Director, Digital Analytics

Michael Kors; United States; On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Generous Paid Time Off

Summer Fridays

Internal Mobility Across Brands

Discount

401k Match

Paid Parental Leave

Wellness Program

Commuter Benefits

Gym Discounts

Job summary

Michael Kors is seeking a Director, Digital Analytics to lead analytics and insights across the eCommerce funnel and KorsVIP app. You will build analytics reports and workspaces for stakeholders to self‑serve insights and guide decisions.

You will mentor a team, drive KPI development, and partner with Digital Data on tagging. Strong Adobe Analytics and A/B testing experience are required.

Qualifications

• Bachelor degree in a quantitative field is required.
• 10+ years of experience in e‑commerce or digital analytics.
• Expert level Adobe Analytics and Adobe Workspace skills.
• Strong ability to convey data stories to business partners.
• Experience with tagging strategy and A/B testing platforms.

Responsibilities

• Act as a Digital Analytics SME for eCommerce and Digital Marketing reporting and analytics.
• Develop and maintain KPIs and insights on visitor behavior and engagement.
• Lead analyses to identify opportunities to improve conversion and profitability.
• Partner with Digital Data team on tagging strategy and reporting requirements.
• Monitor site performance and provide actionable insights to stakeholders.
• Mentor and develop a high‑performing Digital Analytics team.

Skills

Adobe Analytics

Excel

PowerPoint

A/B testing

Data storytelling

Leadership

Cross‑functional collaboration

Education

Bachelor's Degree in Statistics, Analysis, Economics, Mathematics, or related field

Tools

Adobe Analytics

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

—

Who You Are:

As the Director, Digital Analytics you are responsible for the development and dissemination of analyses and insights on customer experience throughout the funnel, with recommendations to improve customer engagements, sales, and profitability on the Michael Kors eCommerce sites and KorsVIP app.

You will be an integral member of the site A/B testing team. You will build best-in‑class analytics reports, workspaces, and processes which enable Site Merchants, Digital Marketers, Merchants, Planners, and the Creative team to self‑serve and make data driven decisions. You will work with the business on reporting requirements. You will also work with the Digital Data team on tagging strategy and advise on tagging requirements.

What You’ll Do:

• Act as a Digital Analytics SME for all eCommerce & Digital Marketing reporting, workspaces, and analytic methods.
• Develop & maintain daily, weekly, quarterly, and seasonal eCommerce KPIs & hindsights to understand how visitors are shopping the site and identify opportunities for improvement.
• Produce analyses and insights which uncover trends and patterns in visitor behaviour on the Michael Kors sites, with recommended actions to drive visitor engagement, and improve conversion.
• Develop and maintain reporting requirements for existing & new functionality, partner with the Digital Data team to translate them into a Tagging strategy.
• Proactively monitor site performance with automated alerts as well as daily review of KPIs & key areas of the site.
• Provide insights which identify areas of friction on the sites, estimate the value of a test, and analyse the performance of all A/B tests.
• Educate and mentor business partners on Adobe Analytics capabilities, workspaces, and digital analytics best practices.
• Build, lead, and develop a best-in‑class Digital Analytics team, fostering a culture of data‑driven decision making, continuous learning, operational excellence, and strategic partnership across eCommerce, Marketing, Product, and Technology teams.

You’ll Need to Have:

• Bachelors Degree required in Statistics, Analysis, Economics, Mathematics, or related field
• 10+ years of experience in e‑commerce
• Strong quantitative analysis skills with ability to convey complex concepts and tell the data story to business partners
• Ability to understand key business priorities and leverage digital analytics to address them
• Expert level skills in Adobe Analytics, including Adobe Workspace
• Advanced Excel skills, proficient with PowerPoint
• Experience with A/B testing solutions, such as Target, Dynamic Yield, Optimizely
• Creative problem solver with strong organisational skills
• Excellent written and verbal communication skills
• Strong cross‑functional collaboration skills; experience building and maintaining relationships across a wide range of business partners
• Consultative, service‑based mindset

MK Perks:

• Generous Paid Time Off & Holiday Calendar
• Summer Fridays
• Internal Mobility Across Brands
• Cross‑brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits
• Gym Discounts

—

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, colour, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [e-mail].

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full‑time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range:

170,000.00 - 190,000.00 USD