Director, Digital Creative

Expedia, Inc.; West Hollywood (CA); On-site; USD 197,000 - 276,000; Full time

Job summary

A leading company in the travel industry is seeking a Director, Digital Creative to spearhead the development of impactful digital-first content. This role requires strategic oversight, team leadership, and expertise in performance marketing, ensuring alignment with company goals and enhancing brand presence across various digital touchpoints.

Benefits

Full benefits package

Generous time-off

Parental leave

Flexible work model

Career development resources

Qualifications

• 8-10+ years of experience in digital creative leadership.
• Proven ability to lead creative development across paid digital channels.
• Strong people management skills.

Responsibilities

• Own end-to-end creative development for digital channels.
• Manage a team of digital campaign managers and creatives.
• Drive adoption of tech-enabled creative production tools.

Skills

Creative Strategy

Leadership

Digital Marketing

Performance Optimization

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the role

We’re seeking a strategic and execution-focused Director, Digital Creative to lead the development of scaled, digital-first content across Expedia Group. This leader will manage a team of digital campaign managers, creatives, and designers who create high-performing, always-on creative across key digital touchpoints—driving engagement, performance, and brand consistency.

Reporting to the VP, Creative Lab, you’ll play a central role in evolving our creative delivery model, enhancing team agility, and enabling smarter, more efficient creative through innovation, technology, and strategic agency partnerships.

Team Mission

We deliver scaled, digital-first business-as-usual content across the Expedia Group in partnership with external agencies and integrated agile teams. We ensure every initiative is strategically developed and tailored to the brand and channel it supports, powered by smart innovation.

Focus Areas

• Leading a new agile creative working model that enhances speed, collaboration, and impact across internal and agency teams

• Delivering always-on social creative (organic and paid) aligned to brand voice and platform best practices

• Creating performance-optimized digital assets for Growth Marketing including display, paid social, paid app, and ASO (App Store Optimization)

• Producing BAU creative for Media Innovation, including high-impact placements like Netflix and Amazon

In this role, you will focus on;

• Creative Strategy & Development
  Own the end-to-end creative development for BAU digital channels—ensuring assets are channel-native, performance-driven, and strategically aligned.

• Team Leadership
  Manage and develop a globally distributed team of digital campaign managers, creatives and designers. Foster a collaborative, agile, and results-oriented culture.

• Creative Briefing & Planning
  Oversee the development of clear, data-informed creative briefs in partnership with channel leads, agencies, and marketing teams.

• Operational Efficiency
  Drive adoption of tech-enabled creative production tools and templating systems that scale output while maintaining brand integrity.

• Partnership & Collaboration
  Serve as a key liaison between internal marketing stakeholders, growth teams, and external creative agencies. Ensure smooth handoffs and effective feedback cycles within the agile operating model.

• Resourcing and Operations
  Owning team resourcing, scoping and capacity planning in partnership with agencies and campaign managers.

• Best Practices & Guidelines
  Create and maintain creative strategy documentation, channel-specific guidelines, and playbooks to standardize excellence and accelerate production.

• Performance & Optimization
  Champion a test-and-learn culture through experimentation, data-driven iteration, and continuous refinement of creative based on performance metrics.

Experience and Qualifications

• 8-10+ years of experience in digital creative leadership within in-house, performance marketing, or agency environments

• Proven ability to lead creative development across paid digital channels—especially display, paid social, CRM, and app ecosystems

• Demonstrated ability to translate data and insights into high-performing creative strategies

• Hands-on experience managing or partnering with creative agencies in agile working models

• Deep understanding of performance marketing principles, digital media innovation, and platform-specific best practices

• Familiarity with scalable production workflows and creative automation tools

• Strong people management skills and a proven ability to build high-performing teams

• Exceptional communication and stakeholder management abilities across cross-functional teams

The total cash range for this position in West Hollywood is $197,000.00 to $275,500.00. Employees in this role have the potential to increase their pay up to $315,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.