Director, Digital Audience Engagement

Franklin Templeton; Baltimore (MD); Hybrid; USD 171,000 - 222,000; Full time

Benefits offered by this job

PTO (Paid Time Off)

Health coverage

401(k) with match

Employee stock investment plan

Education assistance

Wellbeing program

Job summary

Franklin Templeton seeks a Director of Digital Audience Engagement to lead a small team and collaborate across brand, marketing, communications, product, sales, and investment teams. You will champion fresh messaging for FIRST initiatives and drive commercial outcomes through innovative engagement programs.

You will mentor managers, direct agencies, and partner with global communications to align earned media and market commentary with business goals, including digital native investor strategies

Qualifications

• Bachelor’s degree or equivalent relevant experience required.
• 10+ years of experience in digital engagement or communications.
• Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.
• Exceptional presentation and storytelling capabilities.
• Strong writing, editing, and content development skills.
• Experience with digital engagement and audience growth tools.
• Practical experience applying artificial intelligence in business processes.
• Start-up or entrepreneurial experience is highly valued.
• Experience working within regulated industries is preferred.

Responsibilities

• Guide FIRST and our Digital Assets teams in building strategic audience engagement and creative communication plans across earned media, social media, thought leadership, content, events/conferences, digital platforms, campaign planning and more.
• Evolve our key messaging framework, narrative, and strategy to elevate Franklin Templeton and showcase our future-forward thought leadership, as well as our fintech, digital assets, and crypto investing units, and any new innovation programs generated by FIRST.
• Write detailed strategic briefs, with deep audience and category insights, which serve as the north star for each project and the go-to resource for internal and external partners as they produce successful engagement programs.
• Support our sales and business development colleagues as they consider strategic communications and digital engagement in their plans to drive commercial activity, deal flow and AUM generation.
• Partner closely with the Franklin Templeton Global Communications team to drive an earned media, PR and market commentary strategy aligned to key business goals.
• Mentor and lead a team of hands-on managers who will oversee strategies across internal and external communications, social media management, content, creative, web experiences, events, sponsorship, conference planning and more.
• Direct 3rd party creative, PR, events, digital, and social media agencies to produce great work, efficiently and at scale.
• Lead by example and encourage the team and partners to integrate AI tools across communications and digital engagement plans.
• Serve as an expert on next-gen audiences and digital engagement trends, with a particular focus on digital native investors.
• Explore and leverage new digital engagement platforms and produce content programs optimized for emerging channels.
• Build trust and rapport with internal partners across marketing, sales, digital/web, brand, legal and compliance to launch innovative audience engagement programs and communication plans.

Skills

Digital engagement

Storytelling

Writing

Content development

Cross-functional collaboration

Leadership

Presentation

Regulated industries experience

Education

Bachelor’s degree or equivalent

Tools

AI tools

Digital engagement tools

Job description

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

About The Department

The Franklin Innovation Research, Strategies and Technologies (FIRST) team serves as Franklin Templeton's hub for innovation, helping the firm identify, develop, and advance opportunities at the intersection of investment management and emerging technologies. The team plays a key role in shaping the firm's digital assets strategy and bringing innovative solutions to market, while fostering collaboration across business, investment, and technology functions. Through thought leadership, strategic initiatives, and experimentation with next-generation technologies, FIRST helps position Franklin Templeton at the forefront of the evolving financial services landscape.

Role Summary

The Director, Digital Audience Engagement will be responsible for leading a small team and working cross-functionally with brand, marketing, communications, product, sales, investment teams, 3rd party agencies and the broader Franklin Templeton business. The incumbent will drive commercial outcomes by championing a fresh approach to strategic messaging and engagement across FIRST initiatives.

Responsibilities Include

• Guide FIRST and our Digital Assets teams in building strategic audience engagement and creative communication plans across earned media, social media, thought leadership, content, events/conferences, digital platforms, campaign planning and more.
• Evolve our key messaging framework, narrative, and strategy to elevate Franklin Templeton and showcase our future-forward thought leadership, as well as our fintech, digital assets, and crypto investing units, and any new innovation programs generated by FIRST.
• Write detailed strategic briefs, with deep audience and category insights, which serve as the north star for each project and the go-to resource for internal and external partners as they produce successful engagement programs.
• Support our sales and business development colleagues as they consider strategic communications and digital engagement in their plans to drive commercial activity, deal flow and AUM generation.
• Partner closely with the Franklin Templeton Global Communications team to drive an earned media, PR and market commentary strategy aligned to key business goals.
• Mentor and lead a team of hands-on managers who will oversee strategies across internal and external communications, social media management, content, creative, web experiences, events, sponsorship, conference planning and more.
• Direct 3rd party creative, PR, events, digital, and social media agencies to produce great work, efficiently and at scale.
• Lead by example and encourage the team and partners to integrate AI tools across communications and digital engagement plans.
• Serve as an expert on next-gen audiences and digital engagement trends, with a particular focus on digital native investors.
• Explore and leverage new digital engagement platforms and produce content programs optimized for emerging channels.
• Build trust and rapport with internal partners across marketing, sales, digital/web, brand, legal and compliance to launch innovative audience engagement programs and communication plans.

What Will Help You Be Successful in This Role

• Bachelor’s degree or equivalent relevant experience required.
• 10+ years of experience in digital engagement or communications.
• Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.
• Exceptional presentation and storytelling capabilities.
• Strong writing, editing, and content development skills.
• Experience with digital engagement and audience growth tools.
• Practical experience applying artificial intelligence in business processes.
• Start-up or entrepreneurial experience is highly valued.
• Experience working within regulated industries is preferred.

Soft Skills

• Ability to influence and build stakeholder alignment.
• Strong relationship-building and collaboration skills.
• Effective negotiation and budget management capabilities.
• Innovative mindset with a willingness to challenge convention.
• Proven people leadership and coaching abilities.
• High adaptability in fast-changing environments.
• Ability to communicate vision and drive execution.

This is a hybrid role that can be based out of New York City (NY), Short Hills (NJ), Baltimore (MD), Stamford (CT), or Boston (MA).

Franklin Templeton offers employees a competitive and valuable range of total rewards, designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, learning resources, career development programs, reimbursement for certain education expenses, paid time off, and a wellbeing program. We expect the annual salary for this position to range between $171,000 - $222,000, depending on location and level of relevant experience, plus discretionary bonus.

Highlights Of Our Benefits Include

• Paid Time Off: Three weeks of PTO in your first year
• Health Coverage: Competitive medical, dental, and vision insurance to support your well-being
• Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
• Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
• Learning Education Assistance Program (LEAP): To support your ongoing growth and career advancement
• Employee Investment Benefits: Opportunity to purchase company funds with no sales charge

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.