Director, Demand Generation & Marketing Operations

Americold Logistics, LLC.

Atlanta (GA)

On-site

USD 150,000 - 230,000

Full time

3 days ago

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Benefits offered by this job

Medical/dental/vision insurance

401(k) with company match

Paid time off

Job summary

Americold Logistics, LLC. seeks a senior marketing leader to drive demand generation and operations, lead a team responsible for ABM, events, digital marketing, and marketing technology. You will partner with sales, Ops, and Revenue teams to scale campaigns and measure impact.

The role requires 8+ years in B2B marketing, 3+ years of leadership, and strong analytics. Expect a strategic, hands-on leader who can optimize the marketing engine and align with enterprise priorities.

Qualifications

Bachelor’s degree in marketing, business, communications, or related field.
8+ years in progressive B2B marketing with demand gen, ops, digital, or commercial marketing.
3+ years leading marketing teams.
Experience with marketing automation platforms and CRM integrations.
Track record of multi-channel campaigns with measurable outcomes.
Experience collaborating with sales, revenue, or business development teams.
Experience managing marketing budgets and external agencies/vendors.
Strong analytics, attribution, and reporting skills.
Proficient in PowerPoint and Excel.
Willingness to travel up to 25%.

Responsibilities

Develop and execute demand generation strategies aligned to commercial goals.
Lead lead lifecycle processes, handoffs, scoring, and attribution frameworks.
Build ABM programs targeting strategic accounts and growth segments.
Oversee marketing tech ecosystem, automation, CRM integrations, and website tech.
Manage integrated campaigns across digital channels, events, content, emails, and paid media.
Create dashboards linking marketing activity to pipeline and outcomes.
Collaborate with Business Development to align programs with growth objectives.
Develop customer-facing materials, industry campaigns, and solutions content.
Lead digital marketing strategy including website optimization and conversion initiatives.
Establish governance and reporting for marketing performance.
Develop and mentor marketing team members, manage agencies and vendors.
Draft annual marketing plans, budgets, forecasts, and resource allocation.
Monitor industry trends and customer insights to identify opportunities.
Ensure alignment with enterprise priorities and brand standards.

Skills

Demand generation

Marketing operations

ABM

Marketing automation

CRM platforms

Multi-channel campaigns

Marketing analytics

Budget management

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Salesforce

Job description

Join the Cold Chain That Feeds the World. For over 120 years, Americold has connected producers, processors, distributors, and retailers to ensure food stays safe, fresh, and accessible. With 240+ facilities across four continents and 14,000+ team members, we’re a global leader in temperature-controlled logistics. Our mission is to help our customers feed the world – and we’re looking for people who share that purpose. We value customer service, innovation, and inclusion, and we invest in our people’s growth and well-being. If you’re ready to make a meaningful impact in a company that puts people first, Americold is the place for you.

What You’ll Do

Lead Americold's demand generation and marketing operations strategy to increase market awareness, strengthen customer engagement, support commercial growth, and build a scalable marketing engine. Partner closely with Business Development, Revenue Operations, Operations, and Communications to develop integrated campaigns, optimize marketing technology platforms, establish lead management processes, and deliver measurable business results. Lead a team responsible for events, creative services, digital marketing, and marketing technology while advancing Americold's evolution toward a world-class marketing function.

Essential Functions

Develop and execute demand generation strategies that support customer acquisition, account growth, and commercial objectives
Partner with Revenue Operations to establish and optimize lead lifecycle processes, marketing-to-sales handoffs, lead scoring models, and campaign attribution frameworks
Build account-based marketing (ABM) programs targeting strategic accounts and priority growth segments
Oversee Americold's marketing technology ecosystem, including marketing automation, CRM integrations, lead management workflows, reporting platforms, and website technologies
Develop and manage integrated marketing campaigns across digital channels, events, content marketing, email marketing, paid media, and industry programs
Create and maintain dashboards that connect marketing activity to engagement, pipeline development, and business outcomes
Partner with Business Development leadership to identify customer needs and develop marketing programs that support growth objectives
Lead development of customer-facing marketing materials, industry-specific campaigns, case studies, presentations, and solutions-based content
Manage Americold's digital marketing strategy, including website optimization, campaign performance, user experience, and conversion initiatives
Establish marketing performance metrics, governance processes, and reporting mechanisms to support data-driven decision making
Lead and develop marketing team members responsible for events, creative services, and marketing technology
Manage external agencies, consultants, and vendors to ensure effective execution and return on investment
Develop annual marketing plans, budgets, forecasts, and resource allocation recommendations
Monitor industry trends, customer insights, competitive activity, and emerging technologies to identify opportunities for growth and innovation
Collaborate with Communications, Public Relations, and Corporate Marketing leaders to ensure alignment with enterprise priorities and brand standards
Perform other duties as required

What Experience And Education You Need

Bachelor’s degree in marketing, Business Administration, Communications, or a related field
8+ years of progressive B2B marketing experience with responsibility for demand generation, marketing operations, digital marketing, or commercial marketing
3+ years of people leadership experience, including coaching and developing marketing professionals
Experience managing marketing automation platforms, CRM integrations, and marketing technology ecosystems
Experience developing and executing multi-channel marketing campaigns with measurable business outcomes
Experience working closely with sales, commercial, business development, or revenue teams
Experience managing marketing budgets, agency relationships, and external vendors
Strong understanding of marketing analytics, campaign measurement, attribution, and reporting
Proficiency with Microsoft Office applications, including PowerPoint and Excel
Ability to travel up to 25%

What Could Set You Apart

Experience in logistics, transportation, supply chain, manufacturing, industrial services, or other complex B2B industries
Experience implementing or managing HubSpot, Salesforce, or similar marketing and CRM platforms
Experience with account-based marketing (ABM) strategies and enterprise sales environments
Working knowledge of lead lifecycle management, marketing automation, customer journey mapping, and revenue marketing principles
Strong analytical mindset with the ability to translate data into actionable business recommendations
Excellent written, verbal, and presentation communication skills
Demonstrated success building scalable marketing processes and operational frameworks
Ability to influence and collaborate across multiple functions without direct authority
Proven ability to balance strategic thinking with hands‑on execution
Experience managing organizational change, process improvement, and marketing transformation initiatives
Exceptional project management and prioritization skills in a fast‑paced environment
Demonstrated integrity, accountability, and commitment to delivering results
Ability to communicate effectively with stakeholders ranging from frontline associates to executive leadership

Physical Requirements

Requires several hours per day of sitting, getting up and down from chairs, reaching, and/or bending.
Requires manual dexterity with normal hand and finger movements for typical office work, including the operation of computers, telephones, and similar equipment.
Requires ability to comprehend and communicate with others verbally and/or in writing.
May require travel by automobile and airplane for business.
May require visits to warehouse operations in temperatures at or below freezing.
May require the occasional lifting, carrying, positioning, and/or moving of objects weighing up to 20 pounds.

What We Offer

At Americold, we believe in taking care of our people. We offer benefits designed to support your health, financial well-being, and future. Our associates know what’s in it for them – opportunity, purpose and a values‑driven culture. When you join Americold, you become part of a mission to help our customers feed the world.

U.S. Only: Americold offers a range of benefits, including medical/dental/vision insurance, STD/LTD coverage, 401(k) with Company match, FSA, life insurance, EAP, and paid time off, some of which may vary depending on the particular position and whether it is covered by a collective bargaining agreement (CBA).