Director, Demand Generation

Crescendo; Greensboro (NC); Remote; USD 65,000 - 80,000; Full time

Job summary

Crescendo is seeking a Director of Demand Generation to lead the demand engine strategy and execution across various channels. The role involves building campaigns, managing a team, and optimizing marketing efforts to drive pipeline creation. The ideal candidate has extensive experience in B2B SaaS and a strong analytical mindset.

Benefits

Remote working arrangements

Generous paid vacation

Attractive benefits package

Training opportunities

1-on-1 coaching

Qualifications

• 7+ years in B2B SaaS demand generation with proven pipeline impact.
• 2+ years managing marketers and agencies.

Responsibilities

• Build and execute a data-driven demand generation roadmap.
• Lead and develop the Events Marketing Manager.

Skills

Analytical Skills

Copywriting

Leadership

Tools

HubSpot

Digital Advertising Platforms

Job description

1 day ago Be among the first 25 applicants

About Us

Crescendo is redefining customer experience with AugmentedAI. We blend human expertise with AI automation to deliver faster, more accurate support at lower cost. Backed by top‑tier investors and used by leading brands, we are scaling fast.

About Us

Crescendo is redefining customer experience with AugmentedAI. We blend human expertise with AI automation to deliver faster, more accurate support at lower cost. Backed by top‑tier investors and used by leading brands, we are scaling fast.

The Role

As the Director, Demand Generation, you will own the full demand engine—strategy through execution—across digital, events, and partner channels. You start with one direct report (Field Marketing Manager) and agency support. Until we grow the team, you are comfortable rolling up your sleeves to build campaigns and generate pipeline yourself.

What You’ll Do:

• Build and execute a data‑driven demand generation roadmap tied to ARR goals
• Lead, coach, and develop the Events Marketing Manager; hire and onboard future team members as we scale
• Design integrated campaigns that combine paid media, webinars, email, field events, and ABM
• Stand‑up and scale an account‑based marketing (ABM) program that aligns marketing and sales on target accounts
• Partner with product marketing, brand, content and sales to drive pipeline creation and conversion
• Work with Marketing Operations to leverage our marketing automation and CRM stack (HubSpot) and ensure clean attribution across the buyer journey
• Measure everything. Report weekly on funnel health, pipeline, and ROI. Iterate fast
• Optimize budget allocation to hit pipeline targets within spend guardrails
• Launch experiments to uncover new channels and growth levers
  
  

What We Expect From You:

• 7+ years in B2B SaaS demand generation with proven pipeline impact
• 2+ years managing marketers and agencies
• Hands‑on expertise with HubSpot CRM, digital advertising platforms and ABM tools
• Track record of running integrated campaigns
• Strong analytical skills; you live in the data and act on insights
• Copywriting chops and an eye for creative that converts
• Bias for action, low ego, and a builder mindset
  
  

Preferred Qualifications:

• Experience marketing AI or CX technology
• Familiarity with AI GTM tools like Clay
• Startup or high‑growth scale‑up background
• Familiarity with outcome‑based pricing models
  
  

What You’ll Get In Return:

• Remote working arrangements
• Competitive Base Salary
• Generous paid vacation
• Attractive benefits package including medical, dental, and vision options that are applicable per country of residence for all our full-time employees
• Training opportunities provided by Crescendo and outside entities
• 1-on-1 coaching with feedback sessions, mentorship, and opportunities for cross-functional development
  
  

Why Crescendo?

• We’re creating a new category: Augmented AI
• Our growth has been explosive—0 to $100M+ in ARR in under a year—and we’re just getting started
• Our model is built on outcomes, not buzzwords. That means we only win when our customers do
• You’ll join a high-performing, customer-obsessed team that values speed, creativity, and craft
• We’re remote-first, people-first, and purpose-driven
  
  

Company Culture Is At Our Core

Our core values bring intention to our work and set the tone for our culture. From the partners we serve to the associates who work with us, we share a set of core values that guide our actions.

• Care for others - Cooperate, empathize, and seek opportunities to put each other first
• Embrace growth - Expand your mind by taking calculated risks, developing your skills, and staying open to change
• Manifest trust - Trust is the bond that allows us to work at our highest levels, as members of a team, in a unified direction. It is continuously earned by delivering on our commitments
• Take ownership - Doing the right thing should come naturally
• Be humble - Seek guidance, receive feedback, ask questions, and listen to your colleagues
  
  

Crescendois proud to be an equal-opportunity workplace. We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other applicable legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We are committed to the inclusion of all individuals and will make reasonable accommodationsfor qualified individuals with disabilities in our job application process.If you require assistance or accommodations to participate in the job application or interview process, please [e-mail]

Powered by JazzHR

utmNqRznMB

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

Referrals increase your chances of interviewing at Crescendo by 2x

Sign in to set job alerts for “Marketing Director” roles.

Director of Sports Information, Communication, and Marketing

Director of Sales and Marketing (Full-Time) - Walnut Ridge

Greensboro--Winston-Salem--High Point Area 1 month ago

Regional Food Service Director of Operations - New Jersey Region

Greensboro--Winston-Salem--High Point Area 20 hours ago

Director of Sales And Business Development

Greensboro--Winston-Salem--High Point Area 6 days ago

Senior Manager, Marketing Mix & Media Analytics (Remote)

Manager, Marketing Product Management Maidenform

Greensboro, NC $65,000.00-$80,000.00 2 weeks ago

Greensboro, NC $59,400.00-$90,750.00 2 days ago

Greensboro, NC $40,000.00-$46,000.00 2 weeks ago

Associate Director for Career Development

COMMUNICATIONS & PUBLIC RELATIONS STRATEGIST (49690)

Advancement Team & Front Desk Administrator

Field Clinical Representative II - Greensboro, NC

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.