Director, Development Demand Center

Socket.dev; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Room discounts across properties

Recharge days and volunteering days

Hybrid work model

Job summary

IHG Hotels & Resorts seeks a Director, Development Demand Center (DDC) to lead the Americas’ centralized demand gen and inside sales strategy, coaching SDRs and turning insights into programs and technology.

You will partner with senior leadership to shape strategy, optimize CRM and analytics, and drive pipeline growth; travel is less than 10%, with a hybrid Atlanta office.

Qualifications

• 10+ years in B2B marketing, demand generation, or business development.
• Experience building demand centers, inside sales, or growth programs.
• Strong CRM, analytics, and digital marketing platform knowledge.
• Proven ability to lead cross-functional teams and drive change.
• Experience managing complex sales cycles and growth initiatives.

Responsibilities

• Lead strategy and evolution of the DDC to drive growth and objectives across the Americas.
• Generate, qualify, and nurture demand; align with leadership on market planning.
• Partner with tech and analytics teams to optimize CRM, data, and reporting.
• Establish measurement frameworks and strong value propositions and enablement tools.
• Coach and manage the inside sales (SDR) team and pipeline execution.
• Build and lead a high-performing team across departments and partners.

Skills

B2B marketing & demand generation

Sales enablement & commercial strategy

CRM platforms & marketing automation

Cross-functional leadership

Managing complex sales cycles

Tools

Salesforce

Marketing automation

Job description

The Director, Development Demand Center (DDC) leads IHG’s centralized function for finding, engaging, and qualifying hotel owners and developers across the Americas region, including the United States, Canada, Mexico, Latin America and the Caribbean. The Director stands up this capability, personally coaching and managing the inside sales (SDR) team while turning market intelligence and owner insights into marketing programs and the technology that support them, delivering qualified opportunities to the Americas development team and partnering with senior IHG Americas leadership to shape strategy.

Your day to day

• Lead the strategy, execution, and continuous evolution of the DDC to drive development growth and commercial objectives across the Americas region.

• Generate, qualify, and nurture demand through integrated marketing and sales acceleration programs, partnering with Development leadership on market planning to prioritize high-potential opportunities and increase pipeline conversion.

• Partner with technology and analytics teams to optimize CRM, data, and reporting capabilities that enable scalable growth, including demand gen process optimization for the SDR team.

• Establish performance measurement frameworks and compelling value propositions, content, and sales enablement tools that improve campaign effectiveness, funnel performance, and ROI.

• Personally coach and manage the inside sales (SDR) team, driving day-to-day pipeline execution.

• Build and lead a high-performing team while fostering alignment across Development, Marketing, Technology, Operations, and external partners.

What we need from you

• 10+ years of experience in B2B marketing, demand generation, sales enablement, commercial strategy, or business development.
• Experience building or managing demand generation centers, inside sales, growth marketing, or commercial acceleration programs.
• Strong understanding of CRM, marketing automation, data analytics, and digital marketing platforms.
• Demonstrated ability to lead cross-functional teams and organizational change initiatives.
• Experience managing complex sales cycles and driving measurable business growth.

Travel – less than 10% required

Location – Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office.

This expectation may be adjusted to evolve with the changing needs of the business.

#LI-SM1

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.