Director, Data

Influential; New York (NY); Remote; USD 120,000 - 160,000; Full time

Job summary

Join a leading influencer marketing company as a Director of Strategy & Analytics. You will leverage your analytical skills to drive insights and influence decision-making for major campaigns while collaborating with cross-functional teams to enhance influencer performance data utilization. Enjoy flexible working conditions with a vibrant culture at a fully remote company based in New York City.

Benefits

Competitive compensation

Flexible time off

Comprehensive medical, dental & vision insurance

401(k) matching

Collaborative work culture

Qualifications

• 8+ years of experience in marketing analytics.
• Experience in the beauty, skincare, or personal care category is preferred.
• Strong ability to translate data into compelling business stories.

Responsibilities

• Collaborate with stakeholders on leadership deliverables and ad-hoc analyses.
• Deliver timely analyses and identify platform trends.
• Support data cleaning and benchmarking efforts.

Skills

Analytical Skills

Data Visualization

Communication

Stakeholder Management

Education

Bachelor's degree in Marketing, Business, or related field

8+ years of experience in marketing analytics

Tools

SQL

Tableau

Google Analytics

MS Excel

Job description

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Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!
• MUST BE PHYSICALLY BASED IN THE NYC METROPOLITAN AREA***
  
  

The Director, Strategy & Analytics will serve as the data lead within the OneFluential team, dedicated to supporting LUSA (L'Oréal USA). This role is critical in connecting influencer and campaign performance data to business decision-making across the portfolio. You'll partner with LUSA CDMO to deliver executive-ready insights, special projects, and strategic recommendations.

This role requires someone who's both highly analytical and collaborative - someone who can navigate nuanced stakeholder needs, distill complexity into clarity, and make data meaningful in service of business growth.

Roles & Responsibilities

• Collaborate with LUSA CDMO and OneFluential on leadership deliverables and ad-hoc analyses
• Partner with LUSA stakeholders to elevate how influencer performance data is used across the business, including:
  
  

○ Deliver timely topline readouts and pattern-spotting to reduce lag and ensure stakeholder needs are met

○ Identify and socialize data and platform trends using available data tools and benchmarking resources

○ Analyze KPI share across influencer tiers and platforms to surface trends, best practices, and opportunities

○ Conduct influencer churn, retention, and prospecting analysis to inform strategy and long-term partnership planning

○ Support the tracking and performance analysis of creator cohorts to ensure alignment with brand goals and long-term partnership strategy

• Support LUSA's ongoing data cleaning, benchmarking, and modeling efforts, specifically MMM readiness and KPI normalization
• Proactively flag gaps in visibility or clarity that may require system or process support (but not own those systems)
  
  

Who You Are

• 8+ years of experience in marketing analytics, strategy, or insights - preferably in influencer, digital media, or CRM/retail environments
• Experience in the beauty, skincare, or personal care category is highly valued - and an understanding of the category's pace, nuance, and consumer mindset is key to success
• Strong ability to translate data into compelling business stories and visual outputs
• Proven experience managing cross-functional relationships, particularly with senior stakeholders
• Expertise in social/influencer metrics, CRM data, or MMM
• A confident communicator who can distill complex insights and build trust
• Comfort in ambiguity and ability to lead through shifting priorities with focus and clarity
• Strong analytical skills, and comfort with tools and technologies including, but not limited to:
  
  

○ Databases and Querying: Relational databases, SQL

○ Data Visualization: Tableau, Power BI

○ Analytics Tools: Google Analytics, SQL, MS Access

○ Social, digital, and influencer analytics tools (e.g. Traackr, NetBase, Talkwalker, etc.).

○ Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint

Why This Role Matters

This embedded role ensures influencer strategy is grounded in data, aligned to audience behavior, and built to drive results - not just impressions. It's about turning performance signals into smarter planning and stronger outcomes.

Salary range: $120,000-$160,000

3-Days in Office at Client Site

Exact compensation may vary based on skills, experience, and location.

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

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Seniority level

• Seniority level

  Director

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• Employment type

  Full-time

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• Job function

  Information Technology

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