader to advance our website and e-commerce, social media, paid media, and marketing technology capabilities. You will lead a digital marketing team and partner across Brand, Creative, Product, IT, and Legal/Compliance to improve customer and Ambassador acquisition, engagement, and retention.

Employee Value Proposition

With dedicated resources allocated, you will shape the strategy, technology, and channels behind a first-class e-commerce experience. This opportunity offers room to develop talent, strengthen execution, and make a measurable impact on Plexus’s digital presence and long-term growth.

Key Performance Objectives

• Strengthen the digital experience. Assess current capabilities and implement priority improvements that simplify engagement and purchasing for customers and Ambassadors.
• Implement digital asset management. Partner with the Digital Media Manager to launch the DAM platform with clear processes for organization, access, governance, and adoption.
• Elevate digital execution. Establish standards and workflows that improve quality, brand consistency, and team accountability.
• Demonstrate business impact. Establish KPIs and reporting that measure acquisition, conversion, engagement, and retention and guide optimization.

Lead digital strategy and growth

• Own the annual digital marketing strategy, roadmap, and budget.
• Optimize paid media investments, channel mix, and agency performance.
• Translate data into actionable recommendations for senior leadership.

Improve digital commerce and engagement

• Partner with IT and Product to improve website usability, conversion, and e-commerce performance.
• Collaborate with Communications & Voice and Consumer Experience leaders on email, SMS, and lifecycle marketing.
• Guide social media strategy and provide tools and content that support compliant Ambassador social selling.

Build capability and operational discipline

• Develop the team through clear goals, coaching, and accountability.
• Manage marketing technology, data quality, vendors, and workflows.
• Apply AI and emerging digital practices to improve efficiency and results.
• Partner with Legal/Compliance to uphold brand, advertising, privacy, and claims requirements.

Performance Qualifications

• Leadership experience: Eight or more years in digital marketing, including at least three years leading people; ten or more years preferred.
• Direct selling expertise: Experience with an established, successful direct selling company and a strong understanding of Ambassador relationships required. Health and wellness or direct-to-consumer e-commerce experience preferred.
• Demonstrated results: Success driving measurable growth through multichannel strategy, paid media, and budget optimization.
• Channel expertise: Strong experience in email and SMS, social media, website management, and e-commerce optimization.
• Technology and analytics: Hands-on analytics and attribution experience; working knowledge of marketing automation, CRM, and e-commerce platforms.
• Search and AI fluency: Working knowledge of SEO, AEO, and GEO, plus practical application of AI to digital marketing.
• Collaboration and execution: Ability to influence partners, develop teams, manage vendors, and deliver competing priorities.
• Compliance knowledge: Understanding of FTC endorsement guidelines, digital marketing regulations, privacy laws, and product and income claim requirements.
• Education: Bachelor’s degree in marketing, communications, business, or a related field required; master’s degree or MBA preferred.
• Work environment: Onsite in Scottsdale, Arizona, with occasional evening, weekend, or holiday availability.

About Plexus

Founded in gut health. Experts in microbiome. Plexus Worldwide®, headquartered in Scottsdale, Arizona, is a renowned direct-selling company recognized as a top employer. Over the past 18 years, Plexus has dedicated itself to promoting hope, health, and happiness through its scientifically backed, innovative dietary supplements, weight management products, and personal care products, sold primarily through Plexus Brand Ambassadors. As a six-time Best Places to Work awardee, Blue Zone-approved employer, and an AZ Most Admired Company, Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering additional income through the sale of products. Join us to be part of a team that values people, innovation, wellness, and community impact.

• Highly rated and competitive medical plans.
• 401 (k) with company match and immediate vesting.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please get in touch with us directly at [e-mail] .