Director, Demand Generation

Sectigo; Scottsdale (AZ); Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Bonus structure

Hybrid work model

Job summary

Sectigo in Scottsdale is seeking a seasoned Demand Generation Leader to scale our B2B marketing efforts. You will own the pipeline and lead integrated campaigns across digital, field, and partner channels to drive revenue.

This role requires a strong background in B2B SaaS marketing, ABM, and CRM tools like Salesforce and HubSpot. You will build a high-performing team, partner with sales, and continuously optimize programs with data-driven insights.

Qualifications

• 10+ years in B2B demand generation with leadership experience.
• Strong background in B2B SaaS and/or security software industries.
• Experience designing and delivering integrated, multi-channel campaigns across digital, field, partner and lifecycle programs.
• Working knowledge of marketing automation and CRM tools such as Salesforce and HubSpot.

Responsibilities

• Own Marketing's pipeline through integrated, multi-channel campaigns.
• Define and lead account-based strategy engaging target accounts.
• Align sales and marketing for cohesive follow-up and account plans.
• Lead and develop a high-performing marketing team.
• Monitor KPIs and optimize campaigns with data-driven insights.

Skills

B2B SaaS marketing

Account-based marketing

Campaign management

Team leadership

Data-driven decisions

Strategic thinking

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering solutions that help the world's largest brands simplify how digital trust is managed and scaled. Sectigo's automated, cloud-native CLM platform issues and manages digital certificates across enterprise environments, enabling organizations to reduce complexity, accelerate time to value, and strengthen security across environments. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers, including 65% of the Fortune 500. Sectigo holds six combined active leadership seats in the CA/Browser Forum and ETSI and brings two decades of delivering unparalleled digital trust.

Simplicity at Scale.

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values -Support,Excellence,Communication,Teamwork,Integrity,GrowthandOpenness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you'd like to be part of our growth story in delivering a market leading user experience, we'd like to talk to you.

Job Description

We are looking for a talented Demand Genration Leader to join our growing global team at Sectigo.

This is a chance to build an integrated campaign motion at Sectigo. The Director, Demand Generation leads Sectigo's demand generation strategy and drives pipeline growth through integrated, multi-channel marketing campaigns. This individual owns Marketing's pipeline number, partners closely with sales and marketing leadership to build campaigns that work across digital, field and partner channels, and leads the team that delivers them. This individual should have a strong background in B2B SaaS marketing, deep expertise in account-based demand generation, and a track record of building and scaling revenue-driven programs.

Here are the core functions, responsibilities, and expectations for this role:

• Own Marketing's pipeline number - Accountable for the pipeline Marketing creates, orchestrating demand across digital, field and partner channels so they work together to hit the number.
• Define and lead integrated campaigns - Design and deliver integrated, multi-channel campaigns for net new, installed base and partner motions, supported by playbooks and templates that teams can run consistently.
• Set the account-based strategy - Define how Sectigo selects, tiers and engages target accounts, using intent and account data to direct programs in partnership with sales, and operate demand on the Demand Unit Waterfall or a similar model.
• Align sales and marketing - Establish a seamless collaboration framework with sales, pipeline conversion and product marketing so campaigns, follow-up and account plans work as one.
• Leverage technology to scale demand - Lead the use of marketing automation, intent and ABM platforms to execute targeted campaigns at scale.
• Measure, budget and refine - Define KPIs and reporting to track pipeline, conversion and cost per pipeline dollar, manage demand program investment, and continuously optimize based on data insights.
• Grow the installed base - Lead lifecycle and customer marketing programs that increase renewal, expansion and customer loyalty.
• Lead and develop a high-performing team - Build and mentor campaign and customer marketing managers, fostering a culture of accountability and performance excellence.
• Stay ahead of market trends - Monitor industry trends, including AI-enabled demand, and bring tested new tactics into our campaigns.
• Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

More information about this role:

• This is a full-time position working in a hybrid model and reporting to our Scottsdale office at least 3-4 days a week.
• The targeted compensation package for this role is between USD 160K and 180K plus a bonus structure, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends.

Qualifications

Education:

• Bachelor's degree in Marketing or a related field is strongly recommended. MBA and/or advanced degree is preferred.

Experience:

• Minimum of 10+ years in B2B demand generation, with 5+ years in aleadership capacity is required.

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Strong background in B2B SaaS and/or security software industries.
• Proven expertise in account-based demand generation, including running demand on a waterfall or demand unit model. One-to-one ABM experience is a plus.
• Experience designing and delivering integrated, multi-channel campaigns across digital, field, partner and lifecycle programs.
• Working knowledge of marketing automation and CRM tools (e.g., Salesforce, HubSpot) and intent or ABM platforms (e.g., 6sense, Demandbase).
• Deep understanding of enterprise sales cycles and complex account dynamics, with a track record of owning a pipeline number alongside sales.
• Strategic thinker with a revenue-driven mindset and a track record of driving measurable business outcomes.
• Exceptional leadership and team-building skills, with the ability to inspire and influence cross-functional teams.
• Outstanding communication and presentation skills, with the ability to engage and persuade senior stakeholders.
• Highly analytical and data-driven, comfortable applying AI to translate insights into actionable strategies.

Additional Information

Sectigo is an Equal Opportunity Employer.

At Sectigo, we are committed to providing equal opportunities throughout your career. We hire and promote the most qualified individuals based on their skills, experience, job requirements, and business needs. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, pregnancy, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable laws in the countries where we operate.

Our "One Sectigo" culture fosters a strong sense of belonging and supports a respectful, inclusive workplace free from discrimination and harassment.

To enhance your experience, Sectigo may use Artificial Intelligence (AI) tools during the recruitment process. We are committed to using AI responsibly and transparently, ensuring fairness, accuracy, and human oversight at every stage.

Global team. Global reach. Global impact. At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work - and our team members - reflect the positive outcomes we deliver to our customers every day.

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