Director, Digital Fundraising opens in a new tab

Amnesty International; Northern (KY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Amnesty International USA (AIUSA) is seeking a Director, Digital Fundraising to grow its digital fundraising program across email, SMS, and web. You will develop lifecycle strategies, optimize donor journeys, and collaborate across departments to deepen supporter engagement and lifetime value.

The role reports to the National Director of Digital Engagement and leads a small team, driving revenue growth through data-driven, inclusive fundraising practices.

Qualifications

• Bachelor's degree or higher preferred.
• Extensive experience in nonprofit/donation-driven fundraising.
• Ability to lead multi-channel digital campaigns and teams.

Responsibilities

• Lead digital fundraising strategy across email, SMS, and web to maximize donor value.
• Set annual revenue goals, forecasts, and growth plans.
• Oversee donor lifecycle programs and digital supporter journeys.
• Collaborate with campaigns, marketing, and movement teams for integrated campaigns.
• Manage two staff members and external partners to ensure best practices.

Skills

Email marketing

SMS marketing

Lifecycle marketing

Donor growth

Education

BA/BS degree

MA/MS degree

Tools

Engaging Networks

Mobile Commons

Revolution Online

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time

30+ days ago Requisition ID: 1019

Salary Range: $100,199.00 To $130,131.00 Annually

Amnesty International USA (AIUSA) is the global organization's presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people's human rights here in the U.S. Amnesty International USA has more than one million members and activists in all 50 states, who are part of a larger global movement of 10 million people in 150 countries. We are a democratically governed, grassroots membership organization, which means that our members vote on key policy issues and elect our Board of Directors. Amnesty International USA's elected Board members, staff, and members work together to lead the organization.

Department: Development

Reports To: National Director, Digital Engagement

Number of Direct Reports: 2

FLSA Status: Exempt

Location: United States

Remote/Hybrid: Remote

Category: Full-time

Position Type: Non-Union

Travel Required (%) : up to 10%

Deadline to Apply: 9-22-26

Job Summary

The Development department is AIUSA’s primary driver of income generation and supports AIUSA’s mission and Amnesty International’s global human rights initiatives. The department’s goal is to ensure long-term financial sustainability by identifying new revenue streams, while also prioritizing retention, engagement, and upgrades of our existing supporter base through extraordinary donor experiences that inspire them to become life-long supporters.

The Director, Digital Fundraising (“Director”) is a strategic leader who will grow Amnesty’s digital fundraising program at a momentous time in the fight for human rights. The role will be responsible for overall supporter lifecycle strategy across email, SMS, web, and other owned digital channels.

This person is asking questions like: How do we inspire people who care deeply about human rights to contribute financially? How do we build lifetime value and grow monthly and midlevel giving to sustain grassroots movements? How do we create and deliver supporter experiences online that inspire greater engagement and investment in our mission?

The position reports to the National Director of Digital Engagement, works in partnership with the Senior Digital Advertising Strategist, supervises the Digital Production Manager and Supporter Lifecycle Coordinator, and collaborates with teams across Development, Campaigns, Marketing and Communications, and Movement Building and Member Engagement to ensure Amnesty’s digital program is best leveraged to deepen supporter commitment and lifetime donor value.

This position handles confidential and sensitive matters and is not covered under the collective bargaining agreement.

• Lead Amnesty USA’s digital fundraising strategy across email, SMS, and web by optimizing supporter engagement, donor conversion, retention, and lifetime value
• Develop annual revenue goals, forecasts, and growth plans focused on donor conversion, retention, recurring giving, reactivation, and upgrades
• Identify opportunities to increase fundraising performance through audience segmentation, personalization, A/B testing, and journey optimization
• Partner with Direct Mail, Major Gifts, Mid-Level Giving, Monthly Giving, and other fundraising teams to maximize donor value and cross-channel performance

Donor Lifecycle Strategy

• Design and optimize lifecycle programs and digital supporter journeys that increase the percentage of activists who become donors and donors who become recurring supporters
• Enhance communications through personalization strategies and digital experiences that strengthen supporter relationships and increase lifetime value
  

Digital Advocacy & Engagement

• Oversee digital advocacy campaigns and supporter engagement programs that advance organizational priorities while strengthening fundraising outcomes, including by reviewing and occasionally writing email, web, and SMS copy
• Ensure advocacy efforts are integrated into broader supporter lifecycle strategies, creating pathways from action-taking to deeper support
• Collaborate with Campaigns and Movement Building teams to maximize supporter engagement and conversion opportunities
• Manage and contribute to the professional development of two staff members overseeing digital production and reporting
• Manage consultants and partner with teams across the organization to foster a culture of innovation, including with the Senior Digital Advertising Strategist
• Establish department-wide standards and systems to maximize supporter engagement, conversion, and lifetime value, embedding IDEA principles and innovative practices
• Other duties as assigned

Qualifications & Success Profile

To succeed in this role, candidates must bring both the technical expertise to execute the work and the interpersonal and behavioral competencies that align with AIUSA's mission-driven, collaborative culture.

Knowledge, Skills, Abilities

• Deep expertise in email, SMS, web, and lifecycle marketing strategies that drive donor conversion, retention, recurring giving, and long-term revenue growth
• Demonstrated success growing digital fundraising revenue in a nonprofit, political, membership, or subscription-based organization
• Experience using eCRM, SMS, web, and analytics platforms to drive measurable fundraising growth (Amnesty uses Engaging Networks, Mobile Commons, and Revolution Online)
• Experience setting strategic direction, managing resources, and ensuring effective execution of long-term objectives
• Excellent communicator with strong written, verbal, and presentation skills
• Excellent team, project and budget management skills
• Proven ability to embed inclusion, diversity, equity, and accessibility (IDEA) best practices into both strategy and operations
• Experience supporting the professional development of staff members, with a commitment to ensure equitable access and opportunities for underrepresented identities

Core competencies define how we work at AIUSA. The Director, Digital Fundraising is expected to model these behaviors consistently.

Managerial Competencies define how we manage at AIUSA. The Director, Digital Fundraising position is expected to model these behaviors consistently.

• Development & Coaching: Empowers team members through tailored feedback, mentorship, and opportunities for growth, fostering individual and team potential.
• Values-Driven Leadership: Embeds organizational values into decisions, actions, and culture, modeling integrity, equity, and mission alignment to inspire and guide others.

Functional Competencies: These competencies reflect the technical practices required for this role (Data Analytics and Multi-Channel Fundraising).

• Develops comprehensive analysis approaches that reveal meaningful trends and opportunities. Creates interactive dashboards and data narratives that make complex information accessible. Translates findings into specific recommendations for program improvements. Designs evaluation frameworks to measure intervention effectiveness.
• Develops strategies that increase new donors, retain existing donors, and raise more per donor through integrated channels. Creates methods to test direct mail packages, emails, and monthly giving appeals to optimize donation conversion. Manages vendor relationships and analyzes results to improve both paper and online fundraising revenue generation.

Education and Experience

• BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience, and/or sufficient relevant work experience
• 3-5 years of direct people management preferred
• Experience managing high-volume digital fundraising programs generating seven-figure annual revenue preferred
• Experience in digital fundraising, advocacy, or campaign management, preferably in a nonprofit or mission-driven organization
• Demonstrative experience in successfully leading digital campaigns that drives revenue and engagement
• Proficiency with digital tools such as email marketing platforms (Engaging Networks is preferred), CMS (e.g., WordPress), and other CRM systems and analytics tools

Physical Requirements

• Prolonged periods of sitting and/or standing at a desk and working on a computer
• Ability to occasionally travel required, e.g., staff retreats, regional office visits, annual AIUSA conference

OUR EEO STATEMENT

Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.

We recognize the valuable skills that can be gained through internships, fellowships, volunteer work, and non-traditional work experience. This experience helps build competencies and knowledge that may translate to our job openings. We seek a diversity of experience and skills for our workplace and encourage people from all backgrounds to apply to our openings.

OUR COMMITMENT AS AN ANTI-RACIST ORGANIZATION AND TO INCLUSION, DIVERSITY, EQUITY AND ACCESSIBILITY (IDEA)

Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work. To learn more about how we integrate IDEA into our programs and workplace, visit: https://www.amnestyusa.org/about-us/idea/