Director, Demand Generation

Compare Power; Dallas (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

Compare Power in Dallas, Texas, is looking for a Director of Demand Generation to lead B2B marketing efforts. This pivotal role requires a proven track record in demand generation and the ability to build pipelines autonomously.

The selected candidate will design multi-channel campaigns, own conference strategies, and ensure pipeline tracking. Candidates should have strong writing skills and be familiar with AI tools to enhance productivity. Compensation includes a variable bonus of up to $40,000.

Qualifications

• 6+ years in B2B demand generation with significant autonomy.
• Proven track record of building pipeline and sourcing revenue.
• Experience with multi-segment GTM motions is a plus.

Responsibilities

• Design and execute multi-channel demand gen campaigns.
• Build and manage the content calendar for marketing collateral.
• Own conference and event strategy including outreach and follow-up.

Skills

B2B demand generation

LinkedIn Campaign Manager

HubSpot

AI tools

RevOps knowledge

Strong writing skills

Job description

Compare Power is a fast-growing energy technology company operating in the deregulated retail energy market. We help consumers and businesses find the right energy plan through comparison tools, concierge services, and proprietary software products. We’re a lean, high-impact team that moves fast and builds things that matter.

The Role:

We’re hiring our first internal B2B marketer — a Director of Demand Generation who will own the full demand creation engine for a multi-channel revenue organization. You’ll work directly with the CRO to translate sales priorities into pipeline. No marketing team above you, no bureaucracy below. You’ll build this from scratch and have full ownership.

This role spans B2B2C Indirect channels (concierge, multifamily, single family, home services, strategic partnerships) and Direct commercial segments — two very different buyer journeys that will require both playbook development and hands‑on execution.

What you'll own:

• Design and execute multi‑channel demand gen campaigns (LinkedIn, email, paid digital, content) aligned to each sales segment’s ICP
• Build and manage the content calendar — thought leadership, sales enablement collateral, pitch decks, case studies, and email sequences
• Own conference and event strategy — pre‑event outreach, booth/collateral, and post‑event follow‑up campaigns
• Partner with AEs to develop channel‑specific positioning and messaging; translate sales feedback into campaign adjustments
• Track and report on pipeline influence, MQL‑to‑SQL conversion, and campaign ROI; manage to a CPL target
• Manage a small freelancer/agency network for design and production support; evaluate and manage MarTech stack

Who you are:

• 6+ years in B2B demand generation, with at least 2 years in a role where you operated with significant autonomy
• Proven track record of building pipeline and sourcing revenue, not just generating leads — you understand the difference
• Hands‑on with LinkedIn Campaign Manager, HubSpot (or equivalent CRM/MAP), and email automation tools
• Strong writer who can produce crisp, buyer‑centric copy across formats — you don’t outsource your voice
• Comfortable owning both strategy and execution; this is a player‑coach role, not a manager role
• AI‑native operator: You treat AI tools as your team. You actively use AI to research, draft, iterate, and scale output — and you’re always looking for the next way to do more with less through intelligent tooling. This isn’t optional; it’s how we expect this role to operate.
• RevOps fluency: You’ll work closely with our RevOps team to ensure every campaign is grounded in sales intelligence and that KPIs flow cleanly between marketing activity and sales outcomes. You understand CRM data, can read a pipeline report, and build campaigns that respond to what the data is actually saying — not what you assume.
• Experience with multi‑segment GTM motions (ideally both SMB/commercial and partnership/channel) is a plus
• Energy, utilities, multifamily, or marketplace/comparison marketing experience is a plus, not a requirement

What success looks like in Year One:

• Campaigns are running in each key vertical and measurable within 60 days
• Each sales segment has a documented ICP, messaging framework, and active campaign
• You’ve reduced external agency dependency while increasing output
• Pipeline generation is tracked and reported with confidence
• You own marketing’s contribution to sales pipeline — it’s your number, you know it cold, and you’re accountable to it

Compensation:

• Variable bonus: up to $40,000 tied to qualified pipeline and campaign performance metrics