Director, Digital Audience Growth (Remote)

Nashville Public Radio; Washington (District of Columbia); Remote; USD 100,000 - 130,000; Full time

Job summary

A leading nonprofit organization is seeking a Director of Digital Audience Growth to optimize audience engagement and develop strategies to enhance retention. The ideal candidate will bring extensive experience in audience development, analytics tools, and a strong dedication to journalism and innovative audience strategies. This role involves collaboration across various teams to align editorial with business objectives and drive growth initiatives.

Benefits

24 vacation days and 16 paid holidays annually

Up to 16 weeks of paid parental leave

401(k) with employer contributions

Premium health coverage with $0 in-network deductible

Dental, vision, disability, and life insurance

Flexible Spending Accounts

Pet insurance

Qualifications

• 8+ years in audience development or digital marketing.
• 3-5 years in a newsroom or journalism-adjacent environment.
• Proven ability to communicate data findings.

Responsibilities

• Define audience engagement and development strategy.
• Monitor key performance indicators across digital platforms.
• Collaborate with teams for content strategy and user experience optimization.

Skills

Analytics

Digital Marketing

Project Management

Collaboration

SEO

Email Marketing

Education

Bachelor’s degree or equivalent experience

Tools

Google Analytics

HubSpot

WordPress

Job description

About Us

The Chronicle of Philanthropy, the premier source of news, analysis, and professional development for the rapidly growing nonprofit sector, has embarked on an exciting and monumental new chapter. After becoming an independent nonprofit in 2023, the Chronicle is innovating and expanding as it shines a spotlight on one of the most under-covered but crucial areas of American life.

The Director of Digital Audience Growth drives cross-platform strategies to grow, engage, and retain audiences. This role unites editorial, marketing, revenue, and tech teams to deepen engagement with both members and prospects. The ideal candidate is a data-driven, collaborative leader with a passion for journalism and audience growth. Reports to the Senior Director, Audience Development & Marketing

Key Responsibilities

Audience Development Strategy & Leadership

• Define and implement a comprehensive audience engagement and development strategy aligned with organizational revenue and growth goals.
• Serve as a key partner in aligning editorial and business priorities, ensuring audience efforts support broader company objectives.
• Collaborate cross-functionally with business, editorial, and tech teams to align initiatives, support content strategy, and optimize newsletter and social media engagement—all while maintaining clear, timely communication with stakeholders.
  
  

Analytics & Optimization

• Leverage tools such as Google Analytics 4 (GA4), CRM data, customer journey mapping, and user surveys to gain a comprehensive understanding of audience behavior, preferences, and pain points.
• Monitor key performance indicators (KPIs) across digital platforms, including website, email, social, and other media channels, to identify trends, opportunities, and areas for improvement.
• Develop and deliver clear, actionable performance reports and dashboards tailored to various internal stakeholders, translating complex data into strategic insights.[AS2]
• Design and implement A/B and other testing strategies to evaluate creative assets, messaging, user flows, and conversion funnels.
• Analyze test outcomes and site metrics to optimize content, layout, and targeting, enhancing overall engagement and conversion rates.
• Collaborate cross-functionally with newsroom, marketing and tech teams to translate data insights into tactical and strategic improvements.
• Stay current on analytics tools, tracking technologies, and data privacy standards to ensure compliance and innovation in performance measurement.
  
  

Audience Engagement & Growth

• Collaborate with editorial teams to develop scalable engagement strategies, such as:
  • User acquisition campaigns
  • Newsletter growth and click-through optimization
  • Lead nurturing and lifecycle communication
• Leverage SEO best practices and collaborate with content creators to improve organic reach.
• Manage newsletter strategy with a focus on segmentation, personalization, and performance optimization.
• Develop and oversee audience tagging/taxonomy processes to improve content targeting and analytics.
  

Product, Campaign & Partnership Development

• Collaborate with the business and technology teams on user experience optimization and full-funnel engagement across platforms and products.
• Support sales and editorial teams in developing promotional campaigns for high-impact content and large-scale newsroom projects.
• Coordinate with external agencies and vendors to ensure successful campaign execution and platform integration.
  
  

Qualifications

• Bachelor’s degree or equivalent experience required.
• 8+ years in audience development, digital marketing, or media strategy, with at least 3 years in a leadership role.
• 3–5 years working in a newsroom or journalism-adjacent environment.
• Proven expertise in analytics tools (e.g., Google Analytics, GA4), CRM/database platforms (HubSpot), and content management systems (WordPress).
• Deep knowledge of SEO, email marketing, and A/B testing practices.
• Proven ability to communicate data findings into clear, actionable analysis.
• Strong project management, communication[AS3] [NA4] , and collaboration skills are important.
• Strategic thinker with a passion for journalism and audience-centric innovation.
• Commitment to diversity, equity, and inclusion in both internal practices and audience engagement.
  
  

Compensation & Benefits

Posted Salary Range: $100,000 – $130,000 annually (commensurate with experience)

Benefits Include:

• 24 vacation days and 16 paid holidays annually (including year-end closure)
• Up to 16 weeks of paid parental leave, 16 weeks of paid medical leave, and 2 weeks of paid family leave
• 401(k) with 3% automatic employer contribution and up to 3% employer match
• Premium health coverage with $0 in-network deductible (CareFirst BlueChoiceAdvantage Platinum Plan)
• Dental, vision, disability, and life insurance
• Flexible Spending Accounts (health care, dependent care), public transit, and parking pre-tax programs
• Pet insurance
  
  

About Our Culture

We are committed to fostering a diverse, inclusive, and collaborative environment that empowers all team members to thrive. We believe diverse perspectives enrich our journalism, drive innovation, and strengthen our mission.