Director, Demand Generation

Dental Intelligence Inc.; Pleasant Grove (UT); Hybrid; USD 90,000 - 130,000; Full time

Job summary

A leading SaaS analytics company is seeking an experienced Demand Generation Leader to drive pipeline growth and revenue through strategic marketing efforts. You will lead a global team and optimize campaigns across various channels while utilizing tools like Hubspot and Salesforce. The role offers competitive benefits including medical, dental, vision, and flexible work locations.

Benefits

Competitive Medical, Dental & vision offerings

Company sponsored Life, Disability & AD&D

100% Paid Parental Leave

401K Retirement savings plan with company match

Tuition Reimbursement program

Flexible work location for most roles

Qualifications

• 5+ years in B2B demand generation or growth marketing.
• 3+ years in a leadership role.
• Proven track record in SaaS pipeline growth.

Responsibilities

• Lead demand generation strategy and set goals.
• Develop multi-channel marketing campaigns.
• Manage and mentor a global marketing team.

Skills

Leadership

Communication

Data-driven

Collaboration

Tools

Hubspot

Salesforce

Google Analytics

Google Search Console

Job description

We are the leading player in the SaaS analytics and workflow space for dental practices, launched in 2015 to help dentists manage and grow their practices. Our best-in-class tech makes it more fulfilling to be a dental professional and easier to be a patient. Nearly 9,000 dental practices utilize our platform to practice smarter, generating an average top-line production increase of 50% in the first 12 months. Whether a practice wants a comprehensive 2-year growth plan or simply a more effective Morning Huddle, we take the busy work out of growth. Our platform helps practices find patients, schedule them, follow up, collect payments, file their forms, design their treatment plans, and so much more. We seek an experienced Demand Generation Leader that can help us generate high-quality leads and drive revenue growth through strategic marketing and sales efforts. If the profile below sounds like you - let’s talk!

What You’ll Do

· Lead a comprehensive demand generation strategy, setting goals and KPIs to drive pipeline and revenue growth.

· Develop and optimize multi-channel campaigns (email, web, paid media, ABM, events, etc.) across market segments.

· Align with content, product marketing, and sales to optimize lead quality.

· Manage and mentor a global team of marketing professionals.

· Monitor and report campaign performance, leveraging tools like Hubspot and Salesforce.

· Own the demand gen budget, optimizing resource allocation for ROI.

· Track and report on key metrics (MQLs, SQLs, CAC, ROI, etc.) to inform decision-making.

What You’ll Bring

· 5+ years in B2B demand generation or growth marketing; 3+ years in a leadership role.

· Proven track record driving pipeline growth in SaaS, ideally with ABM experience.

· Proficiency with marketing automation (Hubspot), CRM (Salesforce), and analytics tools (Google Analytics, Google Search Console).

· Skillset spanning search engine optimization, paid search, paid social, email marketing, direct mail and account-based marketing.

· Exceptional communication skills and ability to successfully lead a fully remote team.

· Strong collaboration skills with sales and cross-functional partners.

· Data-driven, adaptable, and fluent in the latest digital marketing best practices.

What You’ll Love About Us

· Competitive Medical, Dental & vision offerings, including free medical premiums for employees, with buy up plan options, AND we match your HSA contributions.

· Company sponsored Life, Disability & AD&D

· 100% Paid Parental Leave

· 401K Retirement savings plan with company match up to 5.5% + unlimited access to financial advisors.

· Tuition Reimbursement program

· Flexible work location for most roles (in-office, work-from-home, or hybrid)