Director, Digital Marketing

Samsung Electronics; Plano (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) plan

Employee Purchase Program

Tuition Assistance

Paid Time Off

Wellness Incentives

Bonus program

Job summary

Samsung Electronics America, Inc. seeks a senior marketer to lead channel/B2B strategy, digital campaigns and cross-functional collaboration. You will drive lead gen, content production, and CRM activities across major platforms.

The role requires 12+ years in marketing, strong leadership, and expertise in digital channel execution within a high-tech environment. It includes evolving MDF spend and direct collaboration with Sales teams.

Qualifications

• Bachelor’s degree in marketing or related field with 12+ years experience in channel or B2B marketing.
• Experience leading direct and indirect teams, including agency oversight.
• Background in brand or channel marketing with emphasis on digital channel execution.
• Experience with cross-functional collaboration in high-tech product industry.
• Strong communication skills, advanced Excel/PowerPoint, AI fluency is a plus.

Responsibilities

• Collaborate closely with the Display Integrated Marketing team to create compelling marketing assets for digital channels and Sales support.
• Oversee CRM & Lead Generation campaigns to generate pipeline and measure results with agency partners.
• Oversee Content & Social calendar across LinkedIn, Facebook, Instagram, X and YouTube to expand reach.
• Oversee Creative Services team of designers and manage the request pipeline and timeliness.
• Work with cross-divisional groups to maximize MDF spend and shared platforms.
• Attend events to participate in or oversee content filming and production on-site.
• Share campaign performance reporting monthly and insights with local and global teams.

Skills

Channel Marketing

B2B Marketing

Team Leadership

Digital Channel Execution

Content Strategy

Data Analytics

Education

Bachelor's degree in Marketing

Tools

Excel

PowerPoint

Job description

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

• Collaborate closely with the Display Integrated Marketing team to create compelling marketing assets for digital channels and Sales support. This could be sales presentations or pitches, case studies, social content, event support, white papers, one-pagers or flyers, website content, webinars, etc.


• Oversee key team R&Rs:


• CRM & Lead Generation: launch and manage lead generation campaigns to generate pipeline and create demand for Sales execution. Measure results through regular performance reviews with agency partners to ensure pipeline health and marketing-led lead creation.


• Content & Social: oversee content and social calendar across LinkedIn, Facebook, Instagram, X and YouTube to ensure exposure of Display success stories and installs, identify new opportunities to expand reach and awareness, create pull through from written case studies and content from marketing campaigns and other touchpoints.


• Creative Services: oversee team of creative designers who develop content and collateral in-house. Provide timely feedback, ensure request pipeline is clean and properly timed, prioritize as needed for customer meetings.


• Work with cross-divisional and cross-functional groups, such as Sales, training and other business units, to maximize MDF spend and shared platforms


• Attend events as needed to participate in or oversee content filming and production on-site


• Share campaign performance reporting monthly and insights for new opportunities within digital channels with local and global marketing teams for visibility

Skills & Qualifications

Bachelor's Degree and 12+ years of relevant experience in Channel or B2B marketing

Experience managing direct and indirect teams, to include agency oversight

Prior experience in brand or channel marketing with emphasis on digital channel execution

Familiarity with marketing and sales channels within high-tech product technology industry preferred

Comfortable working in a dynamic, fast paced industry and matrixed organization with cross-functional partners

Advanced Microsoft Excel and Microsoft PowerPoint knowledge and skills; AI fluency and prompting skills to create efficient workflows

Must possess a strong articulate communication style, both written and verbal skills

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here .

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Samsung Electronics France fosters business success through innovative solutions and strong partnerships, driving transformation in the professional landscape with smart connections for smart business.

IT Services and IT Consulting Professional Services

Company size 501–1,000 employees

Company type Public company

Momentum

Team growth

Momentum

Team growth

1% in 12 mo

667 employees on LinkedIn

Mar 23 Feb 26

Footprint

Where they work