Director, Digital Marketing

Prager University; Los Angeles (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

PragerU is seeking a Director of Digital Marketing in Los Angeles to lead marketing execution for PragerU Kids, coordinating across teams, setting priorities, and driving campaigns from concept to completion.

The role requires 5–7+ years in digital marketing, strong project management, and deep knowledge of platforms like Facebook, Instagram, YouTube, and emerging channels. On-site role with bonus eligibility.

Qualifications

• 5–7+ years of experience in digital marketing with a proven track record of execution and results.
• Exceptional project management skills with the ability to manage multiple priorities and drive projects to completion.
• Strong understanding of digital marketing, audience growth, and social media platforms (Facebook, Instagram, YouTube, and emerging channels).
• Experience marketing kids, family, educational, or youth-focused content is preferred but not required.
• Experience marketing products on Amazon is a plus.
• Strong budgeting and performance reporting skills; proficient with marketing analytics tools.

Responsibilities

• Lead the PragerU Kids marketing team, driving priorities, accountability, and execution across all initiatives.
• Create and manage the PragerU Kids marketing calendar for content, programs, products, and books.
• Develop and execute digital marketing strategies to grow audiences and brand awareness.
• Project manage campaigns across social media, email, paid ads, ecommerce, partnerships, and other channels.
• Collaborate with Creative, Content, Social Media, Communications, Development, and other teams to execute integrated campaigns.
• Monitor campaign performance and key metrics to optimize results.
• Manage marketing budgets, dashboards, and departmental priorities.
• Serve as the marketing lead and in-house champion for PragerU Kids.
• Identify and cultivate partnerships, sponsorships, and outreach opportunities.
• Stay ahead of digital trends and identify new opportunities for growth.

Skills

Digital marketing

Project management

Social media marketing

Analytics

Budgeting

Content marketing

Tools

Marketing analytics tools

Microsoft Office

Amazon marketing

Job description

Location: Los Angeles, CA (on-site)

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.

The Director, Digital Marketing will lead marketing execution for PragerU Kids, ensuring the team operates efficiently and key initiatives move from idea to completion. We’re looking for a strong project manager and executor who can set priorities, coordinate across teams, remove roadblocks, and drive results. Above all, this role is about getting things done—taking priorities, creating momentum, and driving them through to completion.

Duties and Responsibilities:

• Lead the PragerU Kids marketing team, driving priorities, accountability, and execution across all marketing initiatives
• Create and manage the PragerU Kids marketing calendar, ensuring all content lines, programming, products, educational resources, and books are strategically promoted throughout the year
• Develop and execute digital marketing strategies that drive audience growth, engagement, and brand awareness
• Project manage campaigns across social media, email, paid advertising, ecommerce, partnerships, and other digital channels, ensuring initiatives are delivered on time and achieve results
• Collaborate closely with Creative, Content, Social Media, Communications, Development, and other teams to execute integrated marketing campaigns
• Monitor campaign performance and key metrics, using data to optimize marketing efforts and improve results
• Manage marketing budgets, dashboards, performance reporting, and departmental priorities
• Serve as the marketing lead and in-house champion for the PragerU Kids brand
• Identify and cultivate strategic partnerships, sponsorships, platforms, and outreach opportunities that expand PragerU Kids’ reach among parents, educators, and students
• Stay ahead of emerging digital trends and identify new opportunities to grow and engage the PragerU Kids audience

Successful Candidates Will Possess:

• 5–7+ years of experience in digital marketing, with a strong track record of execution and results
• Exceptional project management and execution skills, with the ability to manage multiple priorities and drive projects through to completion
• Strong understanding of digital marketing, audience growth, and social media platforms, including Facebook, Instagram, YouTube, and emerging channels
• Experience marketing kids, family, educational, or youth-focused content is strongly preferred, but not required
• Experience marketing products on Amazon is a plus
• Strong analytical, budgeting, and performance reporting skills
• Comfortable taking direction from multiple stakeholders, adapting quickly, and keeping projects moving forward
• Exceptional written and verbal communication skills
• Proficiency with Microsoft Office and marketing analytics tools
• Passion for PragerU’s mission and a proactive, results-oriented mindset

What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.

Salary Range: The salary target for this role is $120,000 - $160,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.