Director, Paid Social

Zenith; New York (NY); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Job summary

Zenith, a Publicis Groupe agency, seeks a Director, Paid Social in New York to lead a portfolio of client digital accounts, grow revenue, and ensure satisfaction across performance channels. You will partner with clients to optimize media spend and shape strategy across paid social, display, and programmatic efforts.

The role requires 8+ years in digital media, agency experience, and strong leadership with data-driven decision-making.

Qualifications

• BA/BS in Marketing/Advertising or related field.
• 8+ years in Digital Media; agency experience preferred.
• 5+ years in online advertising including paid social, display, programmatic, mobile, video, or e-commerce.
• Strong leadership and client-management capabilities with data-driven decision making.

Responsibilities

• Develops, manages, and monitors client P&Ls for assigned accounts.
• Implements robust media planning and performance optimization.
• Leads cross-functional teams and drives best-practice adoption.
• Presents strategic analyses and ROI-focused recommendations to senior stakeholders.

Skills

Digital Media

Online advertising

Team leadership

Analytics

Client management

Education

Bachelor's degree in Marketing/Advertising

Tools

Ad serving platforms

Online analytics solutions

Job description

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Director, Paid Social is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Director will be accountable to partner with clients to address measured Media landscape and work with client partners across multiple digital fields to propose and defend media spend across all performance-based marketing channels.

Responsibilities

• Develops, manages, and monitors client P&L’s for assigned accounts
• Implement well-rounded media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Works with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Prepares and presents annual financial plans and human resources plans
• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, Clevel executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process or all accounts
• Independently leads performance and strategy presentations
• Solves client problems and uses conflict management skills within a professional environment Page 2 of 2
• Manages strategy development and execution for complex marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Provide cross media planning training for their direct reports
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
• Contributes to blog, newsletter, training forums and/or task forces
• Guide teams in improving performance through advanced optimization capabilities, techniques from each platform, be SME in AI-enhanced campaign management and optimization capabilities, while applying sound strategic judgment

Qualifications

• B.A. or B.S., preferably in Marketing/Advertising or related field
• 8+ years of experience working in a Digital Media capacity
• Agency experience highly preferred
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Agency experience highly preferred
• 5+ years of experience in online advertising including paid social, display, programmatic, mobile, video or affiliate, direct marketing, or e-commerce
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Deep knowledge of ad serving platforms and online analytic solutions
• 2+ years of demonstrated success in managing and leading people
• 2- years of digital marketing, search engine, display, programmatic, and / or social marketing preferred

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/14/2026.