Digital Marketing Director

PragerU; Los Angeles (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

PragerU is seeking a Director of Digital Marketing to lead marketing execution for PragerU Kids. You will set priorities, coordinate across teams, remove roadblocks, and drive initiatives from idea to completion.

Responsibilities include managing the marketing calendar, developing digital strategies for audience growth and brand awareness, and leading campaigns across social, email, and ecommerce channels. Strong analytics, budgeting, and stakeholder communication are essential.

Qualifications

• 5–7+ years of digital marketing experience with a strong execution track record.
• Exceptional project management and execution skills across multiple priorities.
• Strong understanding of digital marketing, audience growth, and social platforms.
• Experience marketing kids, family, educational, or youth content is preferred.
• Experience marketing products on Amazon is a plus.
• Strong analytical, budgeting, and performance reporting skills.
• Excellent written and verbal communication; able to coordinate from multiple stakeholders.

Responsibilities

• Lead the PragerU Kids marketing team, driving priorities, accountability, and execution across all marketing initiatives.
• Create and manage the PragerU Kids marketing calendar, promoting content, programs, products, and resources year-round.
• Develop and execute digital marketing strategies to grow audience, engagement, and brand awareness.
• Project manage campaigns across social media, email, paid ads, ecommerce, partnerships, and other channels.
• Collaborate with Creative, Content, Social Media, Communications, Development and other teams to execute integrated campaigns.
• Monitor campaign performance and metrics, using data to optimize efforts and improve results.
• Manage marketing budgets, dashboards, reporting, and departmental priorities.
• Serve as marketing lead and in-house champion for PragerU Kids brand.
• Identify partnerships and sponsorships to extend reach among parents, educators, and students.
• Stay ahead of digital trends and identify new opportunities to grow the PragerU Kids audience.

Skills

Digital marketing

Project management

Analytical skills

Budgeting

Communication skills

Campaign optimization

Tools

Marketing analytics tools

Microsoft Office

Job description

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the "Best Place to Work in Los Angeles" by the LA Business Journal 4 years in a row.

The Director, Digital Marketing will lead marketing execution for PragerU Kids, ensuring the team operates efficiently and key initiatives move from idea to completion. We’re looking for a strong project manager and executor who can set priorities, coordinate across teams, remove roadblocks, and drive results. Above all, this role is about getting things done - taking priorities, creating momentum, and driving them through to completion.

Duties and Responsibilities:

• Lead the PragerU Kids marketing team, driving priorities, accountability, and execution across all marketing initiatives
• Create and manage the PragerU Kids marketing calendar, ensuring all content lines, programming, products, educational resources, and books are strategically promoted throughout the year
• Develop and execute digital marketing strategies that drive audience growth, engagement, and brand awareness
• Project manage campaigns across social media, email, paid advertising, ecommerce, partnerships, and other digital channels, ensuring initiatives are delivered on time and achieve results
• Collaborate closely with Creative, Content, Social Media, Communications, Development, and other teams to execute integrated marketing campaigns
• Monitor campaign performance and key metrics, using data to optimize marketing efforts and improve results
• Manage marketing budgets, dashboards, performance reporting, and departmental priorities
• Serve as the marketing lead and in-house champion for the PragerU Kids brand
• Identify and cultivate strategic partnerships, sponsorships, platforms, and outreach opportunities that expand PragerU Kids' reach among parents, educators, and students
• Stay ahead of emerging digital trends and identify new opportunities to grow and engage the PragerU Kids audience

Successful Candidates Will Possess:

• 5-7+ years of experience in digital marketing, with a strong track record of execution and results
• Exceptional project management and execution skills, with the ability to manage multiple priorities and drive projects through to completion
• Strong understanding of digital marketing, audience growth, and social media platforms, including Facebook, Instagram, YouTube, and emerging channels
• Experience marketing kids, family, educational, or youth-focused content is strongly preferred, but not required
• Experience marketing products on Amazon is a plus
• Strong analytical, budgeting, and performance reporting skills
• Comfortable taking direction from multiple stakeholders, adapting quickly, and keeping projects moving forward
• Exceptional written and verbal communication skills
• Proficiency with Microsoft Office and marketing analytics tools
• Passion for PragerU's mission and a proactive, results-oriented mindset

What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow - intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.

Salary Range: The salary target for this role is $120,000 - $160,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.