Director, Demand Generation

100 Everfox Holdings, LLC; Herndon (VA); Hybrid; USD 181,000 - 229,000; Full time

Benefits offered by this job

Flexible PTO

401k match

Healthcare coverage

Job summary

Everfox is seeking a senior Demand Generation leader to own and evolve our integrated marketing programs in a hybrid workspace near Herndon, VA. You will design multi‑channel campaigns aligned to growth goals and collaborate closely with Sales, Content, and Ops to accelerate pipeline.

The role requires significant experience in demand generation and ABM, with a focus on government and enterprise markets. A Bachelor’s degree is required, and the company provides a comprehensive benefits package

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Significant experience leading demand generation, integrated marketing, and pipeline‑driving programs, ideally in cybersecurity/technology/government sectors.
• Experience with B2B campaigns and enterprise buying cycles preferred.

Responsibilities

• Develop and own Everfox’s integrated demand generation strategy.
• Create and execute multi‑channel campaigns across digital, email, content, social, events, partners, and related tactics.
• Translate market insights and positioning into compelling demand programs for priority solutions.
• Build campaign plans with segmentation, journeys, offers, channel mix, activation, nurture, and measurement.
• Balance ongoing programs with initiatives aligned to company, solution, and geographic priorities.
• Establish planning processes, priorities, timing, and expected outcomes for Marketing and Sales stakeholders.
• Lead, mentor, and develop the demand generation team and establish operating rhythms.

Skills

Integrated campaigns

Demand generation

ABM marketing

Analytics & metrics

Leadership

Cross-functional

Education

Bachelor’s degree in Marketing

Tools

HubSpot

Salesforce

Job description

Trusted Connectivity for AI-Powered Dominance. Everfox delivers trusted connectivity to protect the world’s most critical environments and safeguard the sensitive data powering decision advantage. Built for mission‑critical operations, Everfox protects what matters most by securing how data moves, how users access it, and how threats are neutralized across every domain. We enable mission speed and secure collaboration across networks, domains, and allies, while ensuring the data powering AI and advanced analytics remains trusted and protected. We don’t just defend systems; we deliver decision dominance. Our Purpose. Protect what matters most by enabling organizations to operate security in the most complex and high‑risk digital environments. Our Vision. To be the most trusted authority in high‑assurance cybersecurity, enabling secure collaboration across every domain. Our Belief. Security should never limit mission success – it should enable it. Our Promise. We deliver absolute confidence in environments where failure is not an option.

We’re hiring for a hybrid role. You’ll work on-site with your team several days each week (typically 2–3), with the specific days set by your manager. Because regular in‑person collaboration is central to this job, we look for candidates who live within about 50 miles of the office. Everfox will consider reasonable accommodation as required by law.

Location

Herndon, VA, USA (Hybrid, 2-3 days per week)

Key Responsibilities

Integrated Campaign Strategy & Execution

• Develop and own Everfox’s integrated demand generation strategy aligned to growth objectives, priority markets, solutions, and audiences.
• Create and execute multi‑channel campaigns integrating digital, email, content, social, events, partners, and related tactics around shared messages and business goals.
• Translate Solution Marketing insights and positioning into compelling demand programs for priority solutions and use cases.
• Build campaign plans including segmentation, buyer journeys, offers, content requirements, channel mix, activation, nurture, and measurement.
• Balance always‑on demand programs with targeted initiatives supporting company, solution, geographic, and market priorities.
• Establish campaign planning processes that clarify priorities, timing, objectives, and expected outcomes for Marketing and Sales stakeholders.

Demand Generation & Pipeline

• Build programs that generate and accelerate qualified demand and measurable pipeline contribution.
• Develop audience and account segmentation strategies with Sales Leadership, Sales, Solution Marketing, and Marketing Operations.
• Partner with Sales teams to ensure effective lead and opportunity follow‑up and improve marketing‑to‑sales conversion.
• Implement account‑based and targeted approaches for priority accounts, markets, and buying groups.
• Optimize nurture strategies for long, complex government and enterprise buying cycles.
• Analyze campaign performance and recommend changes to improve engagement, conversion, pipeline impact, and marketing ROI.

Digital & Channel Activation

• Lead demand activation across paid/owned digital channels, email, web, social, events, webinars, partners, and other channels.
• Determine the most effective channel mix based on audience behavior, market dynamics, and performance.
• Partner with Content and Brand Engagement teams to identify and develop content required across buyer journeys and campaigns.
• Ensure campaign experiences and creative execution consistently align with Everfox brand standards.
• Coordinate with Field/Regional Marketing to adapt and activate global campaigns for regional audiences.

Sales & Cross‑Functional Alignment

• Build strong relationships with Sales Leadership and Sales to align campaigns with account priorities, pipeline needs, and market opportunities.
• Partner with Solution Marketing to ensure campaigns reflect differentiated positioning, customer needs, competitive dynamics, and solution priorities.
• Integrate events into broader campaigns rather than treating them independently.
• Collaborate with partner/channel stakeholders to identify opportunities for co‑marketing, joint demand creation, and campaign amplification.

Measurement & Optimization

• Define campaign objectives, KPIs, and success criteria in advance of launch.
• Partner with Marketing Operations to establish tracking, attribution, dashboards, lead lifecycle processes, and performance reporting.
• Monitor campaign performance across engagement, qualified demand, pipeline, conversion, and ROI.
• Apply test‑and‑learn approaches across messaging, segmentation, offers, channels, and tactics.
• Use data, performance metrics, and market insights to continuously optimize campaign effectiveness and investment.

Leadership

• Provide strategic leadership for demand generation and integrated campaign planning across the Marketing organization.
• Lead, mentor, and develop demand generation team members as the organization grows.
• Establish clear processes, roles, and operating rhythms that improve campaign quality, speed, and accountability.
• Manage agency and vendor partnerships and associated program budgets.
• Foster a collaborative culture with strong experimentation, measurement discipline, and continuous improvement.

Key Partnerships

• Solution Marketing: Defines markets, audiences, positioning, solution priorities, and value differentiation.
• Content & Brand Engagement: Develops content and audience engagement programs that fuel campaigns.
• Brand & Creative: Ensures creative standards and campaign experience align with Everfox’s brand.
• Marketing Operations & Analytics: Owns automation, attribution, HubSpot/Salesforce workflows, data, and reporting.
• Field/Regional Marketing: Activates/adapts campaigns for regional audiences and market needs.
• Sales Leadership & Sales: Align demand generation priorities with account priorities, pipeline needs, sales capacity, and feedback.

Key Knowledge and Skills

• Expertise in integrated campaign strategy, multi‑channel demand generation, and account‑based marketing.
• Strong analytical skills with deep experience in performance measurement, attribution, and ROI optimization.
• Capable of translating solution positioning and market insights into compelling demand programs.
• Skilled in multi‑channel activation across digital, email, web, social, events, webinars, partners, and field channels.
• Proven cross‑functional collaboration with Sales, Marketing, Product, Content, and Operations teams.
• Strong leadership skills and experience coaching, mentoring, and building team capability.
• Ability to develop disciplined planning processes, operating rhythms, and executive‑level reporting.

Key Education Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree preferred.
• Significant experience leading demand generation, integrated marketing, and pipeline‑driving B2B programs, ideally in cybersecurity, technology, or government‑focused industries.

Success Indicators

• Qualified demand and pipeline contribution.
• Campaign‑sourced and campaign‑influenced opportunity creation.
• Engagement and conversion across priority audiences.
• Lead‑to‑opportunity conversion and funnel progression.
• Campaign performance and return on marketing investment (ROMI).
• Strength and effectiveness of integrated, multi‑channel programs.
• Sales team engagement and follow‑up on marketing‑generated demand.

Compensation & Benefits

A reasonable estimate of the base salary range for this role is: $181,000.00-229,300.00 USD. The actual salary offered may vary within the range based on a candidates' unique experience, locale, and business needs. In addition to a base salary and bonus plans, Everfox offers a generous benefits package including flexible PTO, a 401k match, and contribution to healthcare coverages. Our Talent Acquisition team will provide specific information regarding bonus eligibility and benefits offerings.

Everfox is an equal employment opportunity employer and complies with all applicable federal, state, and local laws prohibiting discrimination. Everfox does not discriminate against any employee or applicant based on race, color, religion, sex, age, national origin, disability, veteran status, marital status, medical condition, or any other category protected by applicable law. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to [e-mail]. Everfox is a Federal Contractor. Certain positions with Everfox require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum. Applicants must have the right to work in the location to which you have applied.

Trusted Connectivity for AI-Powered Dominance. Everfox delivers trusted connectivity to protect the world’s most critical environments and safeguard the sensitive data powering decision advantage. Built for mission‑critical operations, Everfox protects what matters most by securing how data moves, how users access it, and how threats are neutralized across every domain. We enable mission speed and secure collaboration across networks, domains, and allies, while ensuring the data powering AI and advanced analytics remains trusted and protected. We don’t just defend systems; we deliver decision dominance. Our Purpose. Protect what matters most by enabling organizations to operate security in the most complex and high‑risk digital environments. Our Vision. To be the most trusted authority in high‑assurance cybersecurity, enabling secure collaboration across every domain. Our Belief. Security should never limit mission success – it should enable it. Our Promise. We deliver absolute confidence in environments where failure is not an option.