Director, Demand Generation

HockeyStack; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

HockeyStack is seeking a Director of Demand Generation to lead the marketing efforts in a dynamic startup environment. This role involves managing multichannel campaigns, collaborating with sales teams, and using data-driven insights to optimize marketing strategies. Candidates should have experience in various marketing functions and a passion for driving growth as part of a high-performing team.

Benefits

Top 10% pay for the role

Personal brand building opportunities

Qualifications

• Experience in multiple areas of marketing, ideally as Director of Demand Generation.
• Familiarity with HubSpot to set up workflows and campaigns.
• Ability to manage multiple channels and prioritize tasks effectively.

Responsibilities

• Set up workflows and emails in HubSpot.
• Align spend and structure of campaigns between paid and organic.
• Plan and execute events and virtual engagements.

Skills

Multichannel Marketing

Campaign Management

Collaboration with Sales

Budget Management

Organizational Skills

Startup Experience

Tools

HubSpot

LinkedIn Live

Job description

HockeyStack is the Command Center for B2B revenue teams. It integrates with your CRM, marketing automation tools, ad platforms and data warehouse to show the ideal customer journey. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.

Director of Demand Generation will be the keystone of the marketing team. If hitting pipeline and revenue targets drive you to get the job done, no matter how big or small, we want to talk to you.

Who you are:

HockeyStack is not for the faint of heart. We are looking for people who want to build a unicorn, think big and execute well to get the job done. That means full time in our HQ office in San Francisco, but it also means top 10% pay for the role, building your personal brand while at work, and getting in early as we continue to grow.

You’re right for this role if you:

• Have experience in multiple areas of marketing or came up through operations, events, campaigns or another specialization that isn’t demand generation (you grew into a demgen role after touching other pieces of marketing)
• Are excited about the idea of (and actually) using HockeyStack to inform decisions on the marketing side from paid to organic and inbound to outbound
• Have experience working closely with sales reps (BDR → AE) and CS to make sure we are creating campaigns that cover the full lifecycle from new to expansion
• Love making sure the trains are running on schedule. Managing multiple channels and getting MVP messaging out the door
• Understand and love the positive chaos of working in a startup where there is never enough time to get everything done - so you know how to prioritize and make an impact
• Ideally, you’ve been in a Director of Demand Generation or Campaigns role before, but if you can show us how you have run multichannel, integrated campaigns with clear KPIs and learnings, please apply.

Day-to-day, your role will look like this:

• Jumping in to HubSpot to set up a workflow or email, LinkedIn Live to set up a broadcast, and negotiating contract terms with a vendor
• Working with our digital and SEO contractors to ensure paid and organic spend and structure are aligned to campaigns and have clear outcomes
• Planning events, virtual and face-to-face that include CMO dinners, satellites for major industry events like INBOUND and partner livestreams
• Writing a LinkedIn post about how you used HockeyStack to decide where to invest more budget this month and the outcomes it drove
• Segmenting our email database and reviewing customer journeys (a super cool feature in HockeyStack) to figure out the best nurture cadence and content
• You’ll also be managing spend / budgeting, tracking progress to goal on full funnel metrics and reporting and sharing campaign performance with the company.

If this job excites you, even if it scares you a little bit, we encourage you to apply - we would love to talk to you!