Director, Data & Platform Solutions

Zenithmedia; New York (NY); On-site; USD 170,000 - 180,000; Full time

Job summary

A leading company in advertising is seeking a Director of Data and Platform Solutions to oversee audience strategy and manage technology platforms. The ideal candidate will have extensive experience in digital media and a strong analytical mindset, driving better marketing decisions through data. Responsibilities include managing audience data, collaborating with analytics teams, and leading a team to achieve client objectives. This role offers a competitive salary and the opportunity to work in a dynamic environment.

Qualifications

• 8+ years of experience in digital media, ad technology, or analytics.
• Experience with large data sets and data modeling.

Responsibilities

• Oversee day-to-day operations in data platforms.
• Manage audience data to impact media strategies.
• Support writing media deliverables like RFPs and presentations.

Skills

Leadership

Communication

Analytical Thinking

Problem Solving

Education

B.A. or B.S. in Marketing, Advertising, or Data Science

Tools

DMP

CDP

DSP

Job description

2 weeks ago Be among the first 25 applicants

This range is provided by Zenith. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $180,000.00/yr

Direct message the job poster from Zenith

Senior Recruiter, Talent Acquisition at Publicis Media

The Data and Platform Solutions teams is a team of experts that help to deliver better marketing decisions using data, and apply expertise in how audience data can help impact a client’s business. Working closely with the media planning, investment, and analytics teams we translate client goals and objectives into actionable data using internal agency or external client technologies such as DMPs, RMNs, and CDPs. Our team goals are to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value of our client partnerships.

The Director of Data and Platform Solutions is a leader who will contribute to and oversee the audience strategy via audience creation and management of technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and executes the client’s investments in data and their technology stack.

The successful candidate is a curious problem solver with a knack for telling stories through data and analytically minded.

Role Objectives:

• Oversee and act as a technical lead over the day-to-day operations in platforms like a DMP, CDP, or DSP.
• Execute audience data to impact media strategies for our client account(s)
• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups.
• Integrate and partner with client research, insights, and analytics teams to make data a cornerstone for more intelligent planning.
• Mine category and brand data that will uncover insights that will drive business results
• Act as an internal resource to demonstrate agency knowledge of data strategies and communicate complex concepts to a non-technical audience.
• Support and manage the writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
• Position agency as a thought leader beyond day-to-day media deliverables that will help to grow a client’s overall data strategy.
• Help answer client questions, create client-ready presentations, and present at client meetings.
• Proactively educate internal and external clients on research, tools, technology, and approaches.
• Lead and nurture your team to achieve the client’s overall media objectives.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science
• 8+ years of experience preferred in digital media, ad technology, ad operations, or analytics.
• Self-starter who is quick to learn and eager to contribute.
• Naturally curious and thrives in environments that require out-of-the-box thinking.
• Excellent interpersonal, verbal, written communication, and presentation skills
• Experience managing multiple competing priorities, duties, and projects with the ability to work independently and in a team setting.
• Excellent leadership ability to help motivate and manage your team to deliver client results and individual growth.
• Expertise in both digital and offline media planning, across all channels, with the deep understanding of latest and emerging buying models (retail or commerce experience a plus)
• Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
• Demonstrated ability to work with large data sets and experience working with data modeling

Additional Information

All your information will be kept confidential according to EEO guidelines.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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