Director, Digital Brand Marketing & AI strategy

Radiometer; Boston (MA); On-site; USD 160,000 - 195,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Job summary

Danaher seeks a Director, Digital Brand Marketing & AI Strategy to translate global brand strategy into high‑performing digital experiences across channels. Hybrid role based in Boston Seaport or Washington, DC, on‑site.

You will embed AI into content, lead global digital content strategy, and operate with DBS discipline to drive measurable business growth through cross‑functional collaboration.

Qualifications

• 8–12+ years in digital marketing, growth, or brand activation roles.
• Proven experience managing global, multi‑channel digital ecosystems.
• Strong understanding of: brand strategy, storytelling, and performance marketing (SEO/SEM/AEO).
• Data‑driven marketer skilled in AI‑enabled marketing, analytics, measurement, and agile optimization.
• Travel up to 15% to other Danaher sites and conferences.

Responsibilities

• Lead end‑to‑end strategy and execution across all digital channels and content platforms.
• Embed AI into content creation, personalization, and optimization at scale.
• Drive global content strategy to enable growth and cross‑region alignment.
• Establish KPIs and dashboards; iterate to improve speed, quality, and impact.

Skills

Digital marketing

AI strategy

Brand strategy

Growth marketing

Performance marketing

Content strategy

Job description

Director, Digital Brand Marketing & AI Strategy

Bring more to life. At Danaher, our work saves lives. And each of us plays a part. Fueled by our culture of continuous improvement, we turn ideas into impact – innovating at the speed of life. Our 60,000+ associates work across the globe at more than 15 unique businesses within life sciences, diagnostics, and biotechnology. Are you ready to accelerate your potential and make a real difference? At Danaher, you can build an incredible career at a leading science and technology company, where we’re committed to hiring and developing from within. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. Learn about the Danaher Business System which makes everything possible.

The Director, Digital Brand Marketing & AI strategyis responsible for translating our global brand strategy into a high-performing digital experience across every channel, while embedding AI into how we create, distribute, and optimize content at scale. This is not a traditional digital marketing role.This is a builder‑operator role, for someone who can architect modern, AI‑powered digital strategiesandexecute them with speed, precision, and measurable impact.You will sit at the intersection of brand and business growth. This position reports to the VP, Corporate Brand and Marketing Strategy and is part of the Danaher Corporate Communications team located in either our Washington, DC or Boston Seaport office as a fully on‑site role.

In this role, you will have the opportunity to:

1. Activate the Danaher Brand Across the Global Digital EcosystemLead end‑to‑end strategy and execution across all digital channels, including:Corporate website and ecosystemSEO/SEM and performance marketingOrganic and paid social (LinkedIn, YouTube, emerging platforms)CRM and lifecycle marketingContent platforms and digital storytelling hubsTranslate global brand strategy into digitally native experiences that drive awareness, engagement, and measurable business impactEnsure consistency with flexibility,maintainingbrand integrity while enablingOpCosto localize for relevance
2. Embed AI Into the Core of Enterprise Brand MarketingAct as the embedded AI champion within Corporate Brand MarketingPartner closely with data science, IT, and external partners to:Deploy AI-enabled content creation and personalizationOptimizemedia, targeting, and conversion through machine learningScale insights through predictive analytics and automationIdentifyand pilot next‑generation capabilities (generative AI, dynamic content assembly, intelligent workflows)Build repeatable frameworks that embed AI into how weoperate—not just what we test
3. Build and Orchestrate Global Content That Drives GrowthLead the development and execution of an integrated, global digital content and storytelling funnelEnsurealignment across Corporate,OpCos, and regions - connecting brand to commercial outcomesDrive full‑funnel Brand performanceCreate modular, scalable content systems that can flex and scale
4. Operate with Danaher Business System (DBS) DisciplineEstablish clear KPIsBuild and manage dashboards to track performanceUse DBS tools to continuously improve speed, quality, and effectivenessTurndata into action - rapidly iterating and scaling
5. Balance Strategy + ExecutionMove seamlessly between:Strategic design (architecting global frameworks)Hands‑on execution (launching,optimizingchannels)Act with urgency and agility, prioritizing what drives the most impact

Essential requirements of the job include:

• 8–12+ years in digital marketing, growth, or brand activation roles
• Proven experience managingglobal, multi‑channel digital ecosystems
• Strong understanding of:
  • Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM/AEO).
  • Data‑driven marketer skilled in AI‑enabled marketing, analytics, measurement, and agile optimization.
  • Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences.
  • Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact.
• Travel, Motor Vehicle Record & Physical/Environment Requirements: Ability to travel up to 15% to other Danaher sites and conferences, with some international travel
• It would be a plus if you also possess previous experience in: Developing and/or leading a cohesive, high‑performing global digital ecosystem aligned to brand strategy AI embedded into core workflows, unlocking speed, personalization, and scale Measurable and proven impact on brand strength

Danaher offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

The annual salary range for this role is $160,000 - $195,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

For more information, visit www.danaher.com.

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Danaher is a leading global life sciences, biotechnology, and diagnostics innovator, helping to solve many of the world’s most important health challenges, ultimately improving quality of life for billions of people today, while setting the foundation for a healthier, more sustainable tomorrow. The Danaher ecosystem is made up of more than 15 businesses united by a shared commitment to innovate for tangible impact.

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