Director, Demand Generation

ZeroFox, Inc.; Baltimore (MD); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Community-driven culture with employee events

Job summary

ZeroFox, Inc. is looking for a strategic Director of Demand Generation in Baltimore, MD. This role involves leading marketing sourced pipeline growth through innovative AI-driven demand generation initiatives and collaborating closely with Sales and Customer Success teams to optimize revenue impact.

The ideal candidate will have 10+ years of B2B SaaS marketing experience, particularly in cybersecurity. Responsibilities encompass overseeing comprehensive marketing strategies and ensuring that marketing investments align with measurable performance outcomes.

Qualifications

• 10+ years of B2B SaaS marketing experience, preferably in cybersecurity.
• Proven track record of exceeding pipeline and bookings targets.
• Strong understanding of marketing operations and analytics.

Responsibilities

• Lead the planning and optimization of integrated marketing programs.
• Drive new logo acquisition through various marketing channels.
• Collaborate with Sales to optimize lead generation.

Skills

B2B SaaS marketing experience

Leadership responsibility

ABM expertise

Digital marketing

Analytical mindset

Education

10+ years in relevant fields

Experience in cybersecurity preferred

Tools

Marketing technology platforms

Job description

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing, account-based marketing (ABM), and event marketing opportunities. This individual will manage the development and execution of integrated, AI-powered demand generation programs that drive awareness, engagement, pipeline creation, and bookings throughout the buying lifecycle.

Reporting to the EVP of Marketing, the Director of Demand Generation will manage a global team and oversee the full-funnel demand generation strategy, ensuring alignment between marketing investments and measurable performance outcomes. This individual will collaborate closely with Sales, Customer Success, Channel, and the broader Marketing team to accelerate growth and expand revenue impact.

Responsibilities

New Logo Acquisition and ABM

• Lead the planning, execution, optimization, and reporting of integrated marketing programs spanning awareness, engagement, pipeline creation, opportunity acceleration, and customer expansion.
• Serve as the primary driver of marketing-sourced and marketing-influenced pipeline opportunities and bookings.
• Drive new logo acquisition through campaigns and programs such as email marketing, ABM, in-person events, virtual events, partner co-marketing campaigns, and customer expansion campaigns
• Partner with Sales to optimize lead generation, pipeline velocity, and conversion rates across target segments and regions
• Evaluate and report on campaign performance and reallocate investments to maximize campaign ROI and revenue impact
• Develop and lead the ABM strategy, partnering closely with Sales to identify and engage high-value target accounts
• Collaborate with Product Marketing and Sales leadership to create personalized messaging, content, and campaigns for key accounts and buying committees
• Measure account progression, engagement, opportunity creation, and revenue contribution across ABM initiatives

Customer, Channel, and Event Marketing

• Develop customer lifecycle marketing programs that drive engagement, adoption, retention, advocacy, cross-sell, and upsell opportunities
• Partner with Customer Success and Account Management teams to support expansion pipeline and revenue goals
• Create customer-focused campaigns that strengthen relationships and increase customer lifetime value
• Support channel, alliance, technology, and strategic partnerships through joint go-to-market campaigns, co-branded programs, events, and pipeline-generating activities
• Oversee the global event strategy, including industry conferences, customer events, webinars, roadshows, and partner events
• Ensure event investments contribute directly to pipeline creation, opportunity acceleration, and revenue growth
• Build integrated pre-event, onsite, and post-event campaigns that maximize engagement and conversion

Early Adoption of AI Technologies

• Identify and leverage AI technologies to improve audience targeting, campaign personalization, content creation, and conversion optimization
• Partner with Marketing Operations and Digital teams to integrate AI capabilities into campaign planning, execution, reporting, and optimization.
• Build a culture of experimentation and continuous improvement through testing and AI-enabled insights

Collaboration and Team Management

• Partner with Marketing Operations to optimize lead flow management and campaign execution
• Collaborate with Product Marketing to ensure campaigns and product launches are differentiated, compelling, and aligned with corporate positioning
• Work closely with Digital and Web teams to optimize landing page performance, conversion rates, and user journeys across campaigns
• Establish strong partnerships with Sales leadership to ensure alignment around pipeline targets, account priorities, and revenue outcomes
• Lead, mentor, and develop a high-performing global demand generation team
• Establish goals, KPIs, weekly operating rhythms, and performance standards across the team
• Foster a culture of accountability, innovation, collaboration, and continuous optimization

• 10+ years of B2B SaaS marketing experience, preferably in cybersecurity, that includes leadership responsibility for demand generation and experience owning marketing-sourced pipeline, opportunity creation, and revenue performance metrics

• Proven track record of exceeding pipeline and bookings targets in high-growth SaaS organizations
• Expertise in lead acquisition, ABM, digital marketing, customer marketing, partner marketing, and event marketing
• Strong understanding of marketing operations, attribution, forecasting, analytics, and marketing technology platforms
• Early adopter of AI technologies to improve marketing effectiveness, efficiency, and revenue outcomes
• Strong executive presence and ability to influence cross-functional stakeholders across Sales, Marketing, Channel, Customer Success, and executive leadership.
• Analytical mindset with the ability to translate data into actionable business insights and strategic decisions

Success in This Role

• Consistently achieve or exceed marketing-sourced pipeline and bookings targets
• Increase new logo acquisition and accelerate pipeline velocity across target accounts and through campaign and/or event experiences
• Expand customer revenue through lifecycle, retention, and expansion marketing programs
• Grow partner-sourced and partner-influenced pipeline contribution
• Improve campaign efficiency and performance through AI-driven optimization and data-informed decision-making
• Build and lead a world-class global demand generation organization that serves as a key driver of company growth

• Competitive compensation

• Community-driven culture with employee events
• Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture

About us

ZeroFox is on a mission to make the internet safer for all. Innovation is at our core – we are relentless in the pursuit of finding new ways to disrupt external cyber threats on the surface, deep, and dark web. ZeroFox offers the only unified cybersecurity platform combining advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to protect customers from growing threats across the external attack surface. It’s a great time to join us in the Fox Den – with fresh private equity funding, expanding investments in AI, a people-first culture, and centers of excellence around the world, we’re growing like never before. If you’re looking for a mission-oriented, customer-focused, collaborative team and ready to take the fight to the adversary, apply to join us in the Den today.

Equal Opportunity

We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.